It’s time for the second installment of our snapshot guide to Little Red Book (aka RED, aka xiaohongshu) for 2022! In Part 1 of this guide, we introduced what the platform is, what it looks like, its users, their behaviour, and ads. This time around we’re looking more carefully at RED as an e-commerce platform. What are the most popular products?
Is 小红书 (Little Red Book, aka RED) all it’s cracked up to be? Or is it just a flash in the pan, a one-hit wonder, an over-hyped fad, bound to go the way of Vine and MySpace? It’s hard to tell. One thing’s for sure – in the last few years, it’s gone from being a relatively niche platform, used almost exclusively to share cosmetics tips, to a full-blown social commerce powerhouse.
In Part 1 of our Tmall Live-Streaming guide, we introduced live commerce on Tmall, its rising significance for brands based in and outside of China, the various types of shoppers to target and a detailed step-by-step process on how to get started. Here in Part Two, we’re going to outline 12 best practices for maximum success, whether your brand is just starting or willing to take things to the next level.
In Part 1 of our 2022 Tmall Live-streaming Guide, we will detail what Live Commerce is, why brands should live-stream on Tmall, what sort of shoppers to expect when doing so, and the step-by-step process to getting a brand set up to live-stream on Tmall from opening an enterprise account and a live-streaming account to your first broadcast.
In Part 1 of our guide to Weibo advertising, we introduced the types of ads available to businesses, their advantages and disadvantages, and their unique features. In Part 2 of our guide, we are going to explore how to target an audience on Weibo, how to maximize effective reach, the bidding process, and the account registration process.
Brand localization has a wide range of scope, involving everything from the language and culture of the region to the attitudes of the buyers. Every market requires some amount of localization. But since there is a vast information gap about the Chinese market, it is even more important to understand more about China before entering the market.
Weibo, China’s second-largest social media platform (after WeChat), is essential territory for companies that wish to run effective advertising campaigns in China. Although Twitter-style micro-blogging is at its heart, the platform involves so much more than the oft-touted, erroneous analogy, ‘China’s Twitter’. In fact, Weibo has a wide range of features, from fully-integrated e-commerce to news feeds, from gaming to video feeds.
Social commerce – the overlap of shopping and community online – has come to the fore globally in the last couple of years. Partly due to the fact that it’s been literally impossible for most people to get out, shop, and socialise physically, and partly due to the changing digital media landscape, more and more people are choosing to buy things online.