Ask almost anyone what to include in your Chinese social media strategy and you’re likely to hear WeChat, Weibo and Baidu in the response. It’s no secret that having a presence on the bigger social media platforms will always be an important part of your digital marketing strategy, but brands seem to get lost in the noise of millions of posts and tweets from the well-known platforms.…
Arguably one of the most creative innovations to come out of the Chinese digital landscape, WeChat Mini Programs (MPs) are at the forefront of disrupting how consumers interact with apps. What’s equally impressive is that MPs have no notable counterpart in the West. With more than 600 million users and over 1.5 million developers leveraging a brands reach, it’s simply impossible to ignore the boundless potential of how MPs serve as a digital marketing tool in China.…
From the printing press to digital ads, advertising has changed with the times especially when marketing to China. Advertisement spending will continue to increase as the middle classes’ purchasing habits continue to fuel the market, but many foreign companies often fail to understand that the digital advertisement industry in China differs from the West. When advertising your business to the Chinese market, there are three important factors to remember: the digital landscape is fragmented, China is dominated by mobile, and Chinese consumers change quickly.…
While China still represents a big growth opportunity for brands entering the market, brands need to be more measured and focus on delivering experiences to create authentic customer value. Brands continue to expect significant growth, but don’t utilize the tools that will help them properly achieve that goal. The future of customer service stems from smart targeting and convenience—online and off. …
If brands want to leverage a piece of China’s consumer market, influencer or KOL marketing is proving to no longer be an option but more of an essential component of a marketing strategy. With that being said, it’s extremely easy to find articles on how the KOL industry is booming or how beneficial it is for brands.…
With the explosion of recent digital success from trending platforms such as Douyin, Toutiao and WeChat mini programs, it can be easy to forget the power and relevance of Weibo. However, don’t be quick to dismiss the influence of Weibo as it is still arguably one of the most influential social media platforms in China.…
These days, agencies more than often fail to mention that an overwhelming large number of international brands fall flat when marketing to China. With the largest middle class in the world, the Chinese market is massive, and for the right brand, it can be insanely profitable. The population has reached 1.4 billion and the online retail market is expected to double the size of the U.S.…
Search engine marketing, or SEM, is one of the most effective ways to attract new customers in an increasingly competitive marketplace. With millions of brands out there all scrambling for the most effective marketing strategy, it’s never been more important to advertise efficiently online. Unlike the rest of the world where Google is the dominant force in search, the Chinese search engine market is constantly changing.…
Raised in an era of digital breakthroughs, social clicks, and instant gratification, China’s Gen-Z is spending carefree compared to their international peers. This group has a greater sense of identity and a unique concept of consumption that differs from Chinese Millennials. Born in 1995 or after, they are projected to be 2.56 billion strong and account for 40% of the global Gen-Z purchases by 2020.…
China’s BAT tech trinity are continuously in competition with each other and this time it’s over setting the trend for the post-app age with Baidu’s push into the mini program market. If you aren’t already familiar, mini programs are sub-applications that run inside an app. The mini program feature was introduced by Tencent in 2017 and has since found its niche in the market and is arguably one of the biggest innovations to come out in recent years.…
