Social Media Archive

David Henriques

China’s frequently growing middle class and younger generation are continually contributing to the rapid growth of the luxury goods market. Just as e-commerce is becoming more social — social media is becoming more sales centric and word-of-mouth is one of the most convincing approaches for this phenomenon called social shopping. Social shopping has gone from being a nice thought up idea to a vital asset in any company’s toolkit when expanding to China, but if any one type of platform is best suited to ride the wave then it’s the Little Red Book (RED), locally known as Xiao Hong Shu.…

David Henriques

With the rise of social media in this digital era, it’s no surprise that the fast-moving influencer industry has developed at an even more advanced pace. The digital age has seen a shift in marketing with the presence of KOL. KOL, better known as Key Opinion Leaders, are what consumers are drifting towards in hopes of finding some authenticity from the traditional approach of digital advertising.…

David Henriques

China has firmly established itself as a global leader in consumer-oriented digital technologies and has enjoyed development rates unmatched in any other country across the world. It is the world’s largest e-commerce market, accounting for more than 40% of global transactions. Within China, rapidly changing demographics, rising incomes, and increased consumer spending has all played a critical role in making the Chinese market attractive for international brands.…

David Henriques

There is no denying that social media is one of the best methods for engaging consumers and raising brand awareness in China, as the country has a remarkable high mobile device penetration rate. Consumers in China who once compared products and prices by shopping in malls are now utilizing short videos to make purchase decisions.

Short videos have seen exponential growth in China and are gradually becoming one of the major ways that Chinese consumers are recording and sharing information.…

David Henriques

WeChat Marketing is a critical marketing tool for any brand in China and has developed into an industry in its own right. One of the most striking features of WeChat is how dynamic and engaging it can be for branding especially with the addition of its search function.

For brands entering the Chinese market, effective SEO on this platform can be a key element for generating a buzz for your brand, increasing traffic to your website and attracting new customers.…

David Henriques
social shopping

If you’re wondering what shopping will look like 10 years from now, then look to China for the answer. With approximately US $630 billion in sales in 2015, China has the world’s largest and fastest growing online retail market. Research shows that a large number of Chinese consumers use their mobile devices to access the internet and make online purchases.…

David Henriques

Since its official launch in 2011, WeChat has become one of the most indispensable social media platforms in China and most businesses with their eyes on the Chinese market will have heard of WeChat by now. WeChat marketing offers a dynamic way to connect with customers, bring brand awareness and collect consumer feedback. For Chinese consumers, it’s become something of an essential service, which means your brand really needs an effective strategy for the platform if you’re looking to succeed in China.…

David Henriques

China has a multifaceted digital economy that everyone seems to want a chunk of. With over 1.4 billion people and China’s surging strength in digital innovation, there’s a good chance that your target market is here. But, entering the market alone doesn’t make it just start showering money for your business. For your business to get a hold of the market share, you need to at least come in prepared with a well thought out, Digital content marketing strategy.…