David Henriques

Making informed strategic business and marketing decisions require the right tools. Luckily, with the data technology readily available, key decisions can be made confidently and generate an impact for long term success.

According to Deloitte research conducted on executives in the US, UK, and Asia, 59% of respondents say they use analytics in some capacity, and 49% say that analytics help them to make better decisions, revealing the importance of tapping into consumer data.…

David Henriques

If you want to grow your business, it’s important to make the shift to include video marketing into your overall marketing strategy. Brands should not overlook the usefulness of branded online video for their audience. Similar to how YouTube experiences huge popularity in the West, China’s video platforms such as Youku and iQiyi are successful with the local Chinese audience.…

David Henriques

Increasing your business’ website ranking on Google requires dedication and a well-planned approach. There are a number of components involved in making sure your website ranks well on Google’s search engine; one of those components is link building. Link building refers to the process of getting other websites to link back to yours. The more backlinks to your website, the more reliable it will appear and the more authority it will have —– which ultimately determines how well your website will rank on search engines like Google.…

Thomas Glare

In this article, we take a look at how the companies Tapjoy, Applovin, Vungle, and Unity are doing wonders for Gaming. The mobile gaming industry has shot through the roof in the past few years, and that is no mere coincidence. The following segments will overview the key players that are forging the path of becoming the biggest entertainment industry in the world.…

David Henriques

Short video platforms are incredibly popular because they have a high rate of user stickiness and are an easy to use way to connect with a large, targeted audience. Douyin and Kuaishou are two of the most used short-video platforms in China that are prefect for young, tech savvy consumers who take their phones with them everywhere.…

David Henriques
Top 10 ASO tips for Localization in China

Mobile apps are, and have always been at the center of consumer behavior in China. China’s app economy surpasses most other markets in consumer spending, the number of apps used, and the overall time spent in apps. Nevertheless, getting your app discovered and downloaded can be quite a challenge considering how fragmented the Chinese app market is with more than 400 third-party app stores available to consumers.…

David Henriques
Why your Business needs a Content Management System

Content has become one of the most used methods brands interact with their customers and a well-designed, easy to use website is key for any business to be successful. Websites tend to flourish on the quality of their content, but more than often too many resources go to the creation of content over anything else.

While that’s undeniably important, there’s little thought put into how brands should curate the content they have on their webpage, to ensure the content remains up to date.…

David Henriques
How Chinese Work from Home During COVID-19

The past few months have definitely been a challenge around the world, as health experts attempt to get ahead of the coronavirus. As the pandemic continues to spread and people take to their homes, businesses are being forced to adapt and make drastic changes to stay afloat.

During this time, virtual office and automation tools can help businesses stay productive without employees having to overwork from not being in the office.…