SEO & SEM Archive

David Henriques

Baidu search optimization is an all-important marketing strategy for brands trying to attract customers, drive website traffic, and grow their business in the Chinese market. But search optimization can be a strenuous task to handle if you don’t know how to differentiate between Baidu SEM and Baidu SEO. To be truly successful with Baidu marketing, you’ll need to understand search optimization and know when to use SEM or SEO to have the most effective campaign.…

David Henriques

Foreign companies pour money into Baidu search engine marketing (SEM) every year, and for good reason. The right SEM campaign can bring your company quick and effective results for marketing to Chinese consumers. Problem is – a lot of brands aimlessly set up ads, not knowing much about the process, and more than often don’t get the results they would like.…

David Henriques

From the printing press to digital ads, advertising has changed with the times especially when marketing to China. Advertisement spending will continue to increase as the middle classes’ purchasing habits continue to fuel the market, but many foreign companies often fail to understand that the digital advertisement industry in China differs from the West. When advertising your business to the Chinese market, there are three important factors to remember: the digital landscape is fragmented, China is dominated by mobile, and Chinese consumers change quickly.…

David Henriques

Search engine marketing, or SEM, is one of the most effective ways to attract new customers in an increasingly competitive marketplace. With millions of brands out there all scrambling for the most effective marketing strategy, it’s never been more important to advertise efficiently online. Unlike the rest of the world where Google is the dominant force in search, the Chinese search engine market is constantly changing.…

David Henriques

Web traffic is not, as many brands often assume, a simple vanity metric. Rather, it’s understanding how to convert those numbers into conversions. Learning how to effectively drive traffic to connect with Chinese consumers can boost your sales exponentially. With China’s internet population now exceeding 800 million and over 60% of online shoppers researching products online before making a purchase, search engine marketing is one of the most important marketing channels to gain brand awareness in China.…

David Henriques

WeChat Marketing is a critical marketing tool for any brand in China and has developed into an industry in its own right. One of the most striking features of WeChat is how dynamic and engaging it can be for branding especially with the addition of its search function.

For brands entering the Chinese market, effective SEO on this platform can be a key element for generating a buzz for your brand, increasing traffic to your website and attracting new customers.…

David Henriques
mobile-gaming-marketing

Across mobile and PC games, China is the largest and most lucrative gaming market on the planet, with an annual value of $29 billion. In 2016, mobile gaming alone accounted for 53% of total gaming revenue – reaching $14.6 billion. China is a mobile-first country with cheap, high performing mobile phones, which creates endless opportunities in the gaming market.…

Avatar
baidu seo

For a while, many search marketers were wary of investing in Baidu search. Ranking organically was seen as a difficult task, especially among the plethora of ads littering the SERPs. With new laws and regulations put in place last year, 2016 was seen as a “coming of age” for Baidu. So with that said, here’s why you should invest in Baidu for the remainder of this year and the future!…

Avatar
machine learning and seo

Unless you’ve been living under a rock, you’ve surely heard about machine learning over the past couple years. At its core, machine learning allows computers to continuously learn without needing to be reprogramed; they evolve and change with the data they process.

While you may not realize it, machine learning is present all around you. Everything from those targeted ads you’ll see online to the movies Netflix suggests you is based partially on machine learning.