What Is Douyin? It Is Not TikTok

International audiences are often told that Douyin is TikTok, which they will no doubt be familiar with, given that it’s the most successful short video app in history. While TikTok was born out of Douyin, and while it shares many common features, the two should be thought of as distinct.

From a recent report released by the Chinese company YouWant (specialized in live commerce and Chinese social media data), Sekkei Studio has summed up 12 main insights on Live Commerce in 2022 China. Factors like products type, price, shoppers age, gender, Chinese calendar events and eCommerce features are influencing the Chinese Live Commerce trends in a unique way.

Baidu, in China, is the mother of all search engines. Despite plucky newcomer rivals like Sogou, Baidu still commands a 70-80% share of the online search market. As of 2021, it is the 7th most visited website in the entire world, despite around 90% of its visitors being from only one country. This should give an idea of not only the scale, but also the importance of Baidu for any brands looking to do business in China.

China's Cosmetics Market

China is the world’s second largest cosmetics consuming market. The marketing channels are booming in China, making it easier for foreign brands to enter the market. Moreover, the local consumer interest in overseas cosmetic products remains high. In this article, we will provide an overview of the China’s cosmetics market and how to market cosmetic brands using the right China digital marketing practices for 2022.

Last week, China just completed its mid-year e-commerce shopping festival known as “618”. 618 refers to June 18th, which was the anniversary of JD at first. It then became the second-largest e-commerce shopping festival in China, only behind Singles Day (November 11, aka: Double 11). Possibly, it is the second-largest shopping festival in the world.

The annual “618 Shopping Festival” has become a significant target of business for all e-commerce platforms as the most important consumer battleground in the first half of the year.

Since its early launch stages, we have received inquiries from oversea NFT projects willing to attract Chinese investors. The reason for that is, despite the local NFT ecosystem is still not finalized yet, the Chinese investors have been among the first to invest and explore NFT projects in foreign market place. In this article, we will provide an overview about what are NFTs, the Chinese NFTs market and how to market your oversea NFT in China.

Web Development for China

One might think that building a website for a Chinese audience would be easy. Simply take the content from the original website, translate it, create a subdomain for Chinese users, and job done, right? Wrong. The way that people interact with the web varies around the world. Netizens in China have a fairly distinct set of expectations about how a website should look, feel, and navigate.

Promoting overseas schools to Chinese students

According to Unesco, in 2019, there were 6 million international students globally. More than one in six of these students came from just one country: China. The country’s huge population, decades of rising economic prosperity, and the cultural importance with which education is endowed, make the ‘Middle Kingdom’ by far the largest market for overseas schools looking to attract international students.