Baidu SEO Archive

David Henriques

When it comes to ranking higher on Baidu or Google, your website security is something that can make a difference. If you and a competitor are competing to take the top spot on a search engine, having HTTPS instead of HTTP in your domain could be all it takes for you to rank higher. On top of that, easy accessibility on an insecure website is harmful for your brand’s image.…

David Henriques
Baidu SEO Algorithms Must Read 2020

oEvery webmaster is no stranger to the Baidu SEO algorithms, especially for those SEO practitioners that are targeting the Chinese market. Since 2013, Baidu has successively announced 13 algorithm changes. Throughout these 7 years, thanks to Baidu’s unremitting efforts, henceforth we are no longer seeing – keyword stuffing, buying and selling links, or various deceptive actions and cheating websites.…

David Henriques
Baidu Tieba

When you think about Chinese social media marketing, popular platforms such as WeChat, Weibo, and TikTok most likely come to mind. Due to the utter popularity surrounding these platforms, the marketing competition is high and brands are using the promotional features on these platforms to the fullest. Finding your niche through all the marketing campaigns from competitors can really put your marketing skills to the test.…

David Henriques
Baidu PPC

With Baidu being the most popular search engine in China, it’s an undeniable good place to start when it comes to reaching Chinese consumers. Brand positioning plays a fundamental role for facilitating this reach and brands need to utilize search in a way that ensures their advertising resonates with the right audience in the most compelling way.…

David Henriques
SEO Services for Small Business

You often see SEO or Search Engine Optimization mentioned by either famous brand or small businesses, that it helps ensuring your brand presence to your target audience and staying in front of competitors when searching on Search Engines. When more than 90% of internet users are using search engines to look for answers, seo services for small business can no longer be ignored.…

Tony DeGennaro
BAIDU SEO

China’s #1 Search Engine – Baidu

As you likely already know, China’s search engine market isn’t dominated by Google like in the rest of the world. Google left the Chinese market way back in 2010 after it suffered from a cybersecurity attack that had originated within China. In place of Google several domestic Chinese search engines have risen up to dominate the market, with the most successful being Baidu.…

David Henriques

From the world’s leading brands to small personalized websites, Search Engine Optimization (SEO) is an essential tool to drive traffic, obtain new customers and increase online rankings. These days, most businesses understand China SEO marketing at the basic level and why it’s important.

However, when it comes to developing and executing a sound SEO strategy for the Chinese market, the rules and platforms to achieve your China SEO goals are quite different.…

David Henriques
Baidu SEO vs SEM

Baidu search optimization is an all-important marketing strategy for brands trying to attract customers, drive website traffic, and grow their business in the Chinese market. But search optimization can be a strenuous task to handle if you don’t know how to differentiate between Baidu SEM and Baidu SEO. To be truly successful with Baidu marketing, you’ll need to understand search optimization and know when to use SEM or SEO to have the most effective campaign.…