WeChat Archive

Stefan Kingham
Creative WeChat campaigns

Hello to all readers!

This week we’ll be taking a closer look at several creative WeChat campaigns that have caught our attention in recent times.

WeChat’s ever-expanding functions provide marketers with brand new ways to connect with and spike the interest of potential customers.

From QR codes that lead to H5 games to shake functions that enable users to interact with people and brands around them, WeChat has taken social media marketing to a whole new level in which online-to-offline activations are increasingly popular and commonplace.…

Stefan Kingham
WeChat mini apps cover

As you’ve probably heard by now, WeChat have officially announced that application accounts, aka WeChat mini-apps, are in beta testing!

We’ve managed to get our hands on an EXCLUSIVE demo video as well as backend visuals, so you can see first hand what mini-apps will look like on your WeChat interface.

If this is the first time you’re hearing about WeChat mini-apps, read our description below and for those of you who just want to see what they’ll look like, scroll down to discover the first released visuals.…

Stefan Kingham
WeChat Public Account Ads Banner

It’s nice to have you back! If you’re reading this, you’re interested in advertising on WeChat and have therefore read our 3 previous advertisement guides before landing here. If not, I strongly suggest that you check them out if you’d prefer to advertise directly through the Moments feed, get to know the power of key opinion leaders or learn about Coupon ads.…

Stefan Kingham
WeChat Coupon Ads Banner

Greetings WeChat friends and welcome to the 3rd edition of the Ultimate Guide to WeChat ads in which we’ll be taking a closer look at the Coupon ads that have started popping up in WeChat’s Moments section.

This week’s post will give you an in-depth look at the manner in which Coupon ads are distributed on WeChat’s Moments section and how WeChat users can interact with these ads.

Stefan Kingham
WeChat KOL Banner

Greetings WeChat enthusiasts and welcome to our second edition of the ultimate WeChat advertising guide in which we’ll be discussing advertising through Key Opinion Leaders, commonly known as KOLs.

For those of you who didn’t check out last week’s article, we put together a helpful tutorial for setting up ads on WeChat Moments. If on the other hand you’ve been there, done that and want to achieve a better overall understanding of WeChat advertising, this week’s edition will help you determine why you should advertise through KOLs and more importantly where to find them.…

Stefan Kingham
WeChat Moments

Over the next few weeks, we’ll be digging into each of WeChat’s advertising channels in order to help you determine which channels best suit your business.

In this week’s guide, we’ll take a look at WeChat Moments Ads and how to set them up.

In this step-by-step tutorial you will find detailed instructions on how to create ads in the WeChat backend.…

Stefan Kingham
Smartphone Video Player

WeChat launches video analytics to compliment recent web analytics integration

Following the recent launch of web analytics that finally gave WeChat marketers the opportunity to analyze user interactions within the web browser, WeChat have now taken things a step further by releasing a brand new analytics feature that grabs data from videos posted on the platform.…

Stefan Kingham

WeChat released an official statement last Thursday in which the company vowed to crack down on pyramid schemes coordinated by microbusinesses, more commonly referred to as Weishang.

 

What are online pyramid schemes?

Online pyramid schemes have been proliferating in China over the last few months and it was only a question of time before WeChat did something about it.…

Stefan Kingham
WeChat Web Analytics Featured Image

Greetings data junkies, ready for a surprise? Today we woke up to the news that WeChat had taken its’ analytics functionality to the next level with the addition of web analytics. That’s right, web analytics! Digital marketers have had access to in-app WeChat data for quite some time, but this takes things a step further.
WeChat’s previous data options were limited to interactions within the messaging interface but with the addition of web analytics, marketers can now analyze user interactions within WeChat’s web browser.…

Stefan Kingham

China’s decision to ban Instagram in 2014 following pro-democracy protests in Hong Kong paved the way for other competitors to take over the local photo-editing landscape. Several apps have capitalized from Instagram’s decline, most notably Nice. But what makes Nice better than other Chinese photo-editing applications? Is it really just another Instagram-remake? Find out all there is to know about Nice in our review of the service.…