Raphael
Google Search Analysis - SekkeiStudio

New Google Search Analytics Report

–       More data : Basic Search Query used to display things like ranking and Click Through Rate a very primary way.

–       More advanced filters: Search type, Desktop/Tablet search or date, Google gives you the opportunity to dive much deeper into your analysis, enhancing differentiation and search personalisation.

–       Smarter way of comparing data: cross metrics feature is the core of this release.…

Raphael
Online Search China - 2015 - Sekkei Studio

Top Search Engines in China – What Are The Most Used Search Engines In 2015?

Source: EnfoDesk – End 2014. – Top search engines in term of revenue.

China-Search-Market-2015Search Engines in China – end 2014

Baidu: 79.45%

Google China: 12.04%

Sougou: 5.53%

Other: 2.98%

 

Baidu百度, Inc. , pronounced “BY-doo” in English, was founded in 2000 – its CEO is Robin Li.…

Raphael
Social Media China - Sekkei Studio

Top China Social Media Platforms and Websites

Chinese internet users don’t really use well known western social platforms such as Facebook, Twitter or Instagram, unless they connect via a VPN.

Given that Gmail, Google+ and the video sharing platform YouTube are hard to reach as well, it has created great opportunities for chinese internet companies like Tencent and Baidu.…

Raphael
Mobile Vs PC

Mobile internet usage to overcome traditional desktop

The internet is changing, you can do a lot with a phone in 2015, much more than what you used to do with an oversized and priceless Personal Computer in the 90’.

Microsoft website - Mobile versus Desktop

Microsoft website in 1995 and 20 years later – it has come a long way..

The concept of webdesign apparently even didn’t exist at that time or was  probably far from the priority.…

Raphael
google reward responsive - Sekkei Studio

Google will reward responsive mobile-friendly website

It’s now official, Google is about to release a brand new update next month.  Depending on how responsive your website is, the impact would probably be different.

New Google Algorithm on April 21st

Experts pretend it appears as being one of the most significant Google algorithm update ever brought –  Google mobile search results will be affected, depending on the degree of responsiveness of your website.…

Raphael
Online payment market share China - SekkeiStudio

Chinese new year digital WeChat HongBao

From now and as incredible as it sounds, it’s possible to send a new year’s Eve HongBao to your relatives, friends and other family members, a virtual card involving real money and bank accounts, right from your phone.

An old money-related tradition – Chinese HongBao now on WeChat

virtual digital WeChat HongBao

You’ve just received a HongBao on WeChat

More than one billion RMB exchanged on WeChat for New Year’s Eve

Since Tencent and Alibaba are Tech Leaders here in China, it’s not that surprising they’ve found a way to embrace chinese culture,  as they are now part of chinese economic landscape, a step forward has been operated in the way of catching chinese user’s attention, getting more mobile users to sign up, days after days.…

Raphael
Google Analytics Cohort Analysis - Sekkei Studio

Since a few weeks, Google is providing a brand new feature to its users, allowing to go  a little bit deeper into traffic analysis differentiation, especially regarding goals and conversion. This time-based beta release allows testing effectiveness of content, forms, products, or even ads : Google Cohort Analysis.

Google Analytics Cohort Analysis

What is Google Cohort Analysis new beta feature?