As you probably know, the majority of SEO campaigns tend to revolve around the Google algorithm. While most search engines follow in Google’s footsteps algorithm and update-wise, Baidu however, does not. With 80% of searches made in China being through Baidu, it’s not only a force to be reckoned with, ignoring it as a major player would be a huge mistake.…
Kantar, the data, insight and consultancy division of WPP, has released its fourth annual China Social Media Impact report.
As opposed to other social media reports published during the year, Kantar’s impact report specifically focuses on qualitative research analysis and attempts to understand the reasons behind certain increases or decreases in user penetration or monthly active users, for instance.…
If you enjoy reading our articles but don’t live in China, you might wonder why so much of our content is focused on WeChat.
Well, in the same way that it’s pretty much impossible for foreigners to avoid ever using Facebook, be it in a personal or professional capacity, WeChat has absolutely taken China by storm and locals aren’t the only ones using it.…
Granted, the title might surprise you. Rest assured though, we certainly don’t mean to question the power of Google Adwords!
What we’re really asking is “how much money is Google Adwords making on an annual basis and who’s contributing to that PPC revenue?”
To get straight to the point, revenues generated on Google Adwords accounted for 97% of Google’s overall income in 2015.…
If you’ve been a regular reader for some time now, you might recall a piece we wrote back in September 2016 on the imminent release of WeChat mini-apps and how they were going to change the world.
It turns out we and most other digital experts completely overestimated the feature as mini-apps have been nothing short of a flop since landing on WeChat in January 2017.…
China’s digital landscape is vast in more ways than one. Sure, there are over 730 million Chinese internet users and mobile internet users have doubled since 2011, but that’s only the start of it.
On top of the crazy fact that there are as many Chinese internet users as people in Ukraine, China’s digital landscape is extremely competitive and there are no lengths the industry’s main players won’t go to increase their market share and dominate their rivals.…
Much has been said about the three-way battle between Chinese internet giants Baidu, Alibaba and Tencent (commonly referred to as BAT) and the different digital fields in which they compete, including e-commerce and mobile payments.
But despite being a fiercely competitive “market” with the potential to influence each company’s long-term success in China, little is actually known about the impact of digital red envelopes on the Chinese internet industry and what we can expect from this mysterious feature in the near future.…
Greetings fellow marketers and WeChat enthusiasts, today we’re going to be discussing WeChat’s main feature, the WeChat Wallet, and taking a closer look at the way it functions in Mainland China and Hong Kong.
While the WeChat Wallet may seem like old news to those of you who’ve been living in Mainland China for several years now, it’s steadily making a name for itself in Hong Kong and is thus far relatively unknown abroad.…
Calling all SEO wizards, WeChat enthusiasts and social marketing aficionados!
Today we’ll be diving into the little-known world of WeChat SEO in order to gain a better understanding of WeChat’s current search functions, interpret the manner in which WeChat content is ranked within WeChat search and provide you with suggestions regarding the optimization of your WeChat public account.…
