We all know WeChat and its incredible number of users (some studies mention more than 600 Million-users at the end of 2014). This Chinese App has become a leading communication tool for personal use of smartphone owners. Initially famous for the release of the social App QQ, Tencent is now famous for its extremely rapid expansion.
You heard about WeChat but you still don’t get the point of this awesome app? What kind of benefits your business could get using the chinese smartphone app? What is the difference between service account and subscription account? Sekkei Studio give you some explanations.
Available in English and Chinese, WeChat was initially released in 2011 by Tencent Holding, the Chinese company that became famous for the creation of QQ.
Since March 5th WeChat offers payment services for both online and offline purchases. For online purchases, WeChat payment is opened to all verified service accounts. Customers will now be able to purchase items directly through the App.
The option can be found inside some brands’ accounts and for now it is only available to the Verified ones.
Wechat is now offering a new payment service. Offline stores could soon use a customized POS machine that completed with Wechat payment, could allow its users to buy an offline (physical) product through an online payment service.
When buying something in a physical store, the merchants types the total amount in the WeiPOS machine that will then generate a QR code.
On Jun. 20th, WeChat launched a new function of online payment in low key. Based on TenPay – an online payment service provided by Tencent, users are now allowed to purchase inside the APP.
McDonald’s is the first one who supports WeChat online payment by providing a special member card – Cha Dian Ka (茶点卡).
On Jan. 23rd and May. 17th , we have talked about WeChat (WeiXin), and explain how exactly marketing on this platform is working:
In case you have missed them:
Today, we would like to recommend 5 awesome WeChat official accounts to you, and let you better understand what is it possible to do with Wechat:
Last 2013, Jan. 23rd, we have introduced how to create an account on Wechat Admin Platform. Now we will see how to convert this account onto an “Official” one. It’s not easy as Weibo or Twitter… WeChat will ask you to reach at least 500 fans before letting you apply for it. Yes five hundreds followers.
An official WeChat (Weixin) account require 500 followers to obtain the final approval. In order to help you build your marketing strategy on Wechat, we created a detailed tutorial: WeChat (Weixin) Marketing – A fast growing social marketing tool
Wechat is a mobile phone text and voice messaging communication service developed by Tencent in China.
