Every webmaster is no stranger to the Baidu algorithms, especially for those SEO practitioners that are targeting the Chinese market. Since 2013, Baidu has successively announced 13 algorithm changes. Throughout these 7 years, thanks to Baidu’s unremitting efforts, we are no longer seeing – keyword stuffing, buying and selling links, or various deceptive actions and cheating websites.…
In the age of personalization, businesses must always make sure to tailor their messages to suit different personas and targeted consumers. For B2B businesses in the China market, the spread of digital channels and devices can make it difficult for B2B marketers to accurately target users with the right messages.
However, through using a variety of marketing strategies and automation tools, B2B marketers can automate anything between segmented email delivery and managing omni-channel marketing campaigns.…
Successfully growing your business requires tools capable of taking your business to the next level. This includes analytics tools that ensure your key marketing strategies are backed by reliable and up-to-date data on consumers, SEO management tools easily accessible by potential consumers, and competitive intelligence to keep you ahead of the game.
Why use SEO and competitive intelligence tools?
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Making informed strategic business and marketing decisions require the right tools. Luckily, with the data technology readily available, key decisions can be made confidently and generate an impact for long term success.
According to Deloitte research conducted on executives in the US, UK, and Asia, 59% of respondents say they use analytics in some capacity, and 49% say that analytics help them to make better decisions, revealing the importance of tapping into consumer data.…
If you want to grow your business, it’s important to make the shift to include video marketing into your overall marketing strategy. Brands should not overlook the usefulness of branded online video for their audience. Similar to how YouTube experiences huge popularity in the West, China’s video platforms such as Youku and iQiyi are successful with the local Chinese audience.…
Increasing your business’ website ranking on Google requires dedication and a well-planned approach. There are a number of components involved in making sure your website ranks well on Google’s search engine; one of those components is link building. Link building refers to the process of getting other websites to link back to yours. The more backlinks to your website, the more reliable it will appear and the more authority it will have —– which ultimately determines how well your website will rank on search engines like Google.…
In this article, we take a look at how the companies Tapjoy, Applovin, Vungle, and Unity are doing wonders for Gaming. The mobile gaming industry has shot through the roof in the past few years, and that is no mere coincidence. The following segments will overview the key players that are forging the path of becoming the biggest entertainment industry in the world.…
Short video platforms are incredibly popular because they have a high rate of user stickiness and are an easy to use way to connect with a large, targeted audience. Douyin and Kuaishou are two of the most used short-video platforms in China that are prefect for young, tech savvy consumers who take their phones with them everywhere.…