Unless your SEO manager has been buried in a cave since last year, you must already know about the famous Google Panda update. But what is Panda exactly?
Yeah, it’s an animal… a lazy one… but in Google terms, Panda is more a quality filter on search results, than a bear fond of bamboo. Indeed, Google decided to remove non-relevant content / website from his database. To reach this goal, Panda filter was release last year, and don’t stop being update.
SingleGrain got the brilliant idea to summarize Panda impact through a graphic. Here are the main ideas (this is criteria assumed that Panda could sanction):
- Low amount of original content on your site
- Low quality inbound links
- Low Time on site / time on page
- Duplicate Content
- High Bounce rate
- Too much advertising on a same page
- Unnatural redaction