David Henriques
Zhihu : The Incredibly Simple Guide for Marketing

While most new businesses and professionals are flocking to Weibo or TikTok attempting to create visually appealing content to gain popularity, there are a few newcomers who are taking advantage of the underrated Chinese Q&A platform known as Zhihu. Unlike other social networking sites, Zhihu does not like to promote snippets of your personal life, rather it is a space for users to answers questions that other users have posted on the platform.…

David Henriques
Hong Kong SEO Service

Sekkei Studio is a Full-Service Digital Agency based in Shanghai, Paris and Hong Kong. Our team of experts is here for you, to meet all your marketing, design and development needs.

If you are looking for Hong Kong SEO services either on Google or any Chinese platforms, our staff and expertise can help you maximize your online activities.…

David Henriques

Brands rely on Baidu native advertising more and more because it creates a level of trust and drives engagement in a way that blends in with the user experience.

Baidu still maintains the largest market share when it comes to search and native ads follow the form and function of Baidu at the core.

When it comes to this type of advertising, Baidu in-feed ads are one of the most effective forms of native ads to reach your audience in China.…

David Henriques

From the world’s leading brands to small personalized websites, Search Engine Optimization (SEO) is an essential tool to drive traffic, obtain new customers and increase online rankings. These days, most businesses understand SEO marketing at the basic level and why it’s important.

However, when it comes to developing and executing a sound SEO strategy for the Chinese market, the rules and platforms to achieve your China SEO goals are quite different.…

David Henriques
Native advertising

When it comes to native advertising, timelines are carefully curated, news channels are simply structured, and social media platforms are perfectly personalized, delivering ads in just the right place to build genuine exposure. Chinese consumers tend to be enticed by products and services that provide a certain level of authenticity, creating a strong sense of loyalty to brands that they consider authentic.…

David Henriques
Performance marketing

Whether it’s WeChat advertising, Weibo marketing, or Baidu PPC campaigning, any business that creates an advertisement wants to know how it’s received by prospective customers. As advertising becomes more apparent, businesses are looking past branding to build marketing strategies with measureable results. Performance marketing campaigns give marketers the capacity to measure any and everything from brand exposure to conversion rates.…

David Henriques

As with all marketing, social media trends can change drastically from year to year and this is especially true when it comes to social media platforms in China. As social media sites continue to develop their own niche, brands need to stay up-to-date on the latest platforms to market their business. Whether you are an experienced marketer or a marketer looking to venture into Chinese social media marketing, it’s helpful to know the most popular social media sites around.…

David Henriques
WeChat Advertising

Whatever your industry, segment and audience, a considerable chunk of your customers are on social media. In order to boost your sales and increase your online awareness in China, marketing on WeChat is a great place to start. With so many active daily users, there is an almost endless supply of consumers to target and turn into paying customers.…