Data Archive

Stefan Kingham
Weibo User Research Banner

Welcome! We just came across a brand new Weibo data report that we think you’ll find extremely interesting.

The original Chinese report was published by Penguin Intelligence, a data intelligence agency owned by Tencent, and is based on data collected through sample surveys.

The report gives us some insights into how users behave on Weibo, to what extent they’re willing to consume, and why they use the platform in the first place.

Stefan Kingham
Google VS Baidu Football Edition

Greetings followers! We’ll be spending the next few weeks digging into Google Trends and Baidu Index to determine what popular topics people search for the most.

Inspired by the Olympic Games, we’ve decided to create our very own Google VS Baidu Search Engine awards in which we’ll take a closer look at the top 3 searches for a range of popular topics, including sports, movies and video games.…

Stefan Kingham
Smartphone Video Player

WeChat launches video analytics to compliment recent web analytics integration

Following the recent launch of web analytics that finally gave WeChat marketers the opportunity to analyze user interactions within the web browser, WeChat have now taken things a step further by releasing a brand new analytics feature that grabs data from videos posted on the platform.…

Stefan Kingham
WeChat Web Analytics Featured Image

Greetings data junkies, ready for a surprise? Today we woke up to the news that WeChat had taken its’ analytics functionality to the next level with the addition of web analytics. That’s right, web analytics! Digital marketers have had access to in-app WeChat data for quite some time, but this takes things a step further.
WeChat’s previous data options were limited to interactions within the messaging interface but with the addition of web analytics, marketers can now analyze user interactions within WeChat’s web browser.…

Raphael
WeChat 600 MAU 2015

600 Million Active Users on WeChat – MAU Tencent WeChat 2015

On Aug 12th 2015, Tencent released latest figures related to its monthly active users, they are now more than 600 million using WeChat on a monthly-basis.

WeChat Monthly Active Users Since 2013

WeChat 600 Million

100 Million-increase compared to end-2014 figures 

 

WeChat is really becoming a must-have for smartphone owners.…

Raphael
Google Adwords Ads Spenders

Top Adwords Ads Spenders – Who Spends the Biggest Amount of Money on Adwords?

Adwords-Spending-Rank

Amazon, the online retailer, spends nearly 157 million dollars on Adwords in one year – Priceline Group spends about 82 million dollars, as well as the telecommunication provider AT&T. Expedia and the software company Microsoft are part of the top 5 Adwords spenders as they dedicate respectively 71.6 and 67.1 million dollars to Google Advertisement yearly.…

Raphael
MobileAds 2015- Sekkei

2015 Mobile Advertisement Figures

22% for tablets, 71% for smartphones, those percentages give an idea of how incredible the 2015 Q2 increase of paid search spending is. (IgnitionOne Digital Marketing Report).

Mobile Search Spending Year-To-Year Advertisement Evolution

This reports shows quite interesting things regarding mobile advertisement, it also brings crucial insights splitting phones and tablets figures.…

Raphael
Google Trends - SekkeiStudio

Google Trends is Updating Its Features – Real-Time Analysis

 

What is Google Trends?

Launched in 2006, Google Trends is a powerful search analysis tool powered by the leading search giant. The main purpose is simple: Get the search trends, analyse global users behaviour, try to figure out what’s the real query users type in the search bar when they are looking for a product/service of a given industry.…

Raphael
Online Search China - 2015 - Sekkei Studio

Top Search Engines in China – What Are The Most Used Search Engines In 2015?

Source: EnfoDesk – End 2014. – Top search engines in term of revenue.

China-Search-Market-2015Search Engines in China – end 2014

Baidu: 79.45%

Google China: 12.04%

Sougou: 5.53%

Other: 2.98%

 

Baidu百度, Inc. , pronounced “BY-doo” in English, was founded in 2000 – its CEO is Robin Li.…

Raphael
Social Media China - Sekkei Studio

Top China Social Media Platforms and Websites

Chinese internet users don’t really use well known western social platforms such as Facebook, Twitter or Instagram, unless they connect via a VPN.

Given that Gmail, Google+ and the video sharing platform YouTube are hard to reach as well, it has created great opportunities for chinese internet companies like Tencent and Baidu.…

Chat now