Since its early launch stages, we have received inquiries from oversea NFT projects willing to attract Chinese investors. The reason for that is, despite the local NFT ecosystem is still not finalized yet, the Chinese investors have been among the first to invest and explore NFT projects in foreign market place. In this article, we will provide an overview about what are NFTs, the Chinese NFTs market and how to market your oversea NFT in China.
NFTs in China are booming, and they’re booming fast. There lies, right now, a huge opportunity for international brands to get in on the ground floor. However, they must be aware that their usual approach towards NFT marketing and selling will almost definitely not be optimal in the Chinese market, because it holds significant differences to markets elsewhere.
NFTs have become a fixture in the global tech zeitgeist. In 2021, for the first time, the term ‘NFT’ surpassed ‘crypto’ in global search interest on Google. In China they are rising in prominence too, but, as with many things, this rise has distinctly Chinese characteristics. This article will give an overview of what NFTs are, how the Chinese government is supporting and regulating them domestically, and the key differences in approach between China and the rest of the world.
The number of High Net-Worth Individuals (HNWIs) in China has gone through the roof over the past ten years. This represents opportunities for firms that operate in the finance sector broadly, and specifically in wealth management. Below, we explore the state of the game in 2021, looking at the relationship between HNWIs and private finance, the makeup and interests of Chinese HNWIs, and the digital marketing solutions that stem from a contemporary understanding of the rapidly changing wealth and digital landscapes.
The Rise and Future of Fintech in China
China’s Fintech industry is continuing to develop as more and more companies are looking to expand into this constantly growing market. With services such as mobile banking, insurance, virtual data rooms, Fintech M&A and wealth management, Fintech is now an integrated part of the day-to-day operations of e-commerce in China.