Social Media Archive

David Henriques

If you’ve taken part in a digital marketing event in China, you’ll know by now that the digital landscape is extensive and ever-changing. Even in a digital landscape where everything changes at the blink of an eye, the explosive growth of ByteDance’s Douyin app—or TikTok to give it its official English name, is astonishing to say the least.…

David Henriques
mobile-gaming-marketing

Across mobile and PC games, China is the largest and most lucrative gaming market on the planet, with an annual value of $29 billion. In 2016, mobile gaming alone accounted for 53% of total gaming revenue – reaching $14.6 billion. China is a mobile-first country with cheap, high performing mobile phones, which creates endless opportunities in the gaming market.…

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In the age of the internet, everyone has something to say. Everyone has a story.

Not only has the internet and its countless platforms given a voice to anyone willing to speak up, it’s also created new lanes in which brands can reach potential customers. If used correctly, these lanes can bring brands closer to their targeted audience through storytelling and conversations.…

Stefan Kingham
Social Media Impact Report 2017

Kantar, the data, insight and consultancy division of WPP, has released its fourth annual China Social Media Impact report.

As opposed to other social media reports published during the year, Kantar’s impact report specifically focuses on qualitative research analysis and attempts to understand the reasons behind certain increases or decreases in user penetration or monthly active users, for instance.…

Stefan Kingham
Foreigners on WeChat

If you enjoy reading our articles but don’t live in China, you might wonder why so much of our content is focused on WeChat.

Well, in the same way that it’s pretty much impossible for foreigners to avoid ever using Facebook, be it in a personal or professional capacity, WeChat has absolutely taken China by storm and locals aren’t the only ones using it.…

Stefan Kingham
Digital marketing for schools & universities

From primary schools through to universities, educational organizations are becoming increasingly active online. Depending on their target market and the resources at their disposal, the marketing initiatives they put in place differ and while certain schools believe interacting with current and prospective students on social media is sufficient, others prefer to use the entire spectrum of online channels to convey their messages to a larger audience.…

David Henriques

What is whatsapp?

WhatsApp is an instant messaging service for smartphones created in 2009 by two former Yahoo engineers: Jan Koum and Brian Acton. The founders’ original idea was to allow smartphone users to send messages easily without paying any fee to phone carriers. It allows you to send messages, pictures or videos for free anywhere in the world without interference from third parties.…

David Henriques
Digital Marketing on Smart Watch

Apple for sure has changed the whole mobile industry, will it change the watch industry? On theverge.com, we found an interesting post that says “Financial Times says that Apple has significantly stepped up hiring in a bid to engineer its long-rumored smartwatch.”

Maybe, the strategy is caused by a smartwatch released in Italy – “i’m watch” based on Google operating system Android.…