SEM Archive

Stefan Kingham
Digital marketing for schools & universities

Creating your School’s Digital Marketing Strategy

From primary schools through to universities, educational organizations are becoming increasingly active online. Depending on their target market and the resources at their disposal, the marketing initiatives they put in place differ and while certain schools believe interacting with current and prospective students on social media is sufficient, others prefer to use the entire spectrum of online channels to convey their messages to a larger audience.…

Raphael
GooglePersonnalizeSearch

Google to Strengthen Personalized Search

Since mid-2000s Google provides personalised search results. However we now know Google is about to take search personalization to a whole new dimension.

 

What is Search Personalization?

Search personalisation is the technical process by which pages displayed after a given query on Google will bring adapted results, depending on a list of different factors such as your recent behaviour, your internet device, the location of your IP, or other habits.…

Raphael
Google Adwords Ads Spenders

Top Adwords Ads Spenders – Who Spends the Biggest Amount of Money on Adwords?

Adwords-Spending-Rank

Amazon, the online retailer, spends nearly 157 million dollars on Adwords in one year – Priceline Group spends about 82 million dollars, as well as the telecommunication provider AT&T. Expedia and the software company Microsoft are part of the top 5 Adwords spenders as they dedicate respectively 71.6 and 67.1 million dollars to Google Advertisement yearly.…

Raphael
Google Play Store

A New Way to Promote Apps on the Play Store – Google Play App Ads 

1 billion users,  in 190 different countries, that’s the amazing performance of the Google Play Store, the online platform used by Android devices owners when they’re seeking great Apps to download.

Through this major PlayStore system update, Google aims to catch internet users attention while they download apps.…

Raphael
MobileAds 2015- Sekkei

2015 Mobile Advertisement Figures

22% for tablets, 71% for smartphones, those percentages give an idea of how incredible the 2015 Q2 increase of paid search spending is. (IgnitionOne Digital Marketing Report).

Mobile Search Spending Year-To-Year Advertisement Evolution

This reports shows quite interesting things regarding mobile advertisement, it also brings crucial insights splitting phones and tablets figures.…

Raphael
Google Yahoo Search Deal

Yahoo And Bing Search Deal – What’s that?

In 2005, Yahoo and Bing reached a search agreement through which Microsoft Bing search engine had to be the exclusive search results provider on Yahoo.

Concretely every search queries made on Yahoo used to rely on Bing results.

This original agreement was written in order to make Microsoft search engine the exclusive provider of desktop search services – Yahoo was supposed to take responsibility for signing up advertisers.…

Raphael
Google Trends - SekkeiStudio

Google Trends is Updating Its Features – Real-Time Analysis

 

What is Google Trends?

Launched in 2006, Google Trends is a powerful search analysis tool powered by the leading search giant. The main purpose is simple: Get the search trends, analyse global users behaviour, try to figure out what’s the real query users type in the search bar when they are looking for a product/service of a given industry.…

Raphael
Sensor-Ad-SekkeiStudio

Current State of Mobile Advertisement

The global mobile advertisement is supposed to get close to 100 billion USD in 2016 (eMarketer figures – Global Ad spending).

How can we advertise targeting mobile users in 2015?

Search Engines Pay-Per-Click Ads:

Mobile advertisement is a part of  Pay-Per-Click system (Google Adwords). You even can focus your efforts on mobile impressions (or decrease it).…

Raphael
Google Search Analysis - SekkeiStudio

New Google Search Analytics Report

–       More data : Basic Search Query used to display things like ranking and Click Through Rate a very primary way.

–       More advanced filters: Search type, Desktop/Tablet search or date, Google gives you the opportunity to dive much deeper into your analysis, enhancing differentiation and search personalisation.

–       Smarter way of comparing data: cross metrics feature is the core of this release.…

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