Raphael
Google Yahoo Search Deal

Yahoo And Bing Search Deal – What’s that?

In 2005, Yahoo and Bing reached a search agreement through which Microsoft Bing search engine had to be the exclusive search results provider on Yahoo.

Concretely every search queries made on Yahoo used to rely on Bing results.

This original agreement was written in order to make Microsoft search engine the exclusive provider of desktop search services – Yahoo was supposed to take responsibility for signing up advertisers.…

Raphael
Google Trends - SekkeiStudio

Google Trends is Updating Its Features – Real-Time Analysis

 

What is Google Trends?

Launched in 2006, Google Trends is a powerful search analysis tool powered by the leading search giant. The main purpose is simple: Get the search trends, analyse global users behaviour, try to figure out what’s the real query users type in the search bar when they are looking for a product/service of a given industry.…

Raphael
Sensor-Ad-SekkeiStudio

Current State of Mobile Advertisement

The global mobile advertisement is supposed to get close to 100 billion USD in 2016 (eMarketer figures – Global Ad spending).

How can we advertise targeting mobile users in 2015?

Search Engines Pay-Per-Click Ads:

Mobile advertisement is a part of  Pay-Per-Click system (Google Adwords). You even can focus your efforts on mobile impressions (or decrease it).…

Raphael
Google Search Analysis - SekkeiStudio

New Google Search Analytics Report

–       More data : Basic Search Query used to display things like ranking and Click Through Rate a very primary way.

–       More advanced filters: Search type, Desktop/Tablet search or date, Google gives you the opportunity to dive much deeper into your analysis, enhancing differentiation and search personalisation.

–       Smarter way of comparing data: cross metrics feature is the core of this release.…

Raphael
Online Search China - 2015 - Sekkei Studio

Top Search Engines in China – What Are The Most Used Search Engines In 2015?

Source: EnfoDesk – End 2014. – Top search engines in term of revenue.

China-Search-Market-2015Search Engines in China – end 2014

Baidu: 79.45%

Google China: 12.04%

Sougou: 5.53%

Other: 2.98%

 

Baidu百度, Inc. , pronounced “BY-doo” in English, was founded in 2000 – its CEO is Robin Li.…

Raphael
Social Media China - Sekkei Studio

Top China Social Media Platforms and Websites

Chinese internet users don’t really use well known western social platforms such as Facebook, Twitter or Instagram, unless they connect via a VPN.

Given that Gmail, Google+ and the video sharing platform YouTube are hard to reach as well, it has created great opportunities for chinese internet companies like Tencent and Baidu.…

Raphael
Mobile Vs PC

Mobile internet usage to overcome traditional desktop

The internet is changing, you can do a lot with a phone in 2015, much more than what you used to do with an oversized and priceless Personal Computer in the 90’.

Microsoft website - Mobile versus Desktop

Microsoft website in 1995 and 20 years later – it has come a long way..

The concept of webdesign apparently even didn’t exist at that time or was  probably far from the priority.…