For a while, many search marketers were wary of investing in Baidu search. Ranking organically was seen as a difficult task, especially among the plethora of ads littering the SERPs. With new laws and regulations put in place last year, 2016 was seen as a “coming of age” for Baidu. So with that said, here’s why you should invest in Baidu for the remainder of this year and the future!
When it comes to working on SEO in China, it’s often an exercise in smoke and mirrors. There’s a lot of misinformation floating around which can make ranking within Baidu an even more daunting task than it already is. If you checked out our guide to getting started with Baidu SEO, you already have an idea of what the first steps are.
As you probably know, the majority of SEO campaigns tend to revolve around the Google algorithm. While most search engines follow in Google’s footsteps algorithm and update-wise, Baidu however, does not. With 80% of searches made in China being through Baidu, it’s not only a force to be reckoned with, ignoring it as a major player would be a huge mistake.
Greetings followers! We’ll be spending the next few weeks digging into Google Trends and Baidu Index to determine what popular topics people search for the most.
Inspired by the Olympic Games, we’ve decided to create our very own Google VS Baidu Search Engine awards in which we’ll take a closer look at the top 3 searches for a range of popular topics, including sports, movies and video games.
Top Search Engines in China – What Are The Most Used Search Engines In 2015?
Source: EnfoDesk – End 2014. – Top search engines in term of revenue.
Google China: 12.04%
Baidu百度, Inc. , pronounced “BY-doo” in English, was founded in 2000 – its CEO is Robin Li.
Baidu Zhanzhang is celebrating its 2 years of existence!
On September 18th 2013, Baidu announced a new update of Baidu Zhanzhang. It is dedicated to improving the user experience – while Baidu says it is to lead the generation of search engines to an interactive one.
On July 1st , Baidu announced a new notification for its Green Radish Algorithm Update (百度绿萝算法2.0更新公告). The coming update is dedicated to filtering out the websites that have promoted plenty of backlinks thought Press Release. – Not only PR, Q&A’s websites are also concerned (Baidu Zhidao for example).
I know some of you have built backlinks using these SEO techniques on Baidu.