Baidu Zhanzhang

Baidu Zhanzhang Helps Your Website to Grow Fast

David Henriques

Baidu Web Master Tools: Baidu Zhanzhang

Baidu Zhanzhang is a very useful tool that helps your website to be indexed by Baidu easily and fast. It also helps to optimize your website and create a better online experience for all users.

There are many different powerful tools you can use at Baidu Zhanzhang.

First of all, create an account, it’s quite easy, no need too much explanation for it, I’m pretty sure you will handle it. But if you encounter problems do not hesitate to ask us.

Now your account is created, you will start by adding your website. You should be on this page:

 Click on the top blue button. A pop-up window will ask for the domain name:

Enter you domain name, and confirm (there is only one button to do it. Don’t worry…).

Baidu will check for the domain name validity, and will offer you 2 options:

Option 1: Upload a file onto your server (root domain). For that click on the yellow button to download the file, and put it on your server, with your Google WebMaster Tools / Bing Master Tool ones.

Option 2. Paste the code before the closing </head> of your homepage.

 

 

 

 

 

 

 

 

When one of these options is done, just click on the “submit” button.

Your website is now validated! You can start working on it, and, starting by submitting your sitemap. Let’s have a full review of the tools:

 

 

 

 

 

 

 

1)   Submit sitemap: Make it easy for Baidu Spider to index your website.

Like Google Websmater Tools, you can easily submit your sitemap(s). For that, on the top right select the website you want to update.

Then click on “死链工具”, you will see a big blue button on the top

 

 

 

Click on it, this page should appears:

 

 

 

 

 

 

 

In 1., it’s the crawling frequency. You can choose between hours (小时) and days (天). I suggest you to set 1 day.

In 2., paste your sitemap(s) full URL(s), including http://. You can add one sitemap per line in .xml or .txt format.

2)   Control Baidu Spider Index Frequency: You can see how much data have been indexed daily/ weekly/monthly by Baidu Spider.  From there and you can adjust the frequency in order not to put too much weight on your server.

3)   See all the pages that Baidu Spider has problems to index: broken links, 404, UA ban, IP ban…

 

 

 

 

 

 

4)   Robots.txt tool: It explains all the content can be accessed/ cannot be accessed in an easy language(automatically find and read Robots.txt) ; generate robot.txt

 

 

 

 

 

 

 

5)   Baidu Security:  It analysis your website, helps you to notice and protects your website from danger.

6)   Submit URL: Help Baidu to index your URL.

7)   On page Optimization: Baidu Zhanzhang analysis the webpage and gives suggestion in order to better optimizes the page.

8)   Submit broken links: increase the quality and speed of websites to be indexed by Baidu Spider.

 

 

 

 

 

 

What’s more? You can also get access to  “data area” to learn all the things you need to use Baidu Zhanzhang. Or you can go to Baidu Zhanzhang forum to submit your question and talk with other users.

Right now, in China, more than 30,000 websites have joined Baidu Zhanzhang, from small websites to big well-known websites like weibo, renren, kaixin, tudou, youku, 360buy…

Baidu Zhanzhang is an easy and simple way to optimize your website for Baidu search engine. Unfortunately Baidu Zhanzhang is only available in Chinese here: http://zhanzhang.baidu.com

 

 

David Henriques
David Henriques

Digital entrepreneur and co-founder of Sekkei Studio, a digital marketing agency in Shanghai, Paris and Hong Kong. More than 10 years of experience in helping the communication of foreign companies in China.

Baidu PPC
Sekkei Studio wish you a Merry Xmas 2013

4 Comments

  1. Thank you for this useful info. I also heard that you can check your competitors back links using this tool. Is this possible?

  2. Simply want to say your article is as surprising.
    The clearness in your post is simply great and i can assume you are an expert on this subject.
    Fine with your permission let me to grab your RSS feed to keep updated with forthcoming post.
    Thanks a million and please continue the rewarding work.

  3. I personally use Google (XML) Sitemaps Generator for WordPress.It also have good ftuaeres but I will love to use All in One SEO’s Sitemap generator because in that case I will have lesser no of plugins in my system

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