Social Media Archive

David Henriques

Since its official launch in 2011, WeChat has become one of the most indispensable social media platforms in China and most businesses with their eyes on the Chinese market will have heard of WeChat by now. WeChat marketing offers a dynamic way to connect with customers, bring brand awareness and collect consumer feedback. For Chinese consumers, it’s become something of an essential service, which means your brand really needs an effective strategy for the platform if you’re looking to succeed in China.…

David Henriques
Digital Content Marketing banner

China has a multifaceted digital economy that everyone seems to want a chunk of. With over 1.4 billion people and China’s surging strength in digital innovation, there’s a good chance that your target market is here. But, entering the market alone doesn’t make it just start showering money for your business. For your business to get a hold of the market share, you need to at least come in prepared with a well thought out, Digital content marketing strategy.…

David Henriques
TikTok for the Chinese Digital Marketing Sphere

If you’ve taken part in a digital marketing event in China, you’ll know by now that the digital landscape is extensive and ever-changing. Even in a digital landscape where everything changes at the blink of an eye, the explosive growth of ByteDance’s Douyin app—or TikTok to give it its official English name, is astonishing to say the least.…

David Henriques
mobile-gaming-marketing

Across mobile and PC games, China is the largest and most lucrative gaming market on the planet, with an annual value of $29 billion. In 2016, mobile gaming alone accounted for 53% of total gaming revenue – reaching $14.6 billion. China is a mobile-first country with cheap, high performing mobile phones, which creates endless opportunities in the gaming market.…

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Transmedia Marketing: The Present & Future of Living & Breathing Brands

In the age of the internet, everyone has something to say. Everyone has a story.

Not only has the internet and its countless platforms given a voice to anyone willing to speak up, it’s also created new lanes in which brands can reach potential customers. If used correctly, these lanes can bring brands closer to their targeted audience through storytelling and conversations.…

Stefan Kingham
Social Media Impact Report 2017

Kantar, the data, insight and consultancy division of WPP, has released its fourth annual China Social Media Impact report.

As opposed to other social media reports published during the year, Kantar’s impact report specifically focuses on qualitative research analysis and attempts to understand the reasons behind certain increases or decreases in user penetration or monthly active users, for instance.…

Stefan Kingham
Foreigners on WeChat

If you enjoy reading our articles but don’t live in China, you might wonder why so much of our content is focused on WeChat.

Well, in the same way that it’s pretty much impossible for foreigners to avoid ever using Facebook, be it in a personal or professional capacity, WeChat has absolutely taken China by storm and locals aren’t the only ones using it.…

Stefan Kingham
Digital marketing for schools & universities

From primary schools through to universities, educational organizations are becoming increasingly active online. Depending on their target market and the resources at their disposal, the marketing initiatives they put in place differ and while certain schools believe interacting with current and prospective students on social media is sufficient, others prefer to use the entire spectrum of online channels to convey their messages to a larger audience.…