Baidu SEO Archive

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Baidu SEO

As you probably know, the majority of SEO campaigns tend to revolve around the Google algorithm. While most search engines follow in Google’s footsteps algorithm and update-wise, Baidu however, does not. With 80% of searches made in China being through Baidu, it’s not only a force to be reckoned with, ignoring it as a major player would be a huge mistake.…

Anastasia Masalova
The Fathers of Baidu. The Story Behind the Curtains
Founded in 2000 by Robin Li and Eric Xu, in just 15 years Baidu has become one of the largest search engines in the world. But the road to success wasn’t as smooth as some might think. The company went through a myriad of ups and downs, facing significant challenges with its competitors. It was an arduous labor, the risk and determination made by thousands of people that put Baidu on the place it is now.
Stefan Kingham
Google VS Baidu Football Edition

Greetings followers! We’ll be spending the next few weeks digging into Google Trends and Baidu Index to determine what popular topics people search for the most.

Inspired by the Olympic Games, we’ve decided to create our very own Google VS Baidu Search Engine awards in which we’ll take a closer look at the top 3 searches for a range of popular topics, including sports, movies and video games.…

Raphael
Online Search China - 2015 - Sekkei Studio

Top Search Engines in China – What Are The Most Used Search Engines In 2015?

Source: EnfoDesk – End 2014. – Top search engines in term of revenue.

China-Search-Market-2015Search Engines in China – end 2014

Baidu: 79.45%

Google China: 12.04%

Sougou: 5.53%

Other: 2.98%

 

Baidu百度, Inc. , pronounced “BY-doo” in English, was founded in 2000 – its CEO is Robin Li.…

David Henriques
Baidu SEO

On July 1st , Baidu announced a new notification for its Green Radish Algorithm Update (百度绿萝算法2.0更新公告). The coming update is dedicated to filtering out the websites that have promoted plenty of backlinks thought Press Release. – Not only PR, Q&A’s websites are also concerned (Baidu Zhidao for example).

I know some of you have built backlinks using these SEO techniques on Baidu.…

David Henriques
Baidu Brand Zone Promotion

It is always annoying when an other company’s ads is above yours – especially if your customer is searching for one of your product or service.

It’s based on this analysis that Baidu imagined Brand Zone(百度品牌专区). Basically it is a promise of being in the first position in the results page.

 

Basic functions of Baidu Brand ad

Generally, there is no picture on SERP – search engine result page.…

David Henriques
Baidu Zhanzhang

Baidu Webmaster(Baidu Zhanzhang) is a very useful tool that helps your website to be indexed by Baidu easily and fast. It also helps to optimize your website and create a better online experience for all users.

There are many different powerful tools you can use at Baidu Zhanzhang.

First of all, create an account, it’s quite easy, no need too much explanation for it, I’m pretty sure you will handle it.…