Social Media Archive

David Henriques

As with all marketing, social media trends can change drastically from year to year and this is especially true when it comes to social media platforms in China. As social platforms continue to develop their own niche, brands need to stay up-to-date on the latest platforms to market their business. Whether you are an experienced marketer or a marketer looking to venture into Chinese social media marketing, it’s helpful to know the most popular social media platforms around.…

David Henriques

Whatever your industry, segment and audience, a considerable chunk of your customers are on social media. In order to boost your sales and increase your online awareness in China, marketing on WeChat is a great place to start. With so many active daily users, there is an almost endless supply of consumers to target and turn into paying customers.…

David Henriques
Mobile Game China

The Chinese mobile gaming industry has gained a lot of momentum over the past years and promoting your mobile game has become just as important as designing your levels or enhancing your user interface. Given the enormous size and growing popularity of the gaming world, brands have started spending more money to come up with creative ideas to market their games.…

David Henriques

As China’s economy grows, the number of Chinese consumers traveling and shopping overseas is rising along with it. In less than two decades China has become the largest driving force in the outbound travel market with over 140 million Chinese tourists making trips in 2018 alone. The country’s thirst for digital knowledge has ignited a massive push in traveler decision making and France has become a new crowd-pleaser for Chinese consumers.…

David Henriques
Weibo Marketing 2019

Weibo, was once herald as the only social media platform in China, but has since been overshadowed by the rise of WeChat and the growing popularity of Toutiao. It is true that we barely hear about Weibo marketing anymore, but Weibo is the second most popular social media platform in China. The company is continuing to experience significant growth with its user base nearing 500 million users.…

David Henriques

Ask almost anyone what to include in your Chinese social media strategy and you’re likely to hear WeChat, Weibo and Baidu in the response.  It’s no secret that having a presence on the bigger social media platforms will always be an important part of your digital marketing strategy, but brands seem to get lost in the noise of millions of posts and tweets from the well-known platforms.…

David Henriques

From the printing press to digital ads, advertising has changed with the times especially when marketing to China. Advertisement spending will continue to increase as the middle classes’ purchasing habits continue to fuel the market, but many foreign companies often fail to understand that the digital advertisement industry in China differs from the West. When advertising your business to the Chinese market, there are three important factors to remember: the digital landscape is fragmented, China is dominated by mobile, and Chinese consumers change quickly.…

David Henriques

While China still represents a big growth opportunity for brands entering the market, brands need to be more measured and focus on delivering experiences to create authentic customer value. Brands continue to expect significant growth, but don’t utilize the tools that will help them properly achieve that goal. The future of customer service stems from smart targeting and convenience—online and off. And what better way for companies that are looking for the best ROI than to engage and interact directly with their user base via Social CRM.…

David Henriques
KOL Marketing

If brands want to leverage a piece of China’s consumer market, influencer or KOL marketing is proving to no longer be an option but more of an essential component of a marketing strategy. With that being said, it’s extremely easy to find articles on how the KOL industry is booming or how beneficial it is for brands.…

David Henriques

With the explosion of recent digital success from trending platforms such as Douyin, Toutiao and WeChat mini programs, it can be easy to forget the power and relevance of Weibo. However, don’t be quick to dismiss the influence of Weibo as it is still arguably one of the most influential social media platforms in China.…