Fintech China 2021

The Rise and Future of Fintech in China

China’s Fintech industry is continuing to develop as more and more companies are looking to expand into this constantly growing market. With services such as mobile banking, insurance, virtual data rooms, Fintech M&A and wealth management, Fintech is now an integrated part of the day-to-day operations of e-commerce in China.…

WeChat CRM

WeChat has become the center for social media branding in China, with the majority of users now following from around 10 to 20 Official Accounts and 26.7% of users following more than 20 OAs, this is according to the WeChat official report from QuestMobile.

However, as competition for user attention increases on WeChat, brands are concerned on how to better engage and fully use the potential of their WeChat Audience.…

How to Setup a Douyin Store and Sell your Products

With over 2 billion downloads and an active user base of over 800 million, Douyin has paved its way as the next generation of social media. If Douyin didn’t already have enough shine in the spotlight, the COVID-19 pandemic along with home quarantining has taken the platform and entertainment to new levels. With its wide range of features and versatility, Douyin has become the go-to app for businesses looking to make a name in the Chinese market.…

When it comes to ranking higher on Baidu or Google, your website security is something that can make a difference. If you and a competitor are competing to take the top spot on a search engine, having HTTPS instead of HTTP in your domain could be all it takes for you to rank higher. On top of that, easy accessibility on an insecure website is harmful for your brand’s image.…

WeChat in-feeds

In-Feed ads are one of the most popular ads types nowadays, and many companies have gradually shifted from search ads to in-feed ads. Because of this, in-feed advertisers need to stay ahead of the industry trend especially in the fierce competitive environment like China. They also need to understand potential competitors through a systematic competitor analysis, which involves industry market, product strategy, user audience, and ad placement strategy.…

Baidu SEO Algorithms Must Read 2020

oEvery webmaster is no stranger to the Baidu SEO algorithms, especially for those SEO practitioners that are targeting the Chinese market. Since 2013, Baidu has successively announced 13 algorithm changes. Throughout these 7 years, thanks to Baidu’s unremitting efforts, henceforth we are no longer seeing – keyword stuffing, buying and selling links, or various deceptive actions and cheating websites.…

Why B2B Businesses Should Leverage the Power of Marketing Automation

In the age of personalization, businesses must always make sure to tailor their messages to suit different personas and targeted consumers. For B2B businesses in the China market, the spread of digital channels and devices can make it difficult for B2B marketers to accurately target users with the right messages.

However, through using a variety of marketing strategies and automation tools, B2B marketers can automate anything between segmented email delivery and managing omni-channel marketing campaigns.…

Leading Tools for SEO and Competitive Intelligence

Successfully growing your business requires tools capable of taking your business to the next level. This includes analytics tools that ensure your key marketing strategies are backed by reliable and up-to-date data on consumers, SEO management tools easily accessible by potential consumers, and competitive intelligence to keep you ahead of the game.

 

Why use SEO and competitive intelligence tools?