SEO & SEM Archive

Raphael
google reward responsive - Sekkei Studio

Google will reward responsive mobile-friendly website

It’s now official, Google is about to release a brand new update next month.  Depending on how responsive your website is, the impact would probably be different.

New Google Algorithm on April 21st

Experts pretend it appears as being one of the most significant Google algorithm update ever brought –  Google mobile search results will be affected, depending on the degree of responsiveness of your website.…

Raphael
Google Analytics Cohort Analysis - Sekkei Studio

Since a few weeks, Google is providing a brand new feature to its users, allowing to go  a little bit deeper into traffic analysis differentiation, especially regarding goals and conversion. This time-based beta release allows testing effectiveness of content, forms, products, or even ads : Google Cohort Analysis.

Google Analytics Cohort Analysis

What is Google Cohort Analysis new beta feature?

Raphael

Google Analytics “not provided” 3 years later

Since 2011, Google decided to hide part of data showed to their GA users.

Even if Google has improved a lot UX and usability during the last few months/years, this data encryption makes things highly complicated dealing with organic traffic tracking.

Which keywords are used by users to reach my website?…

Raphael
Google Penguin 3.0 update

Every webmaster and online marketers have waited for an official release date of Google Penguin 3.0, the new Google algorithm aiming to penalize those who don’t follow the rules of search engine optimisation. At Sekkei Studio, developers and marketers use to work closely together to provide a perfect user-experience for worldwide clients. Of course, we did not miss anything of Google Penguin 3.0 update.…

David Henriques
Responsive design good for seo - Sekkei Studio

Why Responsive Design is good for your website?

In a country like China where 80% of 618 millions people access Internet via their smartphone, having a mobile strategy has become indispensable. To do so, you have the choice between 3 options: mobile website, mobile apps or responsive design website.

  • A mobile-optimized website is a website whose display and navigation are specially smartphones, tablets or other mobile devices designed.
David Henriques
Google Hummingbird - Sekkei Studio

Google Hummingbird (in analogy with the bird’s speed and accuracy) is the latest Google’s search algorithm. Hummingbird has been published in August (or beginning of September) but has only been announced on 2013/09/26. It would concern 90% of the world’s queries, even though its impact remains rather discreet.

Contrary to Google Penguin and Google Panda, Hummingbird is not based upon penalty but upon search results’ relevance.…

David Henriques
Logo Google

Google new tool to disavow links

As announced by Matt Cutts last June, Google introduce yesterday (2012/10/16) its new tool to allow web masters to remove manually unnatural links pointing to their website.

Like Microsoft, and its Bing Master Tools, did few month ago, it’s now possible to access to this tool.
Curiously Google didn’t add the tool directly under Webmaster Tools (under “Optimization” for example?), but invits web master to directly reach this address:

Google disavow links

 

Context

Since Penguin update last April 2012, Google started to penalize websites with artificial backlinks.…

David Henriques
Tilt - Easter eggs Google

Hi everyone.

Let’s have fun with a “Nerd time”. Today I want to introduce a new Easter Eggs Google. If you read Sekkei Studio’s blog carefully you should know be able to explain to yours friends what Easter Eggs mean. If it’s not the case just add this blog in your Bookmark.

I will not explain it again, simply know that the web designers at Google are very funny.…

David Henriques

As everyone remember, Google’s Panda update on February 24th, 2011. For this “Panda-versary”, the SEObook website make an infographic to help us understand about the effect of the algorithm 1 year after it first released.

Here is a sum up of the infographic realized by SEO book:

Before Panda:

  • Too much content farms
  • Relevancy was primarily link-driven
  • Too much low content pages

Google’s algorithms and Google’s brand started to be precept in a negative way. …