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China Digital Archives • Sekkei Studio BlogSekkei Studio Blog

China Digital Archive

The fashion industry in China is one of the most exciting possibilities for any foreign brands who want to expand their current reach. The industry is constantly evolving and growing, with Chinese consumers using clothing as an outlet of expression in an otherwise strict environment.

Such is the lucrative nature of the fashion industry; many foreign brands are trying to exploit this audience.

What Is Douyin? It Is Not TikTok

International audiences are often told that Douyin is TikTok, which they will no doubt be familiar with, given that it’s the most successful short video app in history. While TikTok was born out of Douyin, and while it shares many common features, the two should be thought of as distinct.

From a recent report released by the Chinese company YouWant (specialized in live commerce and Chinese social media data), Sekkei Studio has summed up 12 main insights on Live Commerce in 2022 China. Factors like products type, price, shoppers age, gender, Chinese calendar events and eCommerce features are influencing the Chinese Live Commerce trends in a unique way.

Last week, China just completed its mid-year e-commerce shopping festival known as “618”. 618 refers to June 18th, which was the anniversary of JD at first. It then became the second-largest e-commerce shopping festival in China, only behind Singles Day (November 11, aka: Double 11). Possibly, it is the second-largest shopping festival in the world.

The annual “618 Shopping Festival” has become a significant target of business for all e-commerce platforms as the most important consumer battleground in the first half of the year.

Since its early launch stages, we have received inquiries from oversea NFT projects willing to attract Chinese investors. The reason for that is, despite the local NFT ecosystem is still not finalized yet, the Chinese investors have been among the first to invest and explore NFT projects in foreign market place. In this article, we will provide an overview about what are NFTs, the Chinese NFTs market and how to market your oversea NFT in China.

Gaming Market China 2022

The Gaming market in China is full of surprises, opportunities, and challenges. As of 2021, it is the largest in the world, with 706 million gamers generating a whopping US$46.6bn. It is also, however, among the most regulated. There are occasional months-long holds on approving new game licenses, controls on the number of hours certain individuals may play, and strict content supervision.

NFTs in China are booming, and they’re booming fast. There lies, right now, a huge opportunity for international brands to get in on the ground floor. However, they must be aware that their usual approach towards NFT marketing and selling will almost definitely not be optimal in the Chinese market, because it holds significant differences to markets elsewhere.

NFTs have become a fixture in the global tech zeitgeist. In 2021, for the first time, the term ‘NFT’ surpassed ‘crypto’ in global search interest on Google. In China they are rising in prominence too, but, as with many things, this rise has distinctly Chinese characteristics. This article will give an overview of what NFTs are, how the Chinese government is supporting and regulating them domestically, and the key differences in approach between China and the rest of the world.