David Henriques

There’s nothing new about curating the news and aggregating content, but it goes without saying that content discovery has drastically changed in the past decade. Now consumers expect a frictionless delivery and readily-available news content in return for their interest, and China’s most addictive news app, Toutiao, has gone far beyond that concept. Toutiao may not be a name familiar in the West, but it’s quickly grown into one of China’s most important platforms.…

David Henriques
Sogou

Web traffic is not, as many brands often assume, a simple vanity metric.

Rather, it’s understanding how to convert those numbers into conversions.

Learning how to effectively drive traffic to connect with Chinese consumers can boost your sales exponentially.

With China’s internet population now exceeding 800 million and over 60% of online shoppers researching products online before making a purchase, search engine marketing is one of the most important marketing channels to gain brand awareness in China.…

David Henriques

China’s frequently growing middle class and younger generation are continually contributing to the rapid growth of the luxury goods market. Just as e-commerce is becoming more social — social media is becoming more sales centric and word-of-mouth is one of the most convincing approaches for this phenomenon called social shopping. Social shopping has gone from being a nice thought up idea to a vital asset in any company’s toolkit when expanding to China, but if any one type of platform is best suited to ride the wave then it’s the Little Red Book (RED), locally known as Xiao Hong Shu.…

David Henriques

Customer or brand loyalty is considered to be the bread and butter of what keeps business alive especially when Marketing to Chinese Consumers. Thanks to the digital era, a brand’s reputation has never been more important and when considering how to convert a potential audience into loyal customers, you need to first determine how you want to connect with them.…

David Henriques

The vast and lucrative Chinese market offers a wide range of opportunities for B2B businesses. With a population of over 1.3 billion, breaking into the Chinese market can be very attractive to almost any business, but there have been a few notable companies that have come short trying to expand in the industry. As you might expect, B2B marketing operates differently in China than it does in the West.…

David Henriques

China’s internet population just passed a major milestone with 802 million people now actively using the internet and over 81.1 percent of the population are search engine users. Over 60% of Chinese consumers do extensive research before purchasing a product or service with the majority of the research being done on Baidu. As one of the most important digital marketing practices, search engine optimization is essential to a company’s success in China’s online marketplace.…

David Henriques

With the rise of social media in this digital era, it’s no surprise that the fast-moving influencer industry has developed at an even more advanced pace. The digital age has seen a shift in marketing with the presence of KOL. KOL, better known as Key Opinion Leaders, are what consumers are drifting towards in hopes of finding some authenticity from the traditional approach of digital advertising.…

David Henriques

China has firmly established itself as a global leader in consumer-oriented digital technologies and has enjoyed development rates unmatched in any other country across the world. It is the world’s largest e-commerce market, accounting for more than 40% of global transactions. Within China, rapidly changing demographics, rising incomes, and increased consumer spending has all played a critical role in making the Chinese market attractive for international brands.…