Fortune Cookie’s new website is online
Fortune Cookie’s responsive website has been designed, developed and optimised for search engines by Sekkei Studio.
The first and only American Chinese food restaurant in Shanghai already called upon us to create their first monopage website. They liked it so much that they gave us a free hand to design the new one. In their new website, they wanted to emphasize on their identity through a retro American style, kitsch and modern at the same time while focusing on the quality of the food through high quality images.
Fortune Cookie’s homepage
For the Homepage’s design, we recreated a grid similar to the boards we can find in many restaurants where notes, post it and polaroids are pined on it. We kept this structure consistent throughout the whole website. We wanted something creative while keeping in mind that it had to be adapted to a website.
Full artistic process
Our Art Director lead the artistic direction during the whole design process. He worked together with a professional photograph during the photo shooting session organized at the restaurant. From these photographs, he developed animated GIF and pictures reflecting the restaurant’s atmosphere. The result is both creative and custom-made.