Social commerce – the overlap of shopping and community online – has come to the fore globally in the last couple of years. Partly due to the fact that it’s been literally impossible for most people to get out, shop, and socialise physically, and partly due to the changing digital media landscape, more and more people are choosing to buy things online.
In the era of digitalization, China’s e-commerce market has continued to grow and adapt to meet the ever-changing demands of Chinese consumers and merchants. These developments have brought about the emergence of multiple e-commerce platforms and has led to the market dominance of Chinese online retail. In this highly competitive market, the leading platforms are JD.com,
China’s social media ecosystem is super-vibrant with new trends emerging every year (or several times in a single year). From the rise of short-video and live-streaming Chinese social media platforms such as Douyin and Kuaishou to the creation of new features such as WeChat Video Channels, your company will need to keep up to date with the latest market changes and demands to adopt the best marketing strategy and achieve the best possible ROI and ROAS in China.
WeChat has become the center for social media branding in China, with the majority of users now following from around 10 to 20 Official Accounts and 26.7% of users following more than 20 OAs, this is according to the WeChat official report from QuestMobile.
However, as competition for user attention increases on WeChat, brands are concerned on how to better engage and fully use the potential of their WeChat Audience.
With over 2 billion downloads and an active user base of over 800 million, Douyin has paved its way as the next generation of social media. If Douyin didn’t already have enough shine in the spotlight, the COVID-19 pandemic along with home quarantining has taken the platform and entertainment to new levels. With its wide range of features and versatility, Douyin has become the go-to app for businesses looking to make a name in the Chinese market.
In the age of personalization, businesses must always make sure to tailor their messages to suit different personas and targeted consumers. For B2B businesses in the China market, the spread of digital channels and devices can make it difficult for B2B marketers to accurately target users with the right messages.
However, through using a variety of marketing strategies and automation tools, B2B marketers can automate anything between segmented email delivery and managing omni-channel marketing campaigns.
Making informed strategic business and marketing decisions require the right analytics tools. Luckily, with the data technology readily available, enterprises can made key decisions confidently and generate an impact for long term success.
According to Deloitte research conducted on executives in the US, UK, and Asia, 59% of respondents say they use analytics in some capacity.
If you want to grow your business, it’s time to include video marketing into your overall marketing strategy. Brands should not overlook the usefulness of branded online video for their audience. Similar to how YouTube experiences huge popularity in the West, China’s video platforms such as Youku and iQiyi are successful with the local Chinese audience.