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Advertising Archives • Sekkei Studio BlogSekkei Studio Blog

Advertising Archive

In Part 1 of our WeChat Advertising Guide 2022, we did a deep dive on what advertising looks like on WeChat, the features that are available for targeting an audience, and payment and bidding options. Here in Part 2, we are going to look at how to get set up an account and campaigns, as well as best practices, for all brands, no matter their size.

WeChat Advertising 2022

WeChat – the omnipresent super-app that is an inextricable part of life in China as public transport, healthcare systems and steamed rice. It is a social media behemoth, one that brands looking to advertise in China should be very familiar with. In this two-parts WeChat Advertising guide, we’re going to do a deep dive on:

  • What advertising looks like on WeChat
  • The available features for targeting an audience
  • Payment and bidding options
  • How to get set up
  • Best practices

 

Types of WeChat Ad

Moments ads

WeChat Moments are like the Facebook news feed, but boiled down to almost only the posts (AKA status updates) that WeChat friends make.

In Part 1 of our guide to Weibo advertising, we introduced the types of ads available to businesses, their advantages and disadvantages, and their unique features. In Part 2 of our guide, we are going to explore how to target an audience on Weibo, how to maximize effective reach, the bidding process, and the account registration process.

Baidu Advertising Best Practices

Baidu Advertising is a powerful tool in the Chinese marketing arsenal. When used effectively, it can elevate a product or brand to eye-watering levels of exposure. When used badly, it can lead to huge costs and very little impact. Below, we look at several key considerations any marketer must understand and employ if they wish for success.

Weibo, China’s second-largest social media platform (after WeChat), is essential territory for companies that wish to run effective advertising campaigns in China. Although Twitter-style micro-blogging is at its heart, the platform involves so much more than the oft-touted, erroneous analogy, ‘China’s Twitter’. In fact, Weibo has a wide range of features, from fully-integrated e-commerce to news feeds, from gaming to video feeds.

To operate a successful marketing campaign in China, you will need to adapt to the nuances of the marketplace. As part of your strategy, you should consider using Baidu Ads. While Baidu SEO is essential, Baidu advertising can also generate high-quality leads and promote brand awareness when implemented effectively.

In this article, we will run you through the steps on how to set up a Baidu Ads (SEM/PPC) campaign, explain what restrictions are in place, and highlight the ad display options that are available to you with Baidu.

WeChat in-feeds

In-Feed ads are one of the most popular ads types nowadays, and many companies have gradually shifted from search ads to in-feed ads. Because of this, in-feed advertisers need to stay ahead of the industry trend especially in the fierce competitive environment like China. They also need to understand potential competitors through a systematic competitor analysis, which involves industry market, product strategy, user audience, and ad placement strategy.

In this article, let’s look at how the companies Tapjoy, Applovin, Vungle, and Unity are doing wonders for Gaming. The mobile gaming industry has shot through the roof in the past few years, and that is no mere coincidence. The following segments will overview the key players that are forging the path of becoming the biggest entertainment industry in the world.