In China’s digital world, more often than not, users are conducting extensive searches on their phones, not from desktops. By the end of 2018, the number of smartphone connections surpassed 1 billion, securing China’s position as the largest mobile market globally. With more customers using mobile devices and channels than ever before, brands and businesses across industries are looking to execute mobile optimization strategies that satisfy the purchasing demands of Chinese consumers.…
Gone are the days of manual ad purchases requiring human negotiations and pre-set prices. Over the last few years, programmatic marketing has started to become the preferred method for digital ad purchases, and this trend is only going to continue to rise. China’s programmatic advertising market has recently started to gain traction, but the market is growing at an accelerated pace especially with the country’s huge investment into consumerism.…
When it comes to brand exposure you have quite a few options that you can pursue; there is social search optimization, social media marketing, Baidu Ads, along with many other forms of marketing. You may have come across the term affiliate marketing, or performance-based marketing while searching for avenues to improve your Chinese marketing strategy.…
While most new businesses and professionals are flocking to Weibo or TikTok attempting to create visually appealing content to gain popularity, there are a few newcomers who are taking advantage of the underrated Chinese Q&A platform known as Zhihu. Unlike other social networking sites, Zhihu does not like to promote snippets of your personal life, rather it is a space for users to answers questions that other users have posted on the platform.…
Sekkei Studio is a Full-Service Digital Agency based in Shanghai, Paris and Hong Kong. Our team of experts is here for you, to meet all your marketing, design and development needs.
If you are looking for Hong Kong SEO services either on Google or any Chinese platforms, our staff and expertise can help you maximize your online activities.…
Brands rely on Baidu native advertising more and more because it creates a level of trust and drives engagement in a way that blends in with the user experience.
Baidu still maintains the largest market share when it comes to search and native ads follow the form and function of Baidu at the core.
When it comes to this type of advertising, Baidu in-feed ads are one of the most effective forms of native ads to reach your audience in China.…
From the world’s leading brands to small personalized websites, Search Engine Optimization (SEO) is an essential tool to drive traffic, obtain new customers and increase online rankings. These days, most businesses understand SEO marketing at the basic level and why it’s important.
However, when it comes to developing and executing a sound SEO strategy for the Chinese market, the rules and platforms to achieve your China SEO goals are quite different.…
When it comes to native advertising, timelines are carefully curated, news channels are simply structured, and social media platforms are perfectly personalized, delivering ads in just the right place to build genuine exposure. Chinese consumers tend to be enticed by products and services that provide a certain level of authenticity, creating a strong sense of loyalty to brands that they consider authentic.…
Whether it’s WeChat advertising, Weibo marketing, or Baidu PPC campaigning, any business that creates an advertisement wants to know how it’s received by prospective customers. As advertising becomes more apparent, businesses are looking past branding to build marketing strategies with measureable results. Performance marketing campaigns give marketers the capacity to measure any and everything from brand exposure to conversion rates.…
As with all marketing, social media trends can change drastically from year to year and this is especially true when it comes to social media platforms in China. As social platforms continue to develop their own niche, brands need to stay up-to-date on the latest platforms to market their business. Whether you are an experienced marketer or a marketer looking to venture into Chinese social media marketing, it’s helpful to know the most popular social media platforms around.…