Every webmaster and online marketers have waited for an official release date of Google Penguin 3.0, the new Google algorithm aiming to penalize those who don’t follow the rules of search engine optimisation. At Sekkei Studio, developers and marketers use to work closely together to provide a perfect user-experience for worldwide clients. Of course, we did not miss anything of Google Penguin 3.0 update. You have a website and still want to appear on Google first page ? Read these few lines, especially if your digital strategy is mainly based on linking.
It’s not the first time Google overturns the rules of search engine optimisation. You probably remember how scared you were when you first heard of Google Panda.
What was Google Panda?
Google Panda was released at the beginning of 2011 and every digital marketer remember it. The goal of this major update was to downgrade websites that used to provide visitors with poor user-experience. At that time Google wanted to focus on quality content, displaying higher quality websites at the trio of Google’s search results. Contrary to Google Penguin, Panda was exclusively focusing on spamdexing as well as link bombing, two ways of deliberated manipulation of search engine indexes.
In the past, Google Panda used to downgrade websites that were involved in keyword stuffing, hidden or invisible texts, meta-tag stuffing but also those who used doorway pages, and websites including pages that did not provide anything related to what was written in the page title.
What about Google Penguin 3.0?
Google bombing is the core target of that update. Google targets those who use links abusively, in order to make a webpage ranking highly, displaying unrelated or off-topic search terms.
How to avoid to get your website penalised by Google Penguin 3.0?
The first thing you should do is to pay attention to linking domain relevancy. For example, if your website sells sport articles, try not to be massively linked on pages leading to financial services. There is no particular reason to worry; Google can help you solving the issue.
In 2012, Google actually started to provide a brand-new feature allowing users to disavow links.
Modify your On-Page SEO.
You should better focus on the quality of the content displayed rather than keyword stuffing (which was an efficient action 10 years ago). In other words, don’t abuse of long writing, sub-headers and embedded videos.
Focus on your branding
Update regularly your Facebook and Twitter, without forgetting LinkedIn. Become a Google verified author.
How about Baidu?
Traditionally Baidu was known as being a search engine giving more importance to quantity than quality. Things changed since the release of Money Plan, focusing especially on downgrading websites using massive backlinks.
If you are a fan of massive net-linking platforms, we hope these advices have been useful. Anyway, if you really think you will get penalised for what you did on your website in the past, Sekkei Studio can help you.
Have you been downgraded recently? Our team of SEO experts can help you to get back to Google’s first page.