David Henriques
Performance marketing

Whether it’s WeChat advertising, Weibo marketing, or Baidu PPC campaigning, any business that creates an advertisement wants to know how it’s received by prospective customers. As advertising becomes more apparent, businesses are looking past branding to build marketing strategies with measureable results. Performance marketing campaigns give marketers the capacity to measure any and everything from brand exposure to conversion rates.…

David Henriques

As with all marketing, social media trends can change drastically from year to year and this is especially true when it comes to social media platforms in China. As social platforms continue to develop their own niche, brands need to stay up-to-date on the latest platforms to market their business. Whether you are an experienced marketer or a marketer looking to venture into Chinese social media marketing, it’s helpful to know the most popular social media platforms around.…

David Henriques

Whatever your industry, segment and audience, a considerable chunk of your customers are on social media. In order to boost your sales and increase your online awareness in China, marketing on WeChat is a great place to start. With so many active daily users, there is an almost endless supply of consumers to target and turn into paying customers.…

David Henriques
Mobile Game China

The Chinese mobile gaming industry has gained a lot of momentum over the past years and promoting your mobile game has become just as important as designing your levels or enhancing your user interface. Given the enormous size and growing popularity of the gaming world, brands have started spending more money to come up with creative ideas to market their games.…

David Henriques
mobile gaming china

With over a billion potential gamers, many brands are taking part in the action and have increasingly talented developers to call upon to dominate the Chinese gaming industry. We’ve watched mobile gaming become a mainstream consumer activity where app developers themselves have become household names and even WeChat mini games have amassed nearly half a billion users.…

David Henriques

Baidu search optimization is an all-important marketing strategy for brands trying to attract customers, drive website traffic, and grow their business in the Chinese market. But search optimization can be a strenuous task to handle if you don’t know how to differentiate between Baidu SEM and Baidu SEO. To be truly successful with Baidu marketing, you’ll need to understand search optimization and know when to use SEM or SEO to have the most effective campaign.…

David Henriques

As China’s economy grows, the number of Chinese consumers traveling and shopping overseas is rising along with it. In less than two decades China has become the largest driving force in the outbound travel market with over 140 million Chinese tourists making trips in 2018 alone. The country’s thirst for digital knowledge has ignited a massive push in traveler decision making and France has become a new crowd-pleaser for Chinese consumers.…

David Henriques

Foreign companies pour money into Baidu search engine marketing (SEM) every year, and for good reason. The right SEM campaign can bring your company quick and effective results for marketing to Chinese consumers. Problem is – a lot of brands aimlessly set up ads, not knowing much about the process, and more than often don’t get the results they would like.…

David Henriques
Weibo Marketing 2019

Weibo, was once herald as the only social media platform in China, but has since been overshadowed by the rise of WeChat and the growing popularity of Toutiao. It is true that we barely hear about Weibo marketing anymore, but Weibo is the second most popular social media platform in China. The company is continuing to experience significant growth with its user base nearing 500 million users.…

David Henriques

Ask almost anyone what to include in your Chinese social media strategy and you’re likely to hear WeChat, Weibo and Baidu in the response.  It’s no secret that having a presence on the bigger social media platforms will always be an important part of your digital marketing strategy, but brands seem to get lost in the noise of millions of posts and tweets from the well-known platforms.…