WeChat Archive

David Henriques
social shopping

If you’re wondering what shopping will look like 10 years from now, then look to China for the answer. With approximately US $630 billion in sales in 2015, China has the world’s largest and fastest growing online retail market. Research shows that a large number of Chinese consumers use their mobile devices to access the internet and make online purchases.…

David Henriques

Since its official launch in 2011, WeChat has become one of the most indispensable social media platforms in China and most businesses with their eyes on the Chinese market will have heard of WeChat by now. WeChat marketing offers a dynamic way to connect with customers, bring brand awareness and collect consumer feedback. For Chinese consumers, it’s become something of an essential service, which means your brand really needs an effective strategy for the platform if you’re looking to succeed in China.…

David Henriques
Digital Content Marketing banner

China has a multifaceted digital economy that everyone seems to want a chunk of. With over 1.4 billion people and China’s surging strength in digital innovation, there’s a good chance that your target market is here. But, entering the market alone doesn’t make it just start showering money for your business. For your business to get a hold of the market share, you need to at least come in prepared with a well thought out, Digital content marketing strategy.…

David Henriques
mobile-gaming-marketing

Across mobile and PC games, China is the largest and most lucrative gaming market on the planet, with an annual value of $29 billion. In 2016, mobile gaming alone accounted for 53% of total gaming revenue – reaching $14.6 billion. China is a mobile-first country with cheap, high performing mobile phones, which creates endless opportunities in the gaming market.…

David Henriques

WeChat, the ever-present social networking app, with over 1 billion users, has brands scrambling to set up shop and optimize new ways of engaging with their audience through this all-encompassing platform. WeChat continues to seek opportunities to evolve and finally outdid itself by venturing into e-commerce and even live-streaming. And it makes a great deal of sense as to why WeChat Mini Program has gained a lot of traction.…

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wechat pay alipay

When I first moved to China nearly 4 years ago, I paid for most things using cash. Coming from the US where most of my purchases were made with a debit card, this was a real adjustment for me.

The term “cash is king” couldn’t have been more real when I arrived in China. Transactions were untraceable exchanges and the majority of my friends, both locals and expats, had a few stacks at home just for a rainy day (and still do).

Stefan Kingham
Social Media Impact Report 2017

Kantar, the data, insight and consultancy division of WPP, has released its fourth annual China Social Media Impact report.

As opposed to other social media reports published during the year, Kantar’s impact report specifically focuses on qualitative research analysis and attempts to understand the reasons behind certain increases or decreases in user penetration or monthly active users, for instance.…

Stefan Kingham
Foreigners on WeChat

If you enjoy reading our articles but don’t live in China, you might wonder why so much of our content is focused on WeChat.

Well, in the same way that it’s pretty much impossible for foreigners to avoid ever using Facebook, be it in a personal or professional capacity, WeChat has absolutely taken China by storm and locals aren’t the only ones using it.…