Social Media Archive

David Henriques

If you’re a business that is new to the Chinese market, or even if you’ve familiar with how the advertising industry works in China, Toutiao may have not been on your radar for the list of platforms to advertise your business. The Toutiao app, which is a popular destination for finding and curating content, offers a unique way for your business to showcase itself with its unique way of displaying ads.…

David Henriques
TikTok Advertising

If you truly want to connect with your target audience, you need to share with them on a regular basis. One of the most powerful ways to do this is through visual content. You could publish an article or share a picture, but one of the more personalized forms of consumer advertising is through video. That’s why it’s not too hard to see why TikTok is so popular these days — for one thing, it’s an easy-to-digest format that gives you an immersive full-screen interface of funny and interesting short clips.…

David Henriques
The Fundamentals of Tencent Advertising in China

If you have been following our articles over the past year, you are probably familiar with a few ways of how to advertise in China. By now, you may have run a few WeChat Moment or Official Account Ads, or you may have even looked into WeChat mini program advertising. But what you may not know is that WeChat is only one of the major platforms that Tencent offers for advertising.…

David Henriques
How effective is LinkedIn for B2B Marketing in China

With so many different social media platforms available for businesses to use, there’s always the chance of overlooking the most valuable platforms your business actually needs – especially for B2B companies. Whereas B2C companies can target consumers on just about any platform, B2Bs typically have a more difficult time connecting with their audience. China is the third most users of LinkedIn, that’s why we are going to breakdown LinkedIn Marketing for B2B businesses in China.…

David Henriques
Baidu Tieba

When you think about Chinese social media marketing, popular platforms such as WeChat, Weibo, and TikTok most likely come to mind. Due to the utter popularity surrounding these platforms, the marketing competition is high and brands are using the promotional features on these platforms to the fullest. Finding your niche through all the marketing campaigns from competitors can really put your marketing skills to the test.…

David Henriques
Marketing Calendar 2020

When properly executed, Chinese holiday marketing brings some of the highest revenue-driving times for brands. It can be the most preoccupied time of year for many marketers. As the year draws to an end our team is now focusing on planning for 2020. And there’s no better way for us to close out this year with anything other than sharing the upcoming special Chinese dates with you to help you gain a better understanding of the Chinese Marketing Calendar.…

David Henriques
Beauty & Cosmetics Marketing Guide for China

The rise of brand-savvy buyers has forever changed the way Chinese shoppers consume media, especially when it comes to beauty and cosmetics. To be successful within the Chinese beauty industry, you don’t have to be a big cosmetic brand like L’Oréal, Estee Lauder or SK-II; smaller brands still have the opportunity to excel as long as they understand the value of personalization.…

David Henriques
wechat ecommerce

Along with the rise in disposable income and lasting perception that foreign brands have higher quality products, Chinese consumers are increasingly buying products though cross-border e-commerce. This growth in cross-border e-commerce offers an alternative gateway for foreign brands selling products, especially for overseas brands that lack the scale to establish a physical store in China.

And for brands who are planning to launch full-size stores, cross-border e-commerce is a great way to establish their presence and test the market.…