Baidu PPC

Baidu PPC & Baidu Display Ads Enlarge your Online Business in China

Baidu PPC

Baidu PPC is the most powerful online marketing tool in terms of getting business fast in a short period. If you have the right campaign and well-planed marketing analysis and strategy for Baidu PPC, it can help your business grow in a way you can’t imagine.

Baidu PPC

Baidu PPC is very similar to Google AdWords. You pay only when people clicks on the Ads, and those people who can be your potential clients. It is free of charge to display Ads online. On a daily basis, hundreds of million searches will be operated on Baidu from over 138 countries, only in China 80 % of Chinese people are using Baidu.

Unlike Google, Baidu offers more areas to display your Ads in terms of PPC (First 3-10 lines +right side bar +bottom area on first page), which means more chance to be seen for Baidu users.

Like Google. Baidu use a biding system, with a minimum of RMB1. You can define your daily max budget, for each campaign, and for each ads, the max PPC, etc.

Baidu will offer you the possibility to refine your campaigns, by targeting specific cities in China Mainland, bur also Hong Kong, Macao and Taiwan. Finally, you will be able to define when your ads are displayed.

Baidu PPC is available only in Chinese at this address: Baidu PPC.

Baidu Display Ads

Recently, Baidu has diversified its offer by adding Baidu Display Ads. Similar to Google Display, Baidu Display is your second chance to get your clients back. Different from Baidu PPC, it uses CPM to charge the Ads. Below it shows how it is working.

1. When a Baidu user search for a keyword on the famous search engine, even is he do not clicks on your Ads, Baidu will track this display.

2. The Ads drive the user to your website, but the user did not purchase anything and left the website

3. Next time this visitor visits an other website, affiliate to Baidu Display program, your Ads will be displayed somewhere in it. What give the user an other chance to notice your Ads.

Baidu Display Ads has more than 600,000 websites you can choose from to display your Ads. You can choose the display website category, display time, and daily budget. The cost of Baidu display Ads is very small compared to Baidu PPC.

Baidu Display Ads


This is a short overview to let you know about Baidu possibilities in terms of web marketing, we will soon write a tutorial to let you create your first Baidu PPC campaign. Waiting for it, do not hesitate to contact Alex, our Baidu web marketing expert.


David Henriques

Digital entrepreneur and co-founder of Sekkei Studio, a digital marketing agency in Shanghai, Paris and Hong Kong. More than 10 years of experience in helping the communication of foreign companies in China.

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