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Sekkei Studio Blog | China Digital Agency based in Shanghai & Hong KongSekkei Studio Blog

Is 小红书 (Little Red Book, aka RED) all it’s cracked up to be? Or is it just a flash in the pan, a one-hit wonder, an over-hyped fad, bound to go the way of Vine and MySpace? It’s hard to tell. One thing’s for sure – in the last few years, it’s gone from being a relatively niche platform, used almost exclusively to share cosmetics tips, to a full-blown social commerce powerhouse.

In Part 1 of our WeChat Advertising Guide 2022, we did a deep dive on what advertising looks like on WeChat, the features that are available for targeting an audience, and payment and bidding options. Here in Part 2, we are going to look at how to get set up an account and campaigns, as well as best practices, for all brands, no matter their size.

Tmall Livestreaming Guide Part 2

In Part 1 of our Tmall Live-Streaming guide, we introduced live commerce on Tmall, its rising significance for brands based in and outside of China, the various types of shoppers to target and a detailed step-by-step process on how to get started. Here in Part Two, we’re going to outline 12 best practices for maximum success, whether your brand is just starting or willing to take things to the next level.

WeChat Advertising 2022

WeChat – the omnipresent super-app that is an inextricable part of life in China as public transport, healthcare systems and steamed rice. It is a social media behemoth, one that brands looking to advertise in China should be very familiar with. In this two-parts WeChat Advertising guide, we’re going to do a deep dive on:

  • What advertising looks like on WeChat
  • The available features for targeting an audience
  • Payment and bidding options
  • How to get set up
  • Best practices

 

Types of WeChat Ad

Moments ads

WeChat Moments are like the Facebook news feed, but boiled down to almost only the posts (AKA status updates) that WeChat friends make.

Live-streaming Tmall

In Part 1 of our 2022 Tmall Live-streaming Guide, we will detail what Live Commerce is, why brands should live-stream on Tmall, what sort of shoppers to expect when doing so, and the step-by-step process to getting a brand set up to live-stream on Tmall from opening an enterprise account and a live-streaming account to your first broadcast.

In Part 1 of our guide to Weibo advertising, we introduced the types of ads available to businesses, their advantages and disadvantages, and their unique features. In Part 2 of our guide, we are going to explore how to target an audience on Weibo, how to maximize effective reach, the bidding process, and the account registration process.

Brand localization has a wide range of scope, involving everything from the language and culture of the region to the attitudes of the buyers. Every market requires some amount of localization. But since there is a vast information gap about the Chinese market, it is even more important to understand more about China before entering the market.

Baidu Advertising Best Practices

Baidu Advertising is a powerful tool in the Chinese marketing arsenal. When used effectively, it can elevate a product or brand to eye-watering levels of exposure. When used badly, it can lead to huge costs and very little impact. Below, we look at several key considerations any marketer must understand and employ if they wish for success.