SEO & SEM Archive

Google Analytics “not provided” 3 years later

Since 2011, Google decided to hide part of data showed to their GA users.

Even if Google has improved a lot UX and usability during the last few months/years, this data encryption makes things highly complicated dealing with organic traffic tracking.

Which keywords are used by users to reach my website?

Google Penguin 3.0 update

Every webmaster and online marketers have waited for an official release date of Google Penguin 3.0, the new Google algorithm aiming to penalize those who don’t follow the rules of search engine optimisation. At Sekkei Studio, developers and marketers use to work closely together to provide a perfect user-experience for worldwide clients. Of course, we did not miss anything of Google Penguin 3.0 update.

Responsive design good for seo - Sekkei Studio

Why Responsive Design is good for your website?

In a country like China where 80% of 618 millions people access Internet via their smartphone, having a mobile strategy has become indispensable. To do so, you have the choice between 3 options: mobile website, mobile apps or responsive design website.

  • A mobile-optimized website is a website whose display and navigation are specially smartphones, tablets or other mobile devices designed.
Google Hummingbird - Sekkei Studio

Google Hummingbird (in analogy with the bird’s speed and accuracy) is the latest Google’s search algorithm. Hummingbird has been published in August (or beginning of September) but has only been announced on 2013/09/26. It would concern 90% of the world’s queries, even though its impact remains rather discreet.

Contrary to Google Penguin and Google Panda, Hummingbird is not based upon penalty but upon search results’ relevance.

Logo Google

Google new tool to disavow links

As announced by Matt Cutts last June, Google introduce yesterday (2012/10/16) its new tool to allow web masters to remove manually unnatural links pointing to their website.

Like Microsoft, and its Bing Master Tools, did few month ago, it’s now possible to access to this tool.
Curiously Google didn’t add the tool directly under Webmaster Tools (under “Optimization” for example?),

Tilt - Easter eggs Google

Hi everyone.

Let’s have fun with a “Nerd time”. Today I want to introduce a new Easter Eggs Google. If you read Sekkei Studio’s blog carefully you should know be able to explain to yours friends what Easter Eggs mean. If it’s not the case just add this blog in your Bookmark.

I will not explain it again, simply know that the web designers at Google are very funny.

As everyone remember, Google’s Panda update on February 24th, 2011. For this “Panda-versary”, the SEObook website make an infographic to help us understand about the effect of the algorithm 1 year after it first released.

Here is a sum up of the infographic realized by SEO book:

Before Panda:

  • Too much content farms
  • Relevancy was primarily link-driven
  • Too much low content pages

Google’s algorithms and Google’s brand started to be precept in a negative way.