David Henriques
Pinduoduo

With consumers increasingly interacting with the digital world via mobile phones and social apps, it’s now becoming imperative for brands to leverage the power of social platforms. Social commerce has been something of a buzz recently and Chinese shoppers are always eager to land a good bargain. It’s not hard to see why the world’s largest e-commerce market is being transformed by the fast-growing app known as Pinduoduo.…

David Henriques
China KOL Marketing

In the race to go digital – while pursuing likes, shares, followers, clicks and reposts – it’s vital for brands to make sure that they have a diversified Key Opinion Leader – KOL campaign strategy. The concept behind the influencer industry is far from new with celebrities providing an extra shove to a brand’s reputation.…

David Henriques

The New Year is upon us and moving forward at full speed. If you’ve got plans to increase sales in China through website traffic, then a better understanding of the world’s second largest search engine should be on the top of your priority list.

If you’re not already familiar with Baidu, now’s the time to get better acquainted.…

David Henriques

Digital marketing on WeChat, simply put, cannot be ignored. In the mobile-first world of China, WeChat has built a ‘mobile lifestyle’ touching various aspects of users’ lives, with 60% of users opening the app more than 10 times per day and 40% seeking out information through official accounts and groups. WeChat continues to expand its ecosystem and has made significant milestones with the launch of WeChat Work and Mini Programs.…

David Henriques

Whether it’s Facebook and Twitter in the West or the unparalleled growth of WeChat and the Little Red Book (RED) in the East, social platforms have essentially become a catalyst to grow and develop a brand’s online presence from internally. The lines between social media marketing and search engine marketing have become increasingly blurred with many marketers and business owners looking for ways to optimize the two channels for traffic and conversions.…

David Henriques

Consumers expect to be able to move seamlessly between channels of communication and for businesses to respond promptly and personally. Cohesive communication is at the core of a well-run business and Social CRMs can play a significant role in making customer interaction a more streamlined process. With a social solution, everyone in your organization can be on the same page with technology and have access to an extensive database of customer purchasing habits.…

David Henriques

Growth and adaptation have become the defining characteristics in the digital world and mobile technology exists at the intersection of communication and convenience. By leveraging the right mobile platform, organizations can easily share important information and connect employees with customers through a seamless interaction. There are now tools that automate procedures and tasks, which simplify and increase productivity and Tencent is continually spearheading the process.…

David Henriques

There’s nothing new about curating the news and aggregating content, but it goes without saying that content discovery has drastically changed in the past decade. Now consumers expect a frictionless delivery and readily-available news content in return for their interest, and China’s most addictive news app, Toutiao, has gone far beyond that concept. Toutiao may not be a name familiar in the West, but it’s quickly grown into one of China’s most important platforms.…

David Henriques

Web traffic is not, as many brands often assume, a simple vanity metric. Rather, it’s understanding how to convert those numbers into conversions. Learning how to effectively drive traffic to connect with Chinese consumers can boost your sales exponentially. With China’s internet population now exceeding 800 million and over 60% of online shoppers researching products online before making a purchase, search engine marketing is one of the most important marketing channels to gain brand awareness in China.…