Baidu Advertising is a powerful tool in the Chinese marketing arsenal. When used effectively, it can elevate a product or brand to eye-watering levels of exposure. When used badly, it can lead to huge costs and very little impact. Below, we look at several key considerations any marketer must understand and employ if they wish for success.
SEO (search engine optimization) marketing has, for some time now, been one of the most effective tools in the digital marketer’s toolkit. Learning its ins and outs is simply a must. While SEO in China is similar to elsewhere, it would be a mistake to apply the same approaches wholesale. First of all, the dominant search engine is Baidu.
To operate a successful marketing campaign in China, you will need to adapt to the nuances of the marketplace. As part of your strategy, you should consider using Baidu Ads. While Baidu SEO is essential, Baidu advertising can also generate high-quality leads and promote brand awareness when implemented effectively.
In this article, we will run you through the steps on how to set up a Baidu Ads (SEM/PPC) campaign, explain what restrictions are in place, and highlight the ad display options that are available to you with Baidu.
When it comes to ranking higher on Baidu or Google, your website security is something that can make a difference. If you and a competitor are competing to take the top spot on a search engine, having HTTPS instead of HTTP in your domain could be all it takes for you to rank higher. On top of that, easy accessibility on an insecure website is harmful for your brand’s image.
In-Feed ads are one of the most popular ads types nowadays, and many companies have gradually shifted from search ads to in-feed ads. Because of this, in-feed advertisers need to stay ahead of the industry trend especially in the fierce competitive environment like China. They also need to understand potential competitors through a systematic competitor analysis, which involves industry market, product strategy, user audience, and ad placement strategy.
Successfully growing your business requires tools capable of taking your business to the next level. This includes analytics tools that ensure your key marketing strategies are backed by reliable and up-to-date data on consumers, SEO management tools easily accessible by potential consumers, and competitive intelligence to keep you ahead of the game.
Why use SEO and competitive intelligence tools?
Making informed strategic business and marketing decisions require the right analytics tools. Luckily, with the data technology readily available, enterprises can made key decisions confidently and generate an impact for long term success.
According to Deloitte research conducted on executives in the US, UK, and Asia, 59% of respondents say they use analytics in some capacity.
Increasing your business’ website ranking on Google requires dedication and a well-planned approach. For your website to rank well on Google’s search engine, you need to make sure these components are in place; one of those components is link building. Link building refers to the process of getting other websites to link back to yours. The more backlinks to your website, the more reliable it will appear and the more authority it will have.