analytics Archive

Anastasia Masalova
2016 WeChat Data Report banner

Tencent has announced its 2016 WeChat Data Report at the WeChat Workshop Pro Edition that took place in Guangzhou on December 28th. According to the research, 50% of users use WeChat every day for at least 90 minutes. Daily active users reached 768 million in September, making a 35% growth year-over-year. What else has happened on China’s biggest social platform within the past year?…

Stefan Kingham
Smartphone Video Player

WeChat launches video analytics to compliment recent web analytics integration

Following the recent launch of web analytics that finally gave WeChat marketers the opportunity to analyze user interactions within the web browser, WeChat have now taken things a step further by releasing a brand new analytics feature that grabs data from videos posted on the platform.…