WeChat Archive

Stefan Kingham
WeChat mini apps cover

As you’ve probably heard by now, WeChat have officially announced that application accounts, aka WeChat mini-apps, are in beta testing!

We’ve managed to get our hands on an EXCLUSIVE demo video as well as backend visuals, so you can see first hand what mini-apps will look like on your WeChat interface.

If this is the first time you’re hearing about WeChat mini-apps, read our description below and for those of you who just want to see what they’ll look like, scroll down to discover the first released visuals.…

Stefan Kingham
WeChat Coupon Ads Banner

Greetings WeChat friends and welcome to the 3rd edition of the Ultimate Guide to WeChat ads in which we’ll be taking a closer look at the Coupon ads that have started popping up in WeChat’s Moments section.

This week’s post will give you an in-depth look at the manner in which Coupon ads are distributed on WeChat’s Moments section and how WeChat users can interact with these ads.

Stefan Kingham
WeChat KOL Banner

Greetings WeChat enthusiasts and welcome to our second edition of the ultimate WeChat advertising guide in which we’ll be discussing advertising through Key Opinion Leaders, commonly known as KOLs.

For those of you who didn’t check out last week’s article, we put together a helpful tutorial for setting up ads on WeChat Moments. If on the other hand you’ve been there, done that and want to achieve a better overall understanding of WeChat advertising, this week’s edition will help you determine why you should advertise through KOLs and more importantly where to find them.…

Stefan Kingham
WeChat Moments

Over the next few weeks, we’ll be digging into each of WeChat’s advertising channels in order to help you determine which channels best suit your business.

In this week’s guide, we’ll take a look at WeChat Moments Ads and how to set them up.

In this step-by-step tutorial you will find detailed instructions on how to create ads in the WeChat backend.…

Stefan Kingham
WeChat Store Screenshots

WeChat released an official statement last Thursday in which the company vowed to crack down on pyramid schemes coordinated by microbusinesses, more commonly referred to as Weishang.

 

What are online pyramid schemes?

Online pyramid schemes have been proliferating in China over the last few months and it was only a question of time before WeChat did something about it.…

Stefan Kingham
Man exchanges with Chinese social media users

Introduction to China’s digital landscape

As a westerner living in China, you quickly realize that the Google-dominated digital landscape you were used to is much less universal than you first thought. Sure, websites such as Facebook and Amazon have managed to forge themselves a global presence and are pretty much unavoidable in most markets, but China was never going to let its online space be dominated by American corporations now was it?…

Raphael
WeChat 600 MAU 2015

600 Million Active Users on WeChat – MAU Tencent WeChat 2015

On Aug 12th 2015, Tencent released latest figures related to its monthly active users, they are now more than 600 million using WeChat on a monthly-basis.

WeChat Monthly Active Users Since 2013

WeChat 600 Million

100 Million-increase compared to end-2014 figures 

 

WeChat is really becoming a must-have for smartphone owners.…

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