Raised in an era of digital breakthroughs, social clicks, and instant gratification, China’s Gen-Z is spending carefree compared to their international peers. This group has a greater sense of identity and a unique concept of consumption that differs from Chinese Millennials. Born in 1995 or after, they are projected to be 2.56 billion strong and account for 40% of the global Gen-Z purchases by 2020.…
China’s BAT tech trinity are continuously in competition with each other and this time it’s over setting the trend for the post-app age with Baidu’s push into the mini program market. If you aren’t already familiar, mini programs are sub-applications that run inside an app. The mini program feature was introduced by Tencent in 2017 and has since found its niche in the market and is arguably one of the biggest innovations to come out in recent years.…
Since its launch in 2011, WeChat has continuously shocked the mobile application industry with its groundbreaking developments and functions to create an app for everything. The tech giant has reached 1.08 billion monthly active users and shows no sign of slowing down. WeChat still dominates areas from communication to payment services, and there is still significant room for growth in the the gaming and advertisement industry.…
With consumers increasingly interacting with the digital world via mobile phones and social apps, it’s now becoming imperative for brands to leverage the power of social platforms. Social commerce has been something of a buzz recently and Chinese shoppers are always eager to land a good bargain. It’s not hard to see why the world’s largest e-commerce market is being transformed by the fast-growing app known as Pinduoduo.…
In the race to go digital – while pursuing likes, shares, followers, clicks and reposts – it’s vital for brands to make sure that they have a diversified Key Opinion Leader (KOL) campaign strategy. The concept behind the influencer industry is far from new with celebrities providing an extra shove to a brand’s reputation. Brands expect to see results when they partner with KOLs, which is why it can feel defeating when expensive campaigns result in low sales generation.…
The New Year is upon us and moving forward at full speed. If you’ve got plans to increase sales in China through website traffic, then a better understanding of the world’s second largest search engine should be on the top of your priority list.
If you’re not already familiar with Baidu, now’s the time to get better acquainted.…
Digital marketing on WeChat, simply put, cannot be ignored. In the mobile-first world of China, WeChat has built a ‘mobile lifestyle’ touching various aspects of users’ lives, with 60% of users opening the app more than 10 times per day and 40% seeking out information through official accounts and groups. WeChat continues to expand its ecosystem and has made significant milestones with the launch of WeChat Work and Mini Programs.…
Whether it’s Facebook and Twitter in the West or the unparalleled growth of WeChat and the Little Red Book (RED) in the East, social platforms have essentially become a catalyst to grow and develop a brand’s online presence from internally. The lines between social media marketing and search engine marketing have become increasingly blurred with many marketers and business owners looking for ways to optimize the two channels for traffic and conversions.…
Consumers expect to be able to move seamlessly between channels of communication and for businesses to respond promptly and personally. Cohesive communication is at the core of a well-run business and Social CRMs can play a significant role in making customer interaction a more streamlined process. With a social solution, everyone in your organization can be on the same page with technology and have access to an extensive database of customer purchasing habits.…
Growth and adaptation have become the defining characteristics in the digital world and mobile technology exists at the intersection of communication and convenience. By leveraging the right mobile platform, organizations can easily share important information and connect employees with customers through a seamless interaction. There are now tools that automate procedures and tasks, which simplify and increase productivity and Tencent is continually spearheading the process.…
