Go Player, the new energy drink, arrived in Shanghai.

The energy drink containing  “well balanced flavour with four types of energy sources and refreshing carbonation” chose Sekkei Studio to design and create their WeChat app.

On the official account we developed for them, which is connected to their website, the user has 3 choices:

• Type 1 to register. The app is able to detect whether the person logged in is a VIP member or not. If it is not the case, the app proposes the user to register and redirects him to the registration form.
  If the user is already registered, he has the possibility to view his VIP card.

• Type 2 to see where the next Go Player party will take place. VIP users can see the secret locations of the Go Player events.

• Type 3 to learn more about Go Player

The WeChat app was a complete success since Go Player hit the number of 500 new registrations they expected within the allotted time.

In recent years, Sekkei Studio has become an expert in the development of WeChat apps as more and more of our customers want to be present on the platform. Indeed, WeChat keeps growing at a very fast pace and reached 355 million monthly active users in Q4 2013 (+30.6% compared to Q3 2013). WeChat is also growing abroad since it gained more than 100 million users outside China.
It is now indispensable to include WeChat in your marketing strategy if you want to remain competitive and attract new customers.

Sekkei Studio has the knowledge and experience to help you do it. Do not hesitate to contact us if you want more information.