In the race to go digital – while pursuing likes, shares, followers, clicks and reposts – it’s vital for brands to make sure that they have a diversified Key Opinion Leader (KOL) campaign strategy. The concept behind the influencer industry is far from new with celebrities providing an extra shove to a brand’s reputation. Brands expect to see results when they partner with KOLs, which is why it can feel defeating when expensive campaigns result in low sales generation.…
The New Year is upon us and moving forward at full speed. If you’ve got plans to increase sales in China through website traffic, then a better understanding of the world’s second largest search engine should be on the top of your priority list.
If you’re not already familiar with Baidu, now’s the time to get better acquainted.…
Digital marketing on WeChat, simply put, cannot be ignored. In the mobile-first world of China, WeChat has built a ‘mobile lifestyle’ touching various aspects of users’ lives, with 60% of users opening the app more than 10 times per day and 40% seeking out information through official accounts and groups. WeChat continues to expand its ecosystem and has made significant milestones with the launch of WeChat Work and Mini Programs.…
Whether it’s Facebook and Twitter in the West or the unparalleled growth of WeChat and the Little Red Book (RED) in the East, social platforms have essentially become a catalyst to grow and develop a brand’s online presence from internally. The lines between social media marketing and search engine marketing have become increasingly blurred with many marketers and business owners looking for ways to optimize the two channels for traffic and conversions.…
Consumers expect to be able to move seamlessly between channels of communication and for businesses to respond promptly and personally. Cohesive communication is at the core of a well-run business and Social CRMs can play a significant role in making customer interaction a more streamlined process. With a social solution, everyone in your organization can be on the same page with technology and have access to an extensive database of customer purchasing habits.…
Growth and adaptation have become the defining characteristics in the digital world and mobile technology exists at the intersection of communication and convenience. By leveraging the right mobile platform, organizations can easily share important information and connect employees with customers through a seamless interaction. There are now tools that automate procedures and tasks, which simplify and increase productivity and Tencent is continually spearheading the process.…
Just like that, another year is almost over. Digital marketing in China is flourishing and it’s been an exciting journey making sense of all that has changed over the past 12 months. With its sophisticated shoppers, the rapid rate of innovation and integration of social media, China’s online ecosystem offers a glance into the future of all things digital.…
There’s nothing new about curating the news and aggregating content, but it goes without saying that content discovery has drastically changed in the past decade. Now consumers expect a frictionless delivery and readily-available news content in return for their interest, and China’s most addictive news app, Toutiao, has gone far beyond that concept. Toutiao may not be a name familiar in the West, but it’s quickly grown into one of China’s most important platforms.…
Web traffic is not, as many brands often assume, a simple vanity metric. Rather, it’s understanding how to convert those numbers into conversions. Learning how to effectively drive traffic to connect with Chinese consumers can boost your sales exponentially. With China’s internet population now exceeding 800 million and over 60% of online shoppers researching products online before making a purchase, search engine marketing is one of the most important marketing channels to gain brand awareness in China.…
China’s frequently growing middle class and younger generation are continually contributing to the rapid growth of the luxury goods market. Just as e-commerce is becoming more social — social media is becoming more sales centric and word-of-mouth is one of the most convincing approaches for this phenomenon called social shopping. Social shopping has gone from being a nice thought up idea to a vital asset in any company’s toolkit when expanding to China, but if any one type of platform is best suited to ride the wave then it’s the Little Red Book (RED), locally known as Xiao Hong Shu. …
