Baidu SEO Archive

David Henriques

China’s internet population just passed a major milestone with 802 million people now actively using the internet and over 81.1 percent of the population are search engine users. Over 60% of Chinese consumers do extensive research before purchasing a product or service with the majority of the research being done on Baidu. As one of the most important digital marketing practices, search engine optimization is essential to a company’s success in China’s online marketplace.…

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baidu serps

We’ve spoken about what it takes to rank well in Baidu, how to optimize for mobile and how to get into content marketing in China, so this time around it’s time to breakdown the search engine results page. Most of us are well-versed in Google’s search results pages, but what about Baidu? Are there a lot of similarities?…

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baidu content marketing

Before you can expect any sort of traffic or sales online in China, you first need to impress the all-mighty gatekeeper of search engine visibility: Baidu. Just like the west, no holistic digital marketing strategy is complete without a proactive approach to SEO. In this context, proactive means having fresh, useful and consistent content across a variety of platforms; not just on your website.…

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baidu seo

For a while, many search marketers were wary of investing in Baidu search. Ranking organically was seen as a difficult task, especially among the plethora of ads littering the SERPs. With new laws and regulations put in place last year, 2016 was seen as a “coming of age” for Baidu. So with that said, here’s why you should invest in Baidu for the remainder of this year and the future!…

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Baidu SEO

As you probably know, the majority of SEO campaigns tend to revolve around the Google algorithm. While most search engines follow in Google’s footsteps algorithm and update-wise, Baidu however, does not. With 80% of searches made in China being through Baidu, it’s not only a force to be reckoned with, ignoring it as a major player would be a huge mistake.…

Anastasia Masalova
The Fathers of Baidu. The Story Behind the Curtains
Founded in 2000 by Robin Li and Eric Xu, in just 15 years Baidu has become one of the largest search engines in the world. But the road to success wasn’t as smooth as some might think. The company went through a myriad of ups and downs, facing significant challenges with its competitors. It was an arduous labor, the risk and determination made by thousands of people that put Baidu on the place it is now.
Stefan Kingham
Google VS Baidu Football Edition

Greetings followers! We’ll be spending the next few weeks digging into Google Trends and Baidu Index to determine what popular topics people search for the most.

Inspired by the Olympic Games, we’ve decided to create our very own Google VS Baidu Search Engine awards in which we’ll take a closer look at the top 3 searches for a range of popular topics, including sports, movies and video games.…