WeChat in-feeds

In-Feed ads are one of the most popular ads types nowadays, and many companies have gradually shifted from search ads to in-feed ads. Because of this, in-feed advertisers need to stay ahead of the industry trend especially in the fierce competitive environment like China. They also need to understand potential competitors through a systematic competitor analysis, which involves industry market, product strategy, user audience, and ad placement strategy.…

Baidu SEO Algorithms Must Read 2020

oEvery webmaster is no stranger to the Baidu SEO algorithms, especially for those SEO practitioners that are targeting the Chinese market. Since 2013, Baidu has successively announced 13 algorithm changes. Throughout these 7 years, thanks to Baidu’s unremitting efforts, henceforth we are no longer seeing – keyword stuffing, buying and selling links, or various deceptive actions and cheating websites.…

Why B2B Businesses Should Leverage the Power of Marketing Automation

In the age of personalization, businesses must always make sure to tailor their messages to suit different personas and targeted consumers. For B2B businesses in the China market, the spread of digital channels and devices can make it difficult for B2B marketers to accurately target users with the right messages.

However, through using a variety of marketing strategies and automation tools, B2B marketers can automate anything between segmented email delivery and managing omni-channel marketing campaigns.…

Leading Tools for SEO and Competitive Intelligence

Successfully growing your business requires tools capable of taking your business to the next level. This includes analytics tools that ensure your key marketing strategies are backed by reliable and up-to-date data on consumers, SEO management tools easily accessible by potential consumers, and competitive intelligence to keep you ahead of the game.

 

Why use SEO and competitive intelligence tools?

Analytics Tools to Grow Your Business

Making informed strategic business and marketing decisions require the right analytics tools. Luckily, with the data technology readily available, enterprises can made key decisions confidently and generate an impact for long term success.

According to Deloitte research conducted on executives in the US, UK, and Asia, 59% of respondents say they use analytics in some capacity.…

If you want to grow your business, it’s time to include video marketing into your overall marketing strategy. Brands should not overlook the usefulness of branded online video for their audience. Similar to how YouTube experiences huge popularity in the West, China’s video platforms such as Youku and iQiyi are successful with the local Chinese audience.…

Increasing your business’ website ranking on Google requires dedication and a well-planned approach. For your website to rank well on Google’s search engine, you need to make sure these components are in place; one of those components is link building. Link building refers to the process of getting other websites to link back to yours. The more backlinks to your website, the more reliable it will appear and the more authority it will have.…

In this article, let’s look at how the companies Tapjoy, Applovin, Vungle, and Unity are doing wonders for Gaming. The mobile gaming industry has shot through the roof in the past few years, and that is no mere coincidence. The following segments will overview the key players that are forging the path of becoming the biggest entertainment industry in the world.…