WeChat business account

What is the new WeChat business account?

Raphael

New WeChat business account

Can Tencent WeChat become company’s internal tool?

We all know WeChat and its incredible number of users (some studies mention more than 600 Million-users at the end of 2014).  This Chinese App has become a leading communication tool for personal use of smartphone owners. Initially famous for the release of the social App QQ, Tencent is now famous for its extremely rapid expansion. Indeed, the two billion-dollar revenue company has just released a beta version of a set of brand new WeChat features, targeting companies not for their online communication, but for their internal use.

WeChat as an internal corporate tool – WeChat new business account.

 

WeChat business account

 

The company Tencent seems very confident with the fact that WeChat is about to be adopted by multinational companies to improve employees interaction efficiency.

How?

Every kind of institution could adopt this WeChat new business feature, from the micro-entreprise to NGO’s, but also schools, hospitals, and multinational companies..WeChat tencent business account

 

What could be the benefits of using new WeChat business feature?

 

Tencent affirms this brand new feature, independent of “traditional distinction” between Service/Subscription account, could simplify management process, improve communication and collaboration between employees. WeChat new feature for business is supposed to be a “micro channel-oriented” feature, targeting companies and their staff.

Among the full range of  features, below are listed a few things companies would get using new WeChat account for business. (This is currently a beta version)

Application customisation :

It seems Tencent have decided to push further toward customization (Flexible menus, Interactive elements)

Enterprise Directory:

 Companies and their employees could manage more efficiently their list of contact, even for extremely large-scale ideas.

A system of tags:

We know it in Tweeter/Facebook. WeChat business account beta version also uses it.

Secret messages:

For security purpose, WeChat business account seems to be given an anti-forwarding system, as well as anti-screenshot, fulfilling corporate security requirements.

Classification efforts:

Tencent doesn’t bring that much information on their beta-related website, but apparently contacts, applications and interfaces would be fractioned to meet large companies requirements.

What WeChat business account concretely is?

For the moment it’s hard to realize the full potential of that update, but so far, we know that it has already been adopted (tested?) by China Mobile, HäagenDazs or General Motors regarding their Chinese activities.

Concrete examples of WeChat new business account

The worldwide famous icecream producer uses WeChat business account for some announcement and other communications for employees.

Häagen-Dazs WeChat business account

 

Shanghai General motors use WeChat business account for daily trainings, internal cases, sharing and learning features, plus plenty of other stuffs.

General Motors WeChat business account

 

Read more about WeChat :

WeChat for business purpose 

WeChat payment

WeChat business account (Beta official Tencent page)

 

Contact our team of specialist for more information about WeChat new business account.

 

Raphael
Raphael

Originally from France, he graduated from SKEMA business school and has two years working experience as a marketing specialist. His deep knowledge about digital marketing and his academic background make him an expert of digital communication. He can speak french and english but also can communicate in mandarin language.He is highly interested in branding and marketing, especially regarding the digital area. He enjoys watching american movies and reading books, never goes out without his camera, enjoys travelling across the world, and has strong interest toward chinese culture.

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