web design Archive

Stefan Kingham
Baidu logo - As found on http://www.scmp.com/tech/china-tech/article/1941001/baidu-leaps-where-google-opts-not-tread

In a recent news article published on the South China Morning Post website, Sekkei Studio’s general manager David Henriques provided his expert opinion on the regulation of medical advertising.

Due to the recent inauguration of numerous private hospitals and pharmacies in mainland China, medicine and healthcare-related advertising has become one of the 10 major industries contributing to Baidu’s online marketing revenues in 2015.…

Raphael
GooglePersonnalizeSearch

Google to Strengthen Personalized Search

Since mid-2000s Google provides personalised search results. However we now know Google is about to take search personalization to a whole new dimension.

 

What is Search Personalization?

Search personalisation is the technical process by which pages displayed after a given query on Google will bring adapted results, depending on a list of different factors such as your recent behaviour, your internet device, the location of your IP, or other habits.…

Raphael
WeChat 600 MAU 2015

600 Million Active Users on WeChat – MAU Tencent WeChat 2015

On Aug 12th 2015, Tencent released latest figures related to its monthly active users, they are now more than 600 million using WeChat on a monthly-basis.

WeChat Monthly Active Users Since 2013

WeChat 600 Million

100 Million-increase compared to end-2014 figures 

 

WeChat is really becoming a must-have for smartphone owners.…

Raphael
Google Play Store

A New Way to Promote Apps on the Play Store – Google Play App Ads 

1 billion users,  in 190 different countries, that’s the amazing performance of the Google Play Store, the online platform used by Android devices owners when they’re seeking great Apps to download.

Through this major PlayStore system update, Google aims to catch internet users attention while they download apps.…

Raphael
Google Trends - SekkeiStudio

Google Trends is Updating Its Features – Real-Time Analysis

 

What is Google Trends?

Launched in 2006, Google Trends is a powerful search analysis tool powered by the leading search giant. The main purpose is simple: Get the search trends, analyse global users behaviour, try to figure out what’s the real query users type in the search bar when they are looking for a product/service of a given industry.…

Raphael
Sensor-Ad-SekkeiStudio

Current State of Mobile Advertisement

The global mobile advertisement is supposed to get close to 100 billion USD in 2016 (eMarketer figures – Global Ad spending).

How can we advertise targeting mobile users in 2015?

Search Engines Pay-Per-Click Ads:

Mobile advertisement is a part of  Pay-Per-Click system (Google Adwords). You even can focus your efforts on mobile impressions (or decrease it).…

Raphael
Online Search China - 2015 - Sekkei Studio

Top Search Engines in China – What Are The Most Used Search Engines In 2015?

Source: EnfoDesk – End 2014. – Top search engines in term of revenue.

China-Search-Market-2015Search Engines in China – end 2014

Baidu: 79.45%

Google China: 12.04%

Sougou: 5.53%

Other: 2.98%

 

Baidu百度, Inc. , pronounced “BY-doo” in English, was founded in 2000 – its CEO is Robin Li.…

Raphael
Social Media China - Sekkei Studio

Top China Social Media Platforms and Websites

Chinese internet users don’t really use well known western social platforms such as Facebook, Twitter or Instagram, unless they connect via a VPN.

Given that Gmail, Google+ and the video sharing platform YouTube are hard to reach as well, it has created great opportunities for chinese internet companies like Tencent and Baidu.…

Raphael
Mobile Vs PC - Sekkei Studio

Mobile internet usage to overcome traditional desktop

The internet is changing, you can do a lot with a phone in 2015, much more than what you used to do with an oversized and priceless Personal Computer in the 90’.

Microsoft website - Mobile versus Desktop - Sekkei Studio

Microsoft website in 1995 and 20 years later – it has come a long way..

The concept of webdesign apparently even didn’t exist at that time or was  probably far from the priority.…

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