According to Unesco, in 2019, there were 6 million international students globally. More than one in six of these students came from just one country: China. The country’s huge population, decades of rising economic prosperity, and the cultural importance with which education is endowed, make the ‘Middle Kingdom’ by far the largest market for overseas schools looking to attract international students.
According to UNESCO, China has more students studying abroad than the other top 7 countries combined. In recent years, the number of Chinese students looking to study abroad has grown rapidly.
If you are looking to promote overseas schools in China, it’s important to know how to connect with your target audience. Here, we examine the particular qualities Chinese people value in education, and the best digital marketing practices for generating student leads.