WeChat Archive

David Henriques

Since its launch in 2011, WeChat has continuously shocked the mobile application industry with its groundbreaking developments and functions to create an app for everything. The tech giant has reached 1.08 billion monthly active users and shows no sign of slowing down. WeChat still dominates areas from communication to payment services, and there is still significant room for growth in the the gaming and advertisement industry.…

David Henriques
WeChat Marketing

Digital marketing on WeChat, simply put, cannot be ignored. In the mobile-first world of China, WeChat has built a ‘mobile lifestyle’ touching various aspects of users’ lives, with 60% of users opening the app more than 10 times per day and 40% seeking out information through official accounts and groups. WeChat continues to expand its ecosystem and has made significant milestones with the launch of WeChat Work and Wechat Mini Programs.…

David Henriques

Whether it’s Facebook and Twitter in the West or the unparalleled growth of WeChat and Little Red Book App in the East, social platforms have essentially become a catalyst to grow and develop a brand’s online presence from internally. The lines between social media marketing and search engine marketing have become increasingly blurred with many marketers and business owners looking for ways to optimize the two channels for traffic and conversions.…

David Henriques

Consumers expect to be able to move seamlessly between channels of communication and for businesses to respond promptly and personally. Cohesive communication is at the core of a well-run business and Social CRMs can play a significant role in making customer interaction a more streamlined process. With a social solution, everyone in your organization can be on the same page with technology and have access to an extensive database of customer purchasing habits.…

David Henriques

Growth and adaptation have become the defining characteristics in the digital world and mobile technology exists at the intersection of communication and convenience. By leveraging the right mobile platform, organizations can easily share important information and connect employees with customers through a seamless interaction. There are now tools that automate procedures and tasks, which simplify and increase productivity and Tencent is continually spearheading the process.…

David Henriques

With the rise of social media in this digital era, it’s no surprise that the fast-moving influencer industry has developed at an even more advanced pace. The digital age has seen a shift in marketing with the presence of KOL. KOL, better known as Key Opinion Leaders, are what consumers are drifting towards in hopes of finding some authenticity from the traditional approach of digital advertising.…

David Henriques

WeChat Marketing is a critical marketing tool for any brand in China and has developed into an industry in its own right. One of the most striking features of WeChat is how dynamic and engaging it can be for branding especially with the addition of its search function.

For brands entering the Chinese market, effective SEO on this platform can be a key element for generating a buzz for your brand, increasing traffic to your website and attracting new customers.…

David Henriques

Brands in China are going beyond their regular online marketing efforts by implementing creative and innovative online to offline (O2O) strategies to capitalize on the Chinese consumer’s mobile-first approach to shopping. The Chinese O2O market is more than US $150 billion in size with just 4% internet penetration. According to iResearch, the value of China’s O2O ecommerce sales has grown from US $335 million in 2015 to US $626 million in 2018.…