Raphael
WeChat 600 MAU 2015

600 Million Active Users on WeChat – MAU Tencent WeChat 2015

On Aug 12th 2015, Tencent released latest figures related to its monthly active users, they are now more than 600 million using WeChat on a monthly-basis.

WeChat Monthly Active Users Since 2013

WeChat 600 Million

100 Million-increase compared to end-2014 figures 

 

WeChat is really becoming a must-have for smartphone owners.…

Raphael
Adwords Biggest Ads Spenders

Top Adwords Ads Spenders – Who Spends the Biggest Amount of Money on Adwords?

Top Adwords Ads Spenders

Amazon, the online retailer, spends nearly 157 million dollars on Adwords in one year – Priceline Group spends about 82 million dollars, as well as the telecommunication provider AT&T. Expedia and the software company Microsoft are part of the top 5 Adwords spenders as they dedicate respectively 71.6 and 67.1 million dollars to Google Advertisement yearly.…

Raphael

A New Way to Promote Apps on the Play Store – Google Play App Ads 

1 billion users,  in 190 different countries, that’s the amazing performance of the Google Play Store, the online platform used by Android devices owners when they’re seeking great Apps to download.

Through this major PlayStore system update, Google aims to catch internet users attention while they download apps.…

Raphael
MobileAds 2015- Sekkei

2015 Mobile Advertisement Figures

22% for tablets, 71% for smartphones, those percentages give an idea of how incredible the 2015 Q2 increase of paid search spending is. (IgnitionOne Digital Marketing Report).

Mobile Search Spending Year-To-Year Advertisement Evolution

This reports shows quite interesting things regarding mobile advertisement, it also brings crucial insights splitting phones and tablets figures.…

Raphael
Google Yahoo Search Deal

Yahoo And Bing Search Deal – What’s that?

In 2005, Yahoo and Bing reached a search agreement through which Microsoft Bing search engine had to be the exclusive search results provider on Yahoo.

Concretely every search queries made on Yahoo used to rely on Bing results.

This original agreement was written in order to make Microsoft search engine the exclusive provider of desktop search services – Yahoo was supposed to take responsibility for signing up advertisers.…

Raphael
Google Trends

Google Trends is Updating Its Features – Real-Time Analysis

What is Google Trends?

Launched in 2006, Google Trends is a powerful search analysis tool powered by the leading search giant. The main purpose is simple: Get the search trends, analyse global users behaviour, try to figure out what’s the real query users type in the search bar when they are looking for a product/service of a given industry.…

Raphael
Sensor-Ad-SekkeiStudio

Current State of Mobile Advertisement

The global mobile advertisement is supposed to get close to 100 billion USD in 2016 (eMarketer figures – Global Ad spending).

How can we advertise targeting mobile users in 2015?

Search Engines Pay-Per-Click Ads:

Mobile advertisement is a part of  Pay-Per-Click system (Google Adwords). You even can focus your efforts on mobile impressions (or decrease it).…