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Mobile-friendliness as a ranking factor

Google will reward responsive mobile-friendly website

It’s now official, Google is about to release a brand new update next month.  Depending on how responsive your website is, the impact would probably be different.

New Google Algorithm on April 21st

Experts pretend it appears as being one of the most significant Google algorithm update ever brought –  Google mobile search results will be affected, depending on the degree of responsiveness of your website.

A new real time and page per page-based algorithm

How to perfectly choose the suitable date to get your website ready for efficient responsive structure?  UX doesn’t wait.. Your users probably won’t, same for Google’s decision to downgrade your URL far from 1st page.  It is a real time algorithm, so your website can benefit the change right from the date you apply the modification.

Responsiveness getting rewarded through precise pages-targeting.

It’s now useless to repeat that every single piece of your content is crawled and systematically indexed.  If the whole content is not responsive, only the mobile-friendly pages will benefit from the algorithm.

What can be improved with a responsive website?

User experience: Responsive automatically increase the loading speed and efficiency of your website. The overall aspect will be displayed through a much more suitable manner.

Time on site : Your users will automatically stay more on your site.

Conversion rate: Improving visual aspect, loading time, will also significantly increase your conversion rate.

At Sekkei Studio, we know that 25% of  2014 web users are mobile, they could even be 50% within the end of 2015.

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Originally from France, he graduated from SKEMA business school and has two years working experience as a marketing specialist. His deep knowledge about digital marketing and his academic background make him an expert of digital communication. He can speak french and english but also can communicate in mandarin language. He is highly interested in branding and marketing, especially regarding the digital area. He enjoys watching american movies and reading books, never goes out without his camera, enjoys travelling across the world, and has strong interest toward chinese culture.

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