In Part 1 of our 2022 Tmall Live-streaming Guide, we will detail what Live Commerce is, why brands should live-stream on Tmall, what sort of shoppers to expect when doing so, and the step-by-step process to getting a brand set up to live-stream on Tmall from opening an enterprise account and a live-streaming account to your first broadcast.
In Part 1 of our guide to Weibo advertising, we introduced the types of ads available to businesses, their advantages and disadvantages, and their unique features. In Part 2 of our guide, we are going to explore how to target an audience on Weibo, how to maximize effective reach, the bidding process, and the account registration process.
Brand localization has a wide range of scope, involving everything from the language and culture of the region to the attitudes of the buyers. Every market requires some amount of localization. But since there is a vast information gap about the Chinese market, it is even more important to understand more about China before entering the market.
Baidu Advertising is a powerful tool in the Chinese marketing arsenal. When used effectively, it can elevate a product or brand to eye-watering levels of exposure. When used badly, it can lead to huge costs and very little impact. Below, we look at several key considerations any marketer must understand and employ if they wish for success.
Weibo, China’s second-largest social media platform (after WeChat), is essential territory for companies that wish to run effective advertising campaigns in China. Although Twitter-style micro-blogging is at its heart, the platform involves so much more than the oft-touted, erroneous analogy, ‘China’s Twitter’. In fact, Weibo has a wide range of features, from fully-integrated e-commerce to news feeds, from gaming to video feeds.
SEO (search engine optimization) marketing has, for some time now, been one of the most effective tools in the digital marketer’s toolkit. Learning its ins and outs is simply a must. While SEO in China is similar to elsewhere, it would be a mistake to apply the same approaches wholesale. First of all, the dominant search engine is Baidu.
Social commerce – the overlap of shopping and community online – has come to the fore globally in the last couple of years. Partly due to the fact that it’s been literally impossible for most people to get out, shop, and socialise physically, and partly due to the changing digital media landscape, more and more people are choosing to buy things online.
The number of High Net-Worth Individuals (HNWIs) in China has gone through the roof over the past ten years. This represents opportunities for firms that operate in the finance sector broadly, and specifically in wealth management. Below, we explore the state of the game in 2021, looking at the relationship between HNWIs and private finance, the makeup and interests of Chinese HNWIs, and the digital marketing solutions that stem from a contemporary understanding of the rapidly changing wealth and digital landscapes.