SEO & SEM Archive

David Henriques

When it comes to ranking higher on Baidu or Google, your website security is something that can make a difference. If you and a competitor are competing to take the top spot on a search engine, having HTTPS instead of HTTP in your domain could be all it takes for you to rank higher. On top of that, easy accessibility on an insecure website is harmful for your brand’s image.…

David Henriques
WeChat in-feeds

In-Feed ads are one of the most popular ads types nowadays, and many companies have gradually shifted from search ads to in-feed ads. Because of this, in-feed advertisers need to stay ahead of the industry trend especially in the fierce competitive environment like China. They also need to understand potential competitors through a systematic competitor analysis, which involves industry market, product strategy, user audience, and ad placement strategy.…

David Henriques
Leading Tools for SEO and Competitive Intelligence

Successfully growing your business requires tools capable of taking your business to the next level. This includes analytics tools that ensure your key marketing strategies are backed by reliable and up-to-date data on consumers, SEO management tools easily accessible by potential consumers, and competitive intelligence to keep you ahead of the game.

 

Why use SEO and competitive intelligence tools?

David Henriques

Increasing your business’ website ranking on Google requires dedication and a well-planned approach. For your website to rank well on Google’s search engine, you need to make sure these components are in place; one of those components is link building. Link building refers to the process of getting other websites to link back to yours. The more backlinks to your website, the more reliable it will appear and the more authority it will have.…

David Henriques
Baidu PPC

With Baidu being the most popular search engine in China, it’s an undeniable good place to start when it comes to reaching Chinese consumers. Brand positioning plays a fundamental role for facilitating this reach and brands need to utilize search in a way that ensures their advertising resonates with the right audience in the most compelling way.…

David Henriques
SEO Services for Small Business

You often see SEO or Search Engine Optimization mentioned by either famous brand or small businesses, that it helps ensuring your brand presence to your target audience and staying in front of competitors when searching on Search Engines. When more than 90% of internet users are using search engines to look for answers, seo services for small business can no longer be ignored.…

David Henriques
organic seo

As we all know, Internet is the most powerful medium for advertising and promoting business, whether it is a local physical store or an online business startup. Millions of people around the world surf on the Internet every day for a variety of activities, view their emails, visit social networking sites, purchase products, book flights, read reviews, watch videos, read blogs, etc.…

David Henriques
Mobile Optimization

In China’s digital world, more often than not, users are conducting extensive searches on their phones, not from desktops. By the end of 2018, the number of smartphone connections surpassed 1 billion, securing China’s position as the largest mobile market globally. With more customers using mobile devices and channels than ever before, brands and businesses across industries are looking to execute mobile optimization strategies that satisfy the purchasing demands of Chinese consumers.…