The Chinese mobile gaming industry has gained a lot of momentum over the past years and promoting your mobile game has become just as important as designing your levels or enhancing your user interface. Given the enormous size and growing popularity of the gaming world, brands have started spending more money to come up with creative ideas to market their games.…
With over a billion potential gamers, many brands are taking part in the action and have increasingly talented developers to call upon to dominate the Chinese gaming industry. We’ve watched mobile gaming become a mainstream consumer activity where app developers themselves have become household names and even WeChat mini games have amassed nearly half a billion users.…
Baidu search optimization is an all-important marketing strategy for brands trying to attract customers, drive website traffic, and grow their business in the Chinese market. But search optimization can be a strenuous task to handle if you don’t know how to differentiate between Baidu SEM and Baidu SEO. To be truly successful with Baidu marketing, you’ll need to understand search optimization and know when to use SEM or SEO to have the most effective campaign.…
As China’s economy grows, the number of Chinese consumers traveling and shopping overseas is rising along with it. In less than two decades China has become the largest driving force in the outbound travel market with over 140 million Chinese tourists making trips in 2018 alone. The country’s thirst for digital knowledge has ignited a massive push in traveler decision making and France has become a new crowd-pleaser for Chinese consumers.…
Foreign companies pour money into Baidu search engine marketing (SEM) every year, and for good reason. The right SEM campaign can bring your company quick and effective results for marketing to Chinese consumers. Problem is – a lot of brands aimlessly set up ads, not knowing much about the process, and more than often don’t get the results they would like.…
Weibo, was once herald as the only social media platform in China, but has since been overshadowed by the rise of WeChat and the growing popularity of Toutiao. It is true that we barely hear about Weibo marketing anymore, but Weibo is the second most popular social media platform in China. The company is continuing to experience significant growth with its user base nearing 500 million users.…
Ask almost anyone what to include in your Chinese social media strategy and you’re likely to hear WeChat, Weibo and Baidu in the response. It’s no secret that having a presence on the bigger social media platforms will always be an important part of your digital marketing strategy, but brands seem to get lost in the noise of millions of posts and tweets from the well-known platforms.…
Arguably one of the most creative innovations to come out of the Chinese digital landscape, WeChat Mini Programs (MPs) are at the forefront of disrupting how consumers interact with apps. What’s equally impressive is that MPs have no notable counterpart in the West. With more than 600 million users and over 1.5 million developers leveraging a brands reach, it’s simply impossible to ignore the boundless potential of how MPs serve as a digital marketing tool in China.…
From the printing press to digital ads, advertising has changed with the times especially when marketing to China. Advertisement spending will continue to increase as the middle classes’ purchasing habits continue to fuel the market, but many foreign companies often fail to understand that the digital advertisement industry in China differs from the West. When advertising your business to the Chinese market, there are three important factors to remember: the digital landscape is fragmented, China is dominated by mobile, and Chinese consumers change quickly.…
While China still represents a big growth opportunity for brands entering the market, brands need to be more measured and focus on delivering experiences to create authentic customer value. Brands continue to expect significant growth, but don’t utilize the tools that will help them properly achieve that goal. The future of customer service stems from smart targeting and convenience—online and off. …
