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Sekkei Studio Blog | China Digital Agency based in Shanghai & Hong KongSekkei Studio Blog

How much do you know about the digital healthcare revolution occurring in China?

Digital healthcare has grown exponentially over recent years as the demand for the standardization and digitization of healthcare, pharmaceutical services, and other medical services continues to rise.

This article will discuss the rise of digital healthcare in China, what has led to it, and how you can capitalize on this growing opportunity.

In part one of this guide, we talked all about what WeChat mini programs are, and the latest trends and insights. In this part, we’re rolling up our sleeves and getting into practical advice for getting a mini program off the ground. To international brands it may appear daunting at first, the prospect of learning a new tech ecosystem, but it’s not as hard as it may appear, and the pay-offs are potentially huge.

When social networking super-app WeChat launched ‘mini programs’ in 2017, they were met with some scepticism. Some critics decried a lack of uptake among both businesses and users. Others posited that they were an almost-useless innovation, bound to struggle to gain widespread adoption, given the presence of already decent H5-enabled web apps. Fast-forward five years, however, and such critiques feel wrong-headed and anachronistic.

The fashion industry in China is one of the most exciting possibilities for any foreign brands who want to expand their current reach. The industry is constantly evolving and growing, with Chinese consumers using clothing as an outlet of expression in an otherwise strict environment.

Such is the lucrative nature of the fashion industry; many foreign brands are trying to exploit this audience.

What Is Douyin? It Is Not TikTok

International audiences are often told that Douyin is TikTok, which they will no doubt be familiar with, given that it’s the most successful short video app in history. While TikTok was born out of Douyin, and while it shares many common features, the two should be thought of as distinct.

From a recent report released by the Chinese company YouWant (specialized in live commerce and Chinese social media data), Sekkei Studio has summed up 12 main insights on Live Commerce in 2022 China. Factors like products type, price, shoppers age, gender, Chinese calendar events and eCommerce features are influencing the Chinese Live Commerce trends in a unique way.

Baidu, in China, is the mother of all search engines. Despite plucky newcomer rivals like Sogou, Baidu still commands a 70-80% share of the online search market. As of 2021, it is the 7th most visited website in the entire world, despite around 90% of its visitors being from only one country. This should give an idea of not only the scale, but also the importance of Baidu for any brands looking to do business in China.

China's Cosmetics Market

China is the world’s second largest cosmetics consuming market. The marketing channels are booming in China, making it easier for foreign brands to enter the market. Moreover, the local consumer interest in overseas cosmetic products remains high. In this article, we will provide an overview of the China’s cosmetics market and how to market cosmetic brands using the right China digital marketing practices for 2022.