You often see SEO or Search Engine Optimization mentioned by either famous brand or small businesses, that it helps ensuring your brand presence to your target audience and staying in front of competitors when searching on Search Engines. When more than 90% of internet users are using search engines to look for answers, seo services for small business can no longer be ignored.…
Along with the rise in disposable income and lasting perception that foreign brands have higher quality products, Chinese consumers are increasingly buying products though cross-border e-commerce. This growth in cross-border e-commerce offers an alternative gateway for foreign brands selling products, especially for overseas brands that lack the scale to establish a physical store in China.
And for brands who are planning to launch full-size stores, cross-border e-commerce is a great way to establish their presence and test the market.…
Whether you’re just starting out with a fresh WeChat account or have been tasked with growing an established one, it’s never a bad idea to stay on top of key updates, new trends and major announcements revolving around WeChat marketing. 2020 will be a busy year for WeChat, with a range of updates and changes that will help to advance and evolve the platform, and provide new opportunities for both users and brands.…
As we all know, Internet is the most powerful medium for advertising and promoting business, whether it is a local physical store or an online business startup. Millions of people around the world surf on the Internet every day for a variety of activities, view their emails, visit social networking sites, purchase products, book flights, read reviews, watch videos, read blogs, etc.…
China’s #1 Search Engine – Baidu
As you likely already know, China’s search engine market isn’t dominated by Google like in the rest of the world. Google left the Chinese market way back in 2010 after it suffered from a cybersecurity attack that had originated within China. In place of Google several domestic Chinese search engines have risen up to dominate the market, with the most successful being Baidu.…
Living in China, there are certain apps that are unavoidable; Tencent’s WeChat is one, the other being Meituan Dianping. Millions of Chinese citizens rely on these apps every day in almost every aspect of their lives. Seeing that China is a mobile-first society, these apps work hard to make sure users have everything they need in the palm of their hands.…
In China’s digital world, more often than not, users are conducting extensive searches on their phones, not from desktops. By the end of 2018, the number of smartphone connections surpassed 1 billion, securing China’s position as the largest mobile market globally. With more customers using mobile devices and channels than ever before, brands and businesses across industries are looking to execute mobile optimization strategies that satisfy the purchasing demands of Chinese consumers.…
Gone are the days of manual ad purchases requiring human negotiations and pre-set prices. Over the last few years, programmatic marketing has started to become the preferred method for digital ad purchases, and this trend is only going to continue to rise. China’s programmatic advertising market has recently started to gain traction, but the market is growing at an accelerated pace especially with the country’s huge investment into consumerism.…
When it comes to brand exposure you have quite a few options that you can pursue; there is social search optimization, social media marketing, Baidu Ads, along with many other forms of marketing. You may have come across the term affiliate marketing, or performance-based marketing while searching for avenues to improve your Chinese marketing strategy.…
While most new businesses and professionals are flocking to Weibo or TikTok attempting to create visually appealing content to gain popularity, there are a few newcomers who are taking advantage of the underrated Chinese Q&A platform known as Zhihu. Unlike other social networking sites, Zhihu does not like to promote snippets of your personal life, rather it is a space for users to answers questions that other users have posted on the platform.…