TikTok vs Kuaishou: Hottest Short-Video Apps for New Business Opportunity

Short video platforms are incredibly popular because they have a high rate of user stickiness and are an easy to use way to connect with a large, targeted audience. Douyin and Kuaishou are two of the most used short-video platforms in China that are prefect for young, tech savvy consumers who take their phones with them everywhere.…

Top 10 ASO tips for Localization in China

Mobile apps are, and have always been at the center of consumer behavior in China. China’s app economy surpasses most other markets in consumer spending, the number of apps used, and the overall time spent in apps. Nevertheless, getting your app discovered and downloaded can be quite a challenge considering how fragmented the Chinese app market is with more than 400 third-party app stores available to consumers.…

Why your Business needs a Content Management System

Content has become one of the most used methods brands interact with their customers and a well-designed, easy to use website is key for any business to be successful. Websites tend to flourish on the quality of their content, but more than often too many resources go to the creation of content over anything else. While that’s undeniably important, there’s little thought put into how brands should curate the content they have on their webpage, to ensure the content remains up to date.…

How Chinese Work from Home During COVID-19

The past few months have definitely been a challenge around the world, as health experts attempt to get ahead of the coronavirus. As the pandemic continues to spread and people take to their homes, businesses are being forced to adapt and make drastic changes to stay afloat.

During this time, virtual office and automation tools can help businesses stay productive without employees having to overwork from not being in the office.…

Toutiao Advertising

If you’re a business that is new to the Chinese market, or even if you’ve familiar with how the advertising industry works in China, Toutiao may have not been on your radar for the list of platforms to advertise your business. The Toutiao app, which is a popular destination for finding and curating content, offers a unique way for your business to showcase itself with its unique way of displaying ads.…

TikTok Advertising

If you truly want to connect with your target audience, you need to share with them on a regular basis. One of the most powerful ways to do this is through visual content. You could publish an article or share a picture, but one of the more personalized forms of consumer advertising is through video. That’s why it’s not too hard to see why TikTok is so popular these days — for one thing, it’s an easy-to-digest format that gives you an immersive full-screen interface of funny and interesting short clips.…

The Fundamentals of Tencent Advertising in China Part 2

The real power of Tencent can only be understood when it is viewed and utilized not just as another advertising channel but as a rich ecosystem that provides unparalleled opportunities for brand exposure. Advertisers that are able to understand the core functions of this system can launch a wide range of campaigns that all complement one another. …

The Fundamentals of Tencent Advertising in China

If you have been following our articles over the past year, you are probably familiar with a few ways of how to advertise in China. By now, you may have run a few WeChat Moment or Official Account Ads, or you may have even looked into WeChat mini program advertising. But what you may not know is that WeChat is only one of the major platforms that Tencent offers for advertising.…