emarketing china Archive

Stefan Kingham
Nice screenshots - Main Pic

China’s decision to ban Instagram in 2014 following pro-democracy protests in Hong Kong paved the way for other competitors to take over the local photo-editing landscape. Several apps have capitalized from Instagram’s decline, most notably Nice. But what makes Nice better than other Chinese photo-editing applications? Is it really just another Instagram-remake? Find out all there is to know about Nice in our review of the service.…

Stefan Kingham
Man exchanges with Chinese social media users

Introduction to China’s digital landscape

As a westerner living in China, you quickly realize that the Google-dominated digital landscape you were used to is much less universal than you first thought. Sure, websites such as Facebook and Amazon have managed to forge themselves a global presence and are pretty much unavoidable in most markets, but China was never going to let its online space be dominated by American corporations now was it?…

Eric Methivier
Tmall Global Shopping Festival 2015 achieved $11 billion!

$11 billion sales in “Singles Day”

Alibaba’s Tmall, the Chinese equivalent of Amazon, has made another record over $11 billion online shopping in one day. In the US there’s Black Friday, but in China, the yearly biggest online discounts come on November 11 aks “Singles Day (11.11)”.

It has been 7 years since Alibaba started online discounts festival in 2009.…

Raphael
Google Trends - SekkeiStudio

Google Trends is Updating Its Features – Real-Time Analysis

 

What is Google Trends?

Launched in 2006, Google Trends is a powerful search analysis tool powered by the leading search giant. The main purpose is simple: Get the search trends, analyse global users behaviour, try to figure out what’s the real query users type in the search bar when they are looking for a product/service of a given industry.…

Raphael
Mobile Vs PC - Sekkei Studio

Mobile internet usage to overcome traditional desktop

The internet is changing, you can do a lot with a phone in 2015, much more than what you used to do with an oversized and priceless Personal Computer in the 90’.

Microsoft website - Mobile versus Desktop - Sekkei Studio

Microsoft website in 1995 and 20 years later – it has come a long way..

The concept of webdesign apparently even didn’t exist at that time or was  probably far from the priority.…

Raphael
Google Analytics Cohort Analysis - Sekkei Studio

Since a few weeks, Google is providing a brand new feature to its users, allowing to go  a little bit deeper into traffic analysis differentiation, especially regarding goals and conversion. This time-based beta release allows testing effectiveness of content, forms, products, or even ads : Google Cohort Analysis.

Google Analytics Cohort Analysis

What is Google Cohort Analysis new beta feature?

Raphael
Google Penguin 3.0 update

Every webmaster and online marketers have waited for an official release date of Google Penguin 3.0, the new Google algorithm aiming to penalize those who don’t follow the rules of search engine optimisation. At Sekkei Studio, developers and marketers use to work closely together to provide a perfect user-experience for worldwide clients. Of course, we did not miss anything of Google Penguin 3.0 update.…

Chat now