Social Media Archive

David Henriques

From the printing press to digital ads, advertising has changed with the times especially when marketing to China. Advertisement spending will continue to increase as the middle classes’ purchasing habits continue to fuel the market, but many foreign companies often fail to understand that the digital advertisement industry in China differs from the West. When advertising your business to the Chinese market, there are three important factors to remember: the digital landscape is fragmented, China is dominated by mobile, and Chinese consumers change quickly.…

David Henriques

While China still represents a big growth opportunity for brands entering the market, brands need to be more measured and focus on delivering experiences to create authentic customer value. Brands continue to expect significant growth, but don’t utilize the tools that will help them properly achieve that goal. The future of customer service stems from smart targeting and convenience—online and off. …

David Henriques
Marketing Campaign

These days, agencies more than often fail to mention that an overwhelming large number of international brands fall flat when marketing in China. With the largest middle class in the world, the Chinese market is massive, and for the right brand, it can be insanely profitable. The population has reached 1.4 billion and the online retail market is expected to double the size of the U.S.…

David Henriques

China’s BAT tech trinity are continuously in competition with each other and this time it’s over setting the trend for the post-app age with Baidu’s push into the mini program market. If you aren’t already familiar, mini programs are sub-applications that run inside an app. The mini program feature was introduced by Tencent in 2017 and has since found its niche in the market and is arguably one of the biggest innovations to come out in recent years.…

David Henriques
China KOL Marketing

In the race to go digital – while pursuing likes, shares, followers, clicks and reposts – it’s vital for brands to make sure that they have a diversified Key Opinion Leader – KOL campaign strategy. The concept behind the influencer industry is far from new with celebrities providing an extra shove to a brand’s reputation.…

David Henriques
WeChat Marketing

Digital marketing on WeChat, simply put, cannot be ignored. In the mobile-first world of China, WeChat has built a ‘mobile lifestyle’ touching various aspects of users’ lives, with 60% of users opening the app more than 10 times per day and 40% seeking out information through official accounts and groups. WeChat continues to expand its ecosystem and has made significant milestones with the launch of WeChat Work and Wechat Mini Programs.…

David Henriques

Whether it’s Facebook and Twitter in the West or the unparalleled growth of WeChat and Little Red Book App in the East, social platforms have essentially become a catalyst to grow and develop a brand’s online presence from internally. The lines between social media marketing and search engine marketing have become increasingly blurred with many marketers and business owners looking for ways to optimize the two channels for traffic and conversions.…

David Henriques

Consumers expect to be able to move seamlessly between channels of communication and for businesses to respond promptly and personally. Cohesive communication is at the core of a well-run business and Social CRMs can play a significant role in making customer interaction a more streamlined process. With a social solution, everyone in your organization can be on the same page with technology and have access to an extensive database of customer purchasing habits.…