Raphael
Mobile Vs PC

Mobile internet usage to overcome traditional desktop

The internet is changing, you can do a lot with a phone in 2015, much more than what you used to do with an oversized and priceless Personal Computer in the 90’.

Microsoft website - Mobile versus Desktop

Microsoft website in 1995 and 20 years later – it has come a long way..

The concept of webdesign apparently even didn’t exist at that time or was  probably far from the priority.…

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google reward responsive - Sekkei Studio

Google will reward responsive mobile-friendly website

It’s now official, Google is about to release a brand new update next month.  Depending on how responsive your website is, the impact would probably be different.

New Google Algorithm on April 21st

Experts pretend it appears as being one of the most significant Google algorithm update ever brought –  Google mobile search results will be affected, depending on the degree of responsiveness of your website.…

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Online payment market share China - SekkeiStudio

Chinese new year digital WeChat HongBao

From now and as incredible as it sounds, it’s possible to send a new year’s Eve HongBao to your relatives, friends and other family members, a virtual card involving real money and bank accounts, right from your phone.

 An old money-related tradition – Chinese HongBao now on WeChat

virtual digital WeChat HongBao - SekkeiStudio

You’ve just received a HongBao on WeChat

More than one billion RMB exchanged on WeChat for New Year’s Eve

Since Tencent and Alibaba are Tech Leaders here in China, it’s not that surprising they’ve found a way to embrace chinese culture,  as they are now part of chinese economic landscape, a step forward has been operated in the way of catching chinese user’s attention, getting more mobile users to sign up, days after days.…

Raphael
Google Analytics Cohort Analysis - Sekkei Studio

Since a few weeks, Google is providing a brand new feature to its users, allowing to go  a little bit deeper into traffic analysis differentiation, especially regarding goals and conversion. This time-based beta release allows testing effectiveness of content, forms, products, or even ads : Google Cohort Analysis.

Google Analytics Cohort Analysis

What is Google Cohort Analysis new beta feature?

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Google Analytics “not provided” 3 years later

Since 2011, Google decided to hide part of data showed to their GA users.

Even if Google has improved a lot UX and usability during the last few months/years, this data encryption makes things highly complicated dealing with organic traffic tracking.

Which keywords are used by users to reach my website?…

Raphael

Can Tencent WeChat become company’s internal tool?

We all know WeChat and its incredible number of users (some studies mention more than 600 Million-users at the end of 2014).  This Chinese App has become a leading communication tool for personal use of smartphone owners. Initially famous for the release of the social App QQ, Tencent is now famous for its extremely rapid expansion.…

Raphael
Big Data on iPad 2014

New marketing opportunities brought by Big Data

At Sekkei Studio, what we really focus on is increasing your online presence. We use analytical data everyday to know better those who browse your website, hence increasing user-experience (experts call it “UX”). Everyone talks about big data but just a small part of them is really aware of what it really is, or more precisely what it’s going to bring concretely to engineers, marketers and all kind of businesses stakeholders in the next few years.…