Social Media Archive

Stefan Kingham
Chinese reality TV: The rise of live streaming apps

Whether you’re into it or not, live streaming is something you’ve most certainly come across in China.

Not to say that live streaming doesn’t exist elsewhere (it does), but these forms of mobile self-expression somehow always seem to excel over here.
Maybe that has something to do with the popularity of internet celebrities in China, built upon the success of social media KOLs.…

Stefan Kingham
Weibo User Research Banner

Welcome! We just came across a brand new Weibo data report that we think you’ll find extremely interesting.

The original Chinese report was published by Penguin Intelligence, a data intelligence agency owned by Tencent, and is based on data collected through sample surveys.

The report gives us some insights into how users behave on Weibo, to what extent they’re willing to consume, and why they use the platform in the first place.

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