We’ve spoken about what it takes to rank well in Baidu, how to optimize for mobile and how to get into content marketing in China, so this time around it’s time to breakdown the search engine results page. Most of us are well-versed in Google’s search results pages, but what about Baidu? Are there a lot of similarities?…
Before you can expect any sort of traffic or sales online in China, you first need to impress the all-mighty gatekeeper of search engine visibility: Baidu. Just like the west, no holistic digital marketing strategy is complete without a proactive approach to SEO. In this context, proactive means having fresh, useful and consistent content across a variety of platforms; not just on your website.…
For a while, many search marketers were wary of investing in Baidu search. Ranking organically was seen as a difficult task, especially among the plethora of ads littering the SERPs. With new laws and regulations put in place last year, 2016 was seen as a “coming of age” for Baidu. So with that said, here’s why you should invest in Baidu for the remainder of this year and the future!…
When it comes to working on SEO in China, it’s often an exercise in smoke and mirrors. There’s a lot of misinformation floating around which can make ranking within Baidu an even more daunting task than it already is. If you checked out our guide to getting started with Baidu SEO, you already have an idea of what the first steps are.…
Unless you’ve been living under a rock, you’ve surely heard about machine learning over the past couple years. At its core, machine learning allows computers to continuously learn without needing to be reprogramed; they evolve and change with the data they process.
While you may not realize it, machine learning is present all around you. Everything from those targeted ads you’ll see online to the movies Netflix suggests you is based partially on machine learning.…
As you probably know, the majority of SEO campaigns tend to revolve around the Google algorithm. While most search engines follow in Google’s footsteps algorithm and update-wise, Baidu however, does not. With 80% of searches made in China being through Baidu, it’s not only a force to be reckoned with, ignoring it as a major player would be a huge mistake.…
Kantar, the data, insight and consultancy division of WPP, has released its fourth annual China Social Media Impact report.
As opposed to other social media reports published during the year, Kantar’s impact report specifically focuses on qualitative research analysis and attempts to understand the reasons behind certain increases or decreases in user penetration or monthly active users, for instance.…
If you enjoy reading our articles but don’t live in China, you might wonder why so much of our content is focused on WeChat.
Well, in the same way that it’s pretty much impossible for foreigners to avoid ever using Facebook, be it in a personal or professional capacity, WeChat has absolutely taken China by storm and locals aren’t the only ones using it.…
Granted, the title might surprise you. Rest assured though, we certainly don’t mean to question the power of Google Adwords!
What we’re really asking is “how much money is Google Adwords making on an annual basis and who’s contributing to that PPC revenue?”
To get straight to the point, revenues generated on Google Adwords accounted for 97% of Google’s overall income in 2015.…
If you’ve been a regular reader for some time now, you might recall a piece we wrote back in September 2016 on the imminent release of WeChat mini-apps and how they were going to change the world.
It turns out we and most other digital experts completely overestimated the feature as mini-apps have been nothing short of a flop since landing on WeChat in January 2017.…
