Social Media Archive

David Henriques

Making informed strategic business and marketing decisions require the right tools. Luckily, with the data technology readily available, key decisions can be made confidently and generate an impact for long term success.

According to Deloitte research conducted on executives in the US, UK, and Asia, 59% of respondents say they use analytics in some capacity, and 49% say that analytics help them to make better decisions, revealing the importance of tapping into consumer data.…

David Henriques

If you want to grow your business, it’s important to make the shift to include video marketing into your overall marketing strategy. Brands should not overlook the usefulness of branded online video for their audience. Similar to how YouTube experiences huge popularity in the West, China’s video platforms such as Youku and iQiyi are successful with the local Chinese audience.…

David Henriques

Short video platforms are incredibly popular because they have a high rate of user stickiness and are an easy to use way to connect with a large, targeted audience. Douyin and Kuaishou are two of the most used short-video platforms in China that are prefect for young, tech savvy consumers who take their phones with them everywhere.…

David Henriques
Top 10 ASO tips for Localization in China

Mobile apps are, and have always been at the center of consumer behavior in China. China’s app economy surpasses most other markets in consumer spending, the number of apps used, and the overall time spent in apps. Nevertheless, getting your app discovered and downloaded can be quite a challenge considering how fragmented the Chinese app market is with more than 400 third-party app stores available to consumers.…

David Henriques

If you’re a business that is new to the Chinese market, or even if you’ve familiar with how the advertising industry works in China, Toutiao may have not been on your radar for the list of platforms to advertise your business. The Toutiao app, which is a popular destination for finding and curating content, offers a unique way for your business to showcase itself with its unique way of displaying ads.…

David Henriques
TikTok Advertising

If you truly want to connect with your target audience, you need to share with them on a regular basis. One of the most powerful ways to do this is through visual content. You could publish an article or share a picture, but one of the more personalized forms of consumer advertising is through video. That’s why it’s not too hard to see why TikTok is so popular these days — for one thing, it’s an easy-to-digest format that gives you an immersive full-screen interface of funny and interesting short clips.…

David Henriques
The Fundamentals of Tencent Advertising in China

If you have been following our articles over the past year, you are probably familiar with a few ways of how to advertise in China. By now, you may have run a few WeChat Moment or Official Account Ads, or you may have even looked into WeChat mini program advertising. But what you may not know is that WeChat is only one of the major platforms that Tencent offers for advertising.…

David Henriques
How effective is LinkedIn for B2B Marketing in China

With so many different social media platforms available for businesses to use, there’s always the chance of overlooking the most valuable platforms your business actually needs – especially for B2B companies. Whereas B2C companies can target consumers on just about any platform, B2Bs typically have a more difficult time connecting with their audience. China is the third most users of LinkedIn, that’s why we are going to breakdown LinkedIn Marketing for B2B businesses in China.…