Web traffic is not, as many brands often assume, a simple vanity metric. Rather, it’s understanding how to convert those numbers into conversions. Learning how to effectively drive traffic to connect with Chinese consumers can boost your sales exponentially. With China’s internet population now exceeding 800 million and over 60% of online shoppers researching products online before making a purchase, search engine marketing is one of the most important marketing channels to gain brand awareness in China.…
China’s frequently growing middle class and younger generation are continually contributing to the rapid growth of the luxury goods market. Just as e-commerce is becoming more social — social media is becoming more sales centric and word-of-mouth is one of the most convincing approaches for this phenomenon called social shopping. Social shopping has gone from being a nice thought up idea to a vital asset in any company’s toolkit when expanding to China, but if any one type of platform is best suited to ride the wave then it’s the Little Red Book (RED), locally known as Xiao Hong Shu. …
Customer or brand loyalty is considered to be the bread and butter of what keeps business alive especially when marketing to China. Thanks to the digital era, a brand’s reputation has never been more important and when considering how to convert a potential audience into loyal customers, you need to first determine how you want to connect with them.…
The vast and lucrative Chinese market offers a wide range of opportunities for B2B businesses. With a population of over 1.3 billion, breaking into the Chinese market can be very attractive to almost any business, but there have been a few notable companies that have come short trying to expand in the industry. As you might expect, B2B marketing operates differently in China than it does in the West.…
China is the second largest economy in the world – and the fastest growing. If you want to succeed in the Chinese market, then you need to be aware of the differences when it comes to the localization process. Marketing localization is one of, if not the, key component for making a business successful in China.…
China’s internet population just passed a major milestone with 802 million people now actively using the internet and over 81.1 percent of the population are search engine users. Over 60% of Chinese consumers do extensive research before purchasing a product or service with the majority of the research being done on Baidu. As one of the most important digital marketing practices, search engine optimization is essential to a company’s success in China’s online marketplace.…
With the rise of social media in this digital era, it’s no surprise that the fast-moving influencer industry has developed at an even more advanced pace. The digital age has seen a shift in marketing with the presence of KOLs. KOL, better known as Key Opinion Leaders, are what consumers are drifting towards in hopes of finding some authenticity from the traditional approach of digital advertising.…
China has firmly established itself as a global leader in consumer-oriented digital technologies and has enjoyed development rates unmatched in any other country across the world. It is the world’s largest e-commerce market, accounting for more than 40% of global transactions. Within China, rapidly changing demographics, rising incomes, and increased consumer spending has all played a critical role in making the Chinese market attractive for international brands.…
There is no denying that social media is one of the best methods for engaging consumers and raising brand awareness in China, as the country has a remarkable high mobile device penetration rate. Consumers in China who once compared products and prices by shopping in malls are now utilizing short videos to make purchase decisions.
Short videos have seen exponential growth in China and are gradually becoming one of the major ways that Chinese consumers are recording and sharing information.…
WeChat Marketing is a critical marketing tool for any brand in China and has developed into an industry in its own right. One of the most striking features of WeChat is how dynamic and engaging it can be for branding especially with the addition of its search function.
For brands entering the Chinese market, effective SEO on this platform can be a key element for generating a buzz for your brand, increasing traffic to your website and attracting new customers.…
