Stefan Kingham
Baidu logo - As found on http://www.scmp.com/tech/china-tech/article/1941001/baidu-leaps-where-google-opts-not-tread

In a recent news article published on the South China Morning Post website, Sekkei Studio’s general manager David Henriques provided his expert opinion on the regulation of medical advertising.

Due to the recent inauguration of numerous private hospitals and pharmacies in mainland China, medicine and healthcare-related advertising has become one of the 10 major industries contributing to Baidu’s online marketing revenues in 2015.…

Stefan Kingham
Man exchanges with Chinese social media users

As a westerner living in China, you quickly realize that the Google-dominated digital landscape you were used to is much less universal than you first thought. Sure, websites such as Facebook and Amazon have managed to forge themselves a global presence and are pretty much unavoidable in most markets, but China was never going to let its online space be dominated by American corporations now was it?…

David Henriques
Tmall Global Shopping Festival 2015 achieved $11 billion!

$11 billion sales in “Singles Day”

Alibaba’s Tmall, the Chinese equivalent of Amazon, has made another record over $11 billion online shopping in one day. In the US there’s Black Friday, but in China, the yearly biggest online discounts come on November 11 aks “Singles Day (11.11)”.

It has been 7 years since Alibaba started online discounts festival in 2009.…

Raphael

Google to Strengthen Personalized Search

Since mid-2000s Google provides personalised search results. However we now know Google is about to take search personalization to a whole new dimension.

 

What is Search Personalization?

Search personalisation is the technical process by which pages displayed after a given query on Google will bring adapted results, depending on a list of different factors such as your recent behaviour, your internet device, the location of your IP, or other habits.…

Raphael
WeChat 600 MAU 2015

600 Million Active Users on WeChat – MAU Tencent WeChat 2015

On Aug 12th 2015, Tencent released latest figures related to its monthly active users, they are now more than 600 million using WeChat on a monthly-basis.

WeChat Monthly Active Users Since 2013

WeChat 600 Million

100 Million-increase compared to end-2014 figures 

 

WeChat is really becoming a must-have for smartphone owners.…

Raphael
Adwords Biggest Ads Spenders

Top Adwords Ads Spenders – Who Spends the Biggest Amount of Money on Adwords?

Top Adwords Ads Spenders

Amazon, the online retailer, spends nearly 157 million dollars on Adwords in one year – Priceline Group spends about 82 million dollars, as well as the telecommunication provider AT&T. Expedia and the software company Microsoft are part of the top 5 Adwords spenders as they dedicate respectively 71.6 and 67.1 million dollars to Google Advertisement yearly.…

Raphael

A New Way to Promote Apps on the Play Store – Google Play App Ads 

1 billion users,  in 190 different countries, that’s the amazing performance of the Google Play Store, the online platform used by Android devices owners when they’re seeking great Apps to download.

Through this major PlayStore system update, Google aims to catch internet users attention while they download apps.…

Raphael
MobileAds 2015- Sekkei

2015 Mobile Advertisement Figures

22% for tablets, 71% for smartphones, those percentages give an idea of how incredible the 2015 Q2 increase of paid search spending is. (IgnitionOne Digital Marketing Report).

Mobile Search Spending Year-To-Year Advertisement Evolution

This reports shows quite interesting things regarding mobile advertisement, it also brings crucial insights splitting phones and tablets figures.…