technology Archive

Stefan Kingham
Nice screenshots - Main Pic

China’s decision to ban Instagram in 2014 following pro-democracy protests in Hong Kong paved the way for other competitors to take over the local photo-editing landscape. Several apps have capitalized from Instagram’s decline, most notably Nice. But what makes Nice better than other Chinese photo-editing applications? Is it really just another Instagram-remake? Find out all there is to know about Nice in our review of the service.…

Stefan Kingham
Apple announces iOS 10

The digital world never sleeps. On any given day of the week, someone somewhere is working on the next big thing. While Google’s busy improving it’s search engine algorithms, much to the distress of SEO managers worldwide, Facebook’s most probably looking for it’s next big acquisition.

The fact of the matter is that the digital sector is ever-evolving and if you’re not careful, you’re bound to miss out on something newsworthy.…

Stefan Kingham
Man exchanges with Chinese social media users

Introduction to China’s digital landscape

As a westerner living in China, you quickly realize that the Google-dominated digital landscape you were used to is much less universal than you first thought. Sure, websites such as Facebook and Amazon have managed to forge themselves a global presence and are pretty much unavoidable in most markets, but China was never going to let its online space be dominated by American corporations now was it?…

Eric Methivier
Tmall Global Shopping Festival 2015 achieved $11 billion!

$11 billion sales in “Singles Day”

Alibaba’s Tmall, the Chinese equivalent of Amazon, has made another record over $11 billion online shopping in one day. In the US there’s Black Friday, but in China, the yearly biggest online discounts come on November 11 aks “Singles Day (11.11)”.

It has been 7 years since Alibaba started online discounts festival in 2009.…

Raphael
GooglePersonnalizeSearch

Google to Strengthen Personalized Search

Since mid-2000s Google provides personalised search results. However we now know Google is about to take search personalization to a whole new dimension.

 

What is Search Personalization?

Search personalisation is the technical process by which pages displayed after a given query on Google will bring adapted results, depending on a list of different factors such as your recent behaviour, your internet device, the location of your IP, or other habits.…

Raphael
Google Play Store

A New Way to Promote Apps on the Play Store – Google Play App Ads 

1 billion users,  in 190 different countries, that’s the amazing performance of the Google Play Store, the online platform used by Android devices owners when they’re seeking great Apps to download.

Through this major PlayStore system update, Google aims to catch internet users attention while they download apps.…

Raphael
MobileAds 2015- Sekkei

2015 Mobile Advertisement Figures

22% for tablets, 71% for smartphones, those percentages give an idea of how incredible the 2015 Q2 increase of paid search spending is. (IgnitionOne Digital Marketing Report).

Mobile Search Spending Year-To-Year Advertisement Evolution

This reports shows quite interesting things regarding mobile advertisement, it also brings crucial insights splitting phones and tablets figures.…

Raphael
Google Yahoo Search Deal

Yahoo And Bing Search Deal – What’s that?

In 2005, Yahoo and Bing reached a search agreement through which Microsoft Bing search engine had to be the exclusive search results provider on Yahoo.

Concretely every search queries made on Yahoo used to rely on Bing results.

This original agreement was written in order to make Microsoft search engine the exclusive provider of desktop search services – Yahoo was supposed to take responsibility for signing up advertisers.…

Raphael
Google Trends - SekkeiStudio

Google Trends is Updating Its Features – Real-Time Analysis

 

What is Google Trends?

Launched in 2006, Google Trends is a powerful search analysis tool powered by the leading search giant. The main purpose is simple: Get the search trends, analyse global users behaviour, try to figure out what’s the real query users type in the search bar when they are looking for a product/service of a given industry.…

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