Current State of Mobile Advertisement
The global mobile advertisement is supposed to get close to 100 billion USD in 2016 (eMarketer figures – Global Ad spending).
How can we advertise targeting mobile users in 2015?
Search Engines Pay-Per-Click Ads:
Mobile advertisement is a part of Pay-Per-Click system (Google Adwords). You even can focus your efforts on mobile impressions (or decrease it).
In 2015, 89% users calling on mobile Internet did so through Apps – Banners and other sponsors links are part of Apps funding.
Classic banners display are also a great way to engage with customers regarding products of services.
Commercially introduced in 1993, Short Message Service rapidly became a major advertisement channel by which advertisers could enhance customer’s loyalty.
Mobile games Ads
Games such as “Clash of Clans” and “Candy Crush” are a great distraction; they are also a huge and large-scale advertising opportunity. Some companies such as NativeX even specialised in building advertisement technology and solutions for games.
What If You Could Interact With Advertisement?
Mobile advertisement is sometimes considered as being disruptive, even annoying. Endless successions of pop-up banners bringing involuntary clicks toward websites you don’t even care about. Some companies such as Virgin Atlantic carried out a new way to engage with customers.
Sensor-based Virgin Atlantic mobile 2015 Ad
Your smartphone knows a lot about you. Localization feature can track your geographical position, sensors know in which direction you are going, how fast and where you are headed.
Next-generation of Ads will give users the opportunity to tilt, twist, bend or even pull, shake and rotate the phone while playing with an advertisement.
Another sensor-based mobile Ad – for Shake Shack.
Even if Nils Forsblom, CEO of Adtile, the company involved in making these Ads admitted that building that kind of advertisement is an “extensive process”, at Sekkei Studio we think it remains a great way for advertisers to make Ads more enjoyable and engaging.
So What’s The Future of Mobile Advertising?
Advertisement is getting mobile, mobile are getting equipped with a range of features and components we did not even expect a few years ago. The question remains how advertisement could eventually interact with all these features, and equipment, involving technological matter, but also creativity.
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