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What If Mobile Advertisement Was Gamified?

Raphael

Current State of Mobile Advertisement

The global mobile advertisement is supposed to get close to 100 billion USD in 2016 (eMarketer figures – Global Ad spending).

How can we advertise targeting mobile users in 2015?

Search Engines Pay-Per-Click Ads:

Mobile advertisement is a part of  Pay-Per-Click system (Google Adwords). You even can focus your efforts on mobile impressions (or decrease it).

Apps Advertisement

In 2015, 89% users calling on mobile Internet did so through Apps – Banners and other sponsors links are part of Apps funding.

Banners

Classic banners display are also a great way to engage with customers regarding products of services.

SMS advertising

Commercially introduced in 1993, Short Message Service rapidly became a major advertisement channel by which advertisers could enhance customer’s loyalty.

Mobile games Ads

Games such as “Clash of Clans” and “Candy Crush” are a great distraction; they are also a huge and large-scale advertising opportunity. Some companies such as NativeX even specialised in building advertisement technology and solutions for games.

What If You Could Interact With Advertisement?

Mobile advertisement is sometimes considered as being disruptive, even annoying. Endless successions of pop-up banners bringing involuntary clicks toward websites you don’t even care about. Some companies such as Virgin Atlantic carried out a new way to engage with customers.

Virgin-Atlantics-SekkeiStudio

Sensor-based Virgin Atlantic mobile 2015 Ad

Your smartphone knows a lot about you. Localization feature can track your geographical position, sensors know in which direction you are going, how fast and where you are headed.

Next-generation of Ads will give users the opportunity to tilt, twist, bend or even pull, shake and rotate the phone while playing with an advertisement.

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Another sensor-based mobile Ad – for Shake Shack.

Even if Nils Forsblom, CEO of Adtile, the company involved in making these Ads admitted that building that kind of advertisement is an “extensive process”, at Sekkei Studio we think it remains a great way for advertisers to make Ads more enjoyable and engaging.

So What’s The Future of Mobile Advertising?

Advertisement is getting mobile, mobile are getting equipped with a range of features and components we did not even expect a few years ago. The question remains how advertisement could eventually interact with all these features, and equipment, involving technological matter, but also creativity.

Raphael
Raphael

Originally from France, he graduated from SKEMA business school and has two years working experience as a marketing specialist. His deep knowledge about digital marketing and his academic background make him an expert of digital communication. He can speak french and english but also can communicate in mandarin language.He is highly interested in branding and marketing, especially regarding the digital area. He enjoys watching american movies and reading books, never goes out without his camera, enjoys travelling across the world, and has strong interest toward chinese culture.

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