China is the world’s second largest cosmetics consuming market. The marketing channels are booming in China, making it easier for foreign brands to enter the market. Moreover, the local consumer interest in overseas cosmetic products remains high. In this article, we will provide an overview of the China’s cosmetics market and how to market cosmetic brands using the right China digital marketing practices for 2022.
Last week, China just completed its mid-year e-commerce shopping festival known as “618”. 618 refers to June 18th, which was the anniversary of JD at first. It then became the second-largest e-commerce shopping festival in China, only behind Singles Day (November 11, aka: Double 11). Possibly, it is the second-largest shopping festival in the world.
The annual “618 Shopping Festival” has become a significant target of business for all e-commerce platforms as the most important consumer battleground in the first half of the year.
Since its early launch stages, we have received inquiries from oversea NFT projects willing to attract Chinese investors. The reason for that is, despite the local NFT ecosystem is still not finalized yet, the Chinese investors have been among the first to invest and explore NFT projects in foreign market place. In this article, we will provide an overview about what are NFTs, the Chinese NFTs market and how to market your oversea NFT in China.
One might think that building a website for a Chinese audience would be easy. Simply take the content from the original website, translate it, create a subdomain for Chinese users, and job done, right? Wrong. The way that people interact with the web varies around the world. Netizens in China have a fairly distinct set of expectations about how a website should look, feel, and navigate.
According to Unesco, in 2019, there were 6 million international students globally. More than one in six of these students came from just one country: China. The country’s huge population, decades of rising economic prosperity, and the cultural importance with which education is endowed, make the ‘Middle Kingdom’ by far the largest market for overseas schools looking to attract international students.
The Gaming market in China is full of surprises, opportunities, and challenges. As of 2021, it is the largest in the world, with 706 million gamers generating a whopping US$46.6bn. It is also, however, among the most regulated. There are occasional months-long holds on approving new game licenses, controls on the number of hours certain individuals may play, and strict content supervision.
NFTs in China are booming, and they’re booming fast. There lies, right now, a huge opportunity for international brands to get in on the ground floor. However, they must be aware that their usual approach towards NFT marketing and selling will almost definitely not be optimal in the Chinese market, because it holds significant differences to markets elsewhere.
NFTs have become a fixture in the global tech zeitgeist. In 2021, for the first time, the term ‘NFT’ surpassed ‘crypto’ in global search interest on Google. In China they are rising in prominence too, but, as with many things, this rise has distinctly Chinese characteristics. This article will give an overview of what NFTs are, how the Chinese government is supporting and regulating them domestically, and the key differences in approach between China and the rest of the world.