China has a multifaceted digital economy that everyone seems to want a chunk of. With over 1.4 billion people and China’s surging strength in digital innovation, there’s a good chance that your target market is here. But, entering the market alone doesn’t make it just start showering money for your business. For your business to get a hold of the market share, you need to at least come in prepared with a well thought out, content marketing strategy.…
If you’ve taken part in a digital marketing event in China, you’ll know by now that the digital landscape is extensive and ever-changing. Even in a digital landscape where everything changes at the blink of an eye, the explosive growth of ByteDance’s Douyin app—or Tik Tok to give it its official English name, is astonishing to say the least.…
China is already more digitized than many spectators realize with one of the most active digital-investment and start-up ecosystems in the world. “Ecosystem” is a word that gets thrown around a lot in the tech industry, but this buzzword actually deserves a lot of attention. The digital tech rise in China has appeared to grow from overnight but far from inexplicable.…
Across mobile and PC games, China is the largest and most lucrative gaming market on the planet, with an annual value of $29 billion. In 2016, mobile gaming alone accounted for 53% of total gaming revenue – reaching $14.6 billion. China is a mobile-first country with cheap, high performing mobile phones, which creates endless opportunities in the gaming market.…
WeChat, the ever-present social networking app, with over 1 billion users, has brands scrambling to set up shop and optimize new ways of engaging with their audience through this all-encompassing platform. WeChat continues to seek opportunities to evolve and finally outdid itself by venturing into e-commerce and even live-streaming. And it makes a great deal of sense as to why WeChat Mini Program has gained a lot of traction.…
In the age of the internet, everyone has something to say. Everyone has a story.
Not only has the internet and its countless platforms given a voice to anyone willing to speak up, it’s also created new lanes in which brands can reach potential customers. If used correctly, these lanes can bring brands closer to their targeted audience through storytelling and conversations.…
When I first moved to China nearly 4 years ago, I paid for most things using cash. Coming from the US where most of my purchases were made with a debit card, this was a real adjustment for me.
The term “cash is king” couldn’t have been more real when I arrived in China. Transactions were untraceable exchanges and the majority of my friends, both locals and expats, had a few stacks at home just for a rainy day (and still do).…
We’ve spoken about what it takes to rank well in Baidu, how to optimize for mobile and how to get into content marketing in China, so this time around it’s time to breakdown the search engine results page. Most of us are well-versed in Google’s search results pages, but what about Baidu? Are there a lot of similarities?…
Before you can expect any sort of traffic or sales online in China, you first need to impress the all-mighty gatekeeper of search engine visibility: Baidu. Just like the west, no holistic digital marketing strategy is complete without a proactive approach to SEO. In this context, proactive means having fresh, useful and consistent content across a variety of platforms; not just on your website.…
For a while, many search marketers were wary of investing in Baidu search. Ranking organically was seen as a difficult task, especially among the plethora of ads littering the SERPs. With new laws and regulations put in place last year, 2016 was seen as a “coming of age” for Baidu. So with that said, here’s why you should invest in Baidu for the remainder of this year and the future!…
