From the world’s leading brands to small personalized websites, Search Engine Optimization (SEO) is an essential tool to drive traffic, obtain new customers and increase online rankings. These days, most businesses understand SEO marketing at the basic level and why it’s important.
However, when it comes to developing and executing a sound SEO strategy for the Chinese market, the rules and platforms to achieve your China SEO goals are quite different. The concept is basically the same, but the approach needs to start with Baidu and Chinese specific platforms in mind.
It takes more than just creating any old content and building links to improve your organic search rankings. If you want to boost your rankings in search results and increase traffic to your website in China, sometimes it’s just more effective to partner with an experienced digital or SEO agency.
There’s no need to struggle getting to page one on Baidu or overworking to stay there. When you partner with an SEO agency, your success equals their success. China SEO agencies can help you to identify and improve ranking factors, so that you can achieve your SEO goals and rank on Chinese search engines like Baidu, Shenma and Haoso.
How to do China SEO?
1. Master keyword research
Chinese consumers can be a bit tricky when it comes to their needs, so you should always start with keyword research. Since Baidu is the largest search engine in China, Baidu keyword research should be the one that you start with. For example, Baidu Index can provide in-depth insights for keyword research including the relevancy and popularity.Here, sekkei studio recommends several common keyword tools for everyone.
2. Understand the local competition
Understanding your competition can bring a wealth of value regarding the Chinese market. It’s worth searching for products and services similar to your own on top search engines to get an idea of what already works.
- What are they doing well?
- What content themes do they have that you don’t?
- Why should Chinese consumers choose your product or service over theirs?
- Do they structure their site differently to target more valuable keywords?
3. Plan your site
Once you have a better understanding of your target consumer and keywords that they might use to find your product or service, it’s time to make a plan and flow outline of how you will include those keywords on different pages of your website. Keywords with high and medium priority should have a corresponding page to optimize on your site. This should form the primary basis of your website’s architecture.
4. Optimize your site for mobile
China is a mobile first country, so it’s vital that your website is mobile responsive to cater to the needs of Chinese consumers. The next step is to create pages that are mobile friendly, but this part can be difficult. Depending on your website needs, you may need to outsource some of the work to a local agency that specializes in marketing to China.
5. Post content regularly
Constantly updating your content is very important to build an authentic relationship with your target audience. Posting regular, original content also plays an important role in your website ranking. It can be unrealistic to post every day, but you should have a plan to post weekly or at least on a monthly basis. Consistency is key when it comes to increasing your ranking on Chinese search engines especially for new brands entering the market. Content doesn’t always have to be in the form of text either. The goal is to post regular content that is tailored to the habits of your target audience.
China SEO Company&Agency
You have probably heard about the benefits of SEO and why every brand needs SEO tailored marketing strategies specifically for the Chinese market. But you still might be unaware of the impact it can have on your brand. China SEO agencies specialize in helping businesses’ increase their overall ranking for their website along with website pages and keyword rankings.
They improve the amount of traffic that you get by boosting the position on not only Baidu but other popular search engines in China and social media platforms in china.
When you are searching for China SEO or top agencies on the web, there are several factors that you should consider. The longevity of their business, their client portfolio list with positive results, as well as the packages that they offer for on-page and off-page optimization, are all important things that you should weigh when partnering with an SEO agency.
The price of different packages and services should also impact your decision making, but choosing a company that costs less is not always the best choice. It all boils down to your market needs and how fast they can rank you along with the specific type of results that can be achieved.
1. Sekkei company business
Based in Shanghai, Hong Kong and Paris, Sekkei Studio is a straightforward-thinking digital marketing agency that partners with big and small foreign brands to address the disruptive impact of the Chinese digital market. We use SEO marketing to guide your customers from search to website, contact to conversion, with the overall goal of converting these users to loyal customers.
The most successful digital marketing strategies tend to be the ones that are most connected. That’s why we approach SEO in a way that blends SEM, social media marketing and other digital marketing activities to create personalized campaigns for your target users. From digital to traditional, we have helped a diverse range of brands and companies streamline and improve their SEO marketing campaigns.
2. Sekkei company clients
3. Sekkei contact info
Contact us to find out more on how we can improve your China SEO strategy and find out how we’ve helped companies just like yours experience SEO success in China.
- Phone: (+86) 21 5118 3710
- Email: firstname.lastname@example.org
- Address:Shanghai Mart West building No.2299 Yanan Xi Rd, 6th floor, room 603 Changning District
Essential China SEO services
1. On-page optimization
Chinese on-page optimization works very similar to Google SEO to display relevant web content on Baidu and other relevant search engines. Important factors include：
- Keyword density
- Friendly backlinks
- Bounce rate
The majority of your keywords must be in Chinese to rank well, including meta descriptions and the search tool interface.
2. Off-page optimization
The more attractive your website is, the more success you will have with off-page optimization. Off-page optimization consists of everything that doesn’t happen directly on your website. Baidu Webmaster Tools has various features to monitor your SEO campaign. Other off-page optimization strategies should include link building, content marketing and building a presence on social media.
- Link Building
Link building helps you get the most out of your China SEO efforts by increasing the quantity and quality of external links directing users to your site. It’s vital to identify the appropriate websites to promote your website and build. Link building strategies typically begin with content creation, which is then immediately followed by content promotion to maximize backlink acquisition.
- Content marketing
Proper care has to be taken when putting together content for your SEO efforts. In order to gain valuable backlinks to increase your rankings, you’ll need to create, distribute, and promote topnotch content for your site. Content that works for Baidu SEO is largely based on content posted regularly, content length, keyword research and a competitor analysis.
3. Paid Search Advertising
Chinese consumers who are at the early stage of the consumer journey tend to search for product reviews, style guides and other information on Baidu. Paid search advertising can be a big boost when it comes to your overall SEO efforts for attracting new users, but setting up your account can be a much more complex process than working with Google Ads. The entire process takes about 4 weeks and is carried out in Chinese.
Implementing quality and well planned SEO on your website and digital properties will always be beneficial for your marketing efforts. You should see SEO as a required investment. As you begin to understand the value and importance of SEO for your brand, it should become much easier to take the first steps toward SEO planning for digital success in China.