Weibo Archive

David Henriques

As with all marketing, social media trends can change drastically from year to year and this is especially true when it comes to social media platforms in China. As social media sites continue to develop their own niche, brands need to stay up-to-date on the latest platforms to market their business. Whether you are an experienced marketer or a marketer looking to venture into Chinese social media marketing, it’s helpful to know the most popular social media sites around.…

David Henriques
Weibo Marketing 2019

Weibo, was once herald as the only social media platform in China, but has since been overshadowed by the rise of WeChat and the growing popularity of Toutiao. It is true that we barely hear about Weibo marketing anymore, but Weibo is the second most popular social media platform in China. The company is continuing to experience significant growth with its user base nearing 500 million users.…

David Henriques

With the rise of social media in this digital era, it’s no surprise that the fast-moving influencer industry has developed at an even more advanced pace. The digital age has seen a shift in marketing with the presence of KOL. KOL, better known as Key Opinion Leaders, are what consumers are drifting towards in hopes of finding some authenticity from the traditional approach of digital advertising.…