There is no denying that social media is one of the best methods for engaging consumers and raising brand awareness in China, as the country has a remarkable high mobile device penetration rate. Consumers in China who once compared products and prices by shopping in malls are now utilizing short videos to make purchase decisions.
Short videos have seen exponential growth in China and are gradually becoming one of the major ways that Chinese consumers are recording and sharing information.…
WeChat Marketing is a critical marketing tool for any brand in China and has developed into an industry in its own right. One of the most striking features of WeChat is how dynamic and engaging it can be for branding especially with the addition of its search function.
For brands entering the Chinese market, effective SEO on this platform can be a key element for generating a buzz for your brand, increasing traffic to your website and attracting new customers.…
Brands in China are going beyond their regular online marketing efforts by implementing creative and innovative online to offline (O2O) strategies to capitalize on the Chinese consumer’s mobile-first approach to shopping. The Chinese O2O market is more than US $150 billion in size with just 4% internet penetration. According to iResearch, the value of China’s O2O ecommerce sales has grown from US $335 million in 2015 to US $626 million in 2018.…
If you’re wondering what shopping will look like 10 years from now, then look to China for the answer. With approximately US $630 billion in sales in 2015, China has the world’s largest and fastest growing online retail market. Research shows that a large number of Chinese consumers use their mobile devices to access the internet and make online purchases.…
Since its official launch in 2011, WeChat has become one of the most indispensable social media platforms in China and most businesses with their eyes on the Chinese market will have heard of WeChat by now. WeChat marketing offers a dynamic way to connect with customers, bring brand awareness and collect consumer feedback. For Chinese consumers, it’s become something of an essential service, which means your brand really needs an effective strategy for the platform if you’re looking to succeed in China.…
China has a multifaceted digital economy that everyone seems to want a chunk of. With over 1.4 billion people and China’s surging strength in digital innovation, there’s a good chance that your target market is here. But, entering the market alone doesn’t make it just start showering money for your business. For your business to get a hold of the market share, you need to at least come in prepared with a well thought out, content marketing strategy.…
If you’ve taken part in a digital marketing event in China, you’ll know by now that the digital landscape is extensive and ever-changing. Even in a digital landscape where everything changes at the blink of an eye, the explosive growth of ByteDance’s Douyin app—or Tik Tok to give it its official English name, is astonishing to say the least.…
China is already more digitized than many spectators realize with one of the most active digital-investment and start-up ecosystems in the world. “Ecosystem” is a word that gets thrown around a lot in the tech industry, but this buzzword actually deserves a lot of attention. The digital tech rise in China has appeared to grow from overnight but far from inexplicable.…
Across mobile and PC games, China is the largest and most lucrative gaming market on the planet, with an annual value of $29 billion. In 2016, mobile gaming alone accounted for 53% of total gaming revenue – reaching $14.6 billion. China is a mobile-first country with cheap, high performing mobile phones, which creates endless opportunities in the gaming market.…
WeChat, the ever-present social networking app, with over 1 billion users, has brands scrambling to set up shop and optimize new ways of engaging with their audience through this all-encompassing platform. WeChat continues to seek opportunities to evolve and finally outdid itself by venturing into e-commerce and even live-streaming. And it makes a great deal of sense as to why WeChat Mini Program has gained a lot of traction.…
