Baidu SEO Archive

David Henriques

From the world’s leading brands to small personalized websites, Search Engine Optimization (SEO) is an essential tool to drive traffic, obtain new customers and increase online rankings. These days, most businesses understand SEO marketing at the basic level and why it’s important.

However, when it comes to developing and executing a sound SEO strategy for the Chinese market, the rules and platforms to achieve your China SEO goals are quite different.…

David Henriques
Baidu SEO vs SEM

Baidu search optimization is an all-important marketing strategy for brands trying to attract customers, drive website traffic, and grow their business in the Chinese market. But search optimization can be a strenuous task to handle if you don’t know how to differentiate between Baidu SEM and Baidu SEO. To be truly successful with Baidu marketing, you’ll need to understand search optimization and know when to use SEM or SEO to have the most effective campaign.…

David Henriques
Chinese Search Engine

Search Engine Marketing aka SEM is widely applied as marketing method over Search Engine. It is one of the most effective ways to attract new customers in an increasingly competitive marketplace. With millions of brands out there all scrambling for the most effective marketing strategy, it’s never been more important to advertise efficiently online. Unlike the rest of the world where Google is the dominant force in search, the Chinese Search Engine market is constantly changing.…

David Henriques

China’s internet population just passed a major milestone with 802 million people now actively using the internet and over 81.1 percent of the population are search engine users. Over 60% of Chinese consumers do extensive research before purchasing a product or service with the majority of the research being done on Baidu. As one of the most important digital marketing practices, search engine optimization is essential to a company’s success in China’s online marketplace.…

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baidu serps

We’ve spoken about what it takes to rank well in Baidu, how to optimize for mobile and how to get into content marketing in China, so this time around it’s time to breakdown the search engine results page. Most of us are well-versed in Google’s search results pages, but what about Baidu? Are there a lot of similarities?…

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baidu content marketing

Before you can expect any sort of traffic or sales online in China, you first need to impress the all-mighty gatekeeper of search engine visibility: Baidu. Just like the west, no holistic digital marketing strategy is complete without a proactive approach to SEO. In this context, proactive means having fresh, useful and consistent content across a variety of platforms; not just on your website.…

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baidu seo

For a while, many search marketers were wary of investing in Baidu search. Ranking organically was seen as a difficult task, especially among the plethora of ads littering the SERPs. With new laws and regulations put in place last year, 2016 was seen as a “coming of age” for Baidu. So with that said, here’s why you should invest in Baidu for the remainder of this year and the future!…

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Baidu SEO

As you probably know, the majority of SEO campaigns tend to revolve around the Google algorithm. While most search engines follow in Google’s footsteps algorithm and update-wise, Baidu however, does not. With 80% of searches made in China being through Baidu, it’s not only a force to be reckoned with, ignoring it as a major player would be a huge mistake.…