To operate a successful marketing campaign in China, you will need to adapt to the nuances of the marketplace. As part of your strategy, you should consider using Baidu PPC advertising. While Baidu SEO is essential, Baidu PPC can also generate high-quality leads and promote brand awareness when implemented effectively.

In this article, we will run you through the steps on how to set up a Baidu PPC campaign, explain what restrictions are in place, and highlight the ad display options that are available to you with Baidu.…

According to UNESCO, China has more students studying abroad than the other top 7 countries combined. In recent years, the number of Chinese students looking to study abroad has grown rapidly.

If you are looking to promote a foreign school in China, it’s important to know how to connect with your target audience. Here, we examine the particular qualities Chinese people value in education, and the best digital marketing practices for generating student leads.…

When adapting your business for China’s online ecosystem, one of the very first things you will need to do is localize your website. Many user interface (UI) and user experience (UX) preferences and SEO strategies that work well in other countries, might not be appropriate for Chinese audiences.

There are numerous cultural and technical differences that you will need to consider when tailoring your site for China.…

Tmall vs Tmall Global

In the era of digitalization, China’s e-commerce market has continued to grow and adapt to meet the ever-changing demands of Chinese consumers and merchants. These developments have brought about the emergence of multiple e-commerce platforms and has led to the market dominance of Chinese online retail. In this highly competitive market, the leading platforms are JD.com,…

China’s social media ecosystem is super-vibrant with new trends emerging every year (or several times in a single year). From the rise of short-video and live-streaming platforms such as Douyin and Kuaishou to the creation of new features such as WeChat Video Channels, your company will need to keep up to date with the latest market changes and demands to adopt the best marketing strategy and achieve the best possible ROI and ROAS in China.…

Wine and Spirits China

China’s rapidly developing alcohol and wine market continues to provide exciting opportunities for beers, wines and spirits professionals who are looking for sustainable ways to export their brand to the middle kingdom.

With the Chinese wine market expected to reach a revenue of US$25.929 million in 2021 and a year-on-year CAGR growth of 5.34% between 2021 to 2025, the wine industry in China shows no signs of slowing down.…

F&B China

China’s F&B import market continues to provide exciting opportunities for foreign brands and export professionals as the Chinese consumer preferences for healthy and imported foods gives rise to new developments in China’s e-commerce sector.

As the online market for live seafood, fresh meat, and seasonal fruits and vegetables expands, F&B brands will need to adapt their digital marketing strategies if they want to create meaningful customer relations.…

Fintech China 2021

The Rise and Future of Fintech in China

China’s Fintech industry is continuing to develop as more and more companies are looking to expand into this constantly growing market. With services such as mobile banking, insurance, virtual data rooms, Fintech M&A and wealth management, Fintech is now an integrated part of the day-to-day operations of e-commerce in China.…