David Henriques
The Fundamentals of Tencent Advertising in China

If you have been following our articles over the past year, you are probably familiar with a few ways of how to advertise in China. By now, you may have run a few WeChat Moment or Official Account Ads, or you may have even looked into WeChat mini program advertising. But what you may not know is that WeChat is only one of the major platforms that Tencent offers for advertising.…

David Henriques
How effective is LinkedIn for B2B Marketing in China

With so many different social media platforms available for businesses to use, there’s always the chance of overlooking the most valuable platforms your business actually needs – especially for B2B companies. Whereas B2C companies can target consumers on just about any platform, B2Bs typically have a more difficult time connecting with their audience. China is the third most users of LinkedIn, that’s why we are going to breakdown LinkedIn Marketing for B2B businesses in China.…

David Henriques
Baidu Tieba

When you think about Chinese social media marketing, popular platforms such as WeChat, Weibo, and TikTok most likely come to mind. Due to the utter popularity surrounding these platforms, the marketing competition is high and brands are using the promotional features on these platforms to the fullest. Finding your niche through all the marketing campaigns from competitors can really put your marketing skills to the test.…

David Henriques
Marketing Calendar 2020

When properly executed, Chinese holiday marketing brings some of the highest revenue-driving times for brands. It can be the most preoccupied time of year for many marketers. As the year draws to an end our team is now focusing on planning for 2020. And there’s no better way for us to close out this year with anything other than sharing the upcoming special Chinese dates with you to help you gain a better understanding of the Chinese Marketing Calendar.…

David Henriques
Beauty & Cosmetics Marketing Guide for China

The rise of brand-savvy buyers has forever changed the way Chinese shoppers consume media, especially when it comes to beauty and cosmetics. To be successful within the Chinese beauty industry, you don’t have to be a big cosmetic brand like L’Oréal, Estee Lauder or SK-II; smaller brands still have the opportunity to excel as long as they understand the value of personalization.…

David Henriques
Tips for Local Businesses in France

As Chinese outbound tourists travel more frequently and to locations outside of their comfort zone, competition to market to them can be quite the battle for French brands looking to be seen. These travelers are taking advantage of the luxury to research destinations on their own, and make travel plans around the experiences they discover from social media apps like Mafengwo.

David Henriques
Baidu PPC

With Baidu being the most popular search engine in China, it’s an undeniable good place to start when it comes to reaching Chinese consumers. Brand positioning plays a fundamental role for facilitating this reach and brands need to utilize search in a way that ensures their advertising resonates with the right audience in the most compelling way.…

David Henriques
SEO Services for Small Business

You often see SEO or Search Engine Optimization mentioned by either famous brand or small businesses, that it helps ensuring your brand presence to your target audience and staying in front of competitors when searching on Search Engines. When more than 90% of internet users are using search engines to look for answers, seo services for small business can no longer be ignored.…