THX | Sekkei Studio

THX’s new website by Sekkei Studio is online!

Eric Methivier

THX’s new website has been released

THX’s responsive website has been designed and developed by Sekkei Studio.

Founded by George Lucas 30 years ago and recognised by audiences around the globe, THX is synonymous with the design and certification of world-class cinemas and recording studios, premium audio systems for home and automotive applications, high definition displays and multi-media systems. THX develops and licenses IP and new technologies for audio and video applications.

THX called upon Sekkei Studio to develop their responsive website in order to promote their brand in China. We developed their website by closely following THX’s style guide.

THX's new website | Sekkei Studio

We had to create a design that matches with THX’s core values: inquisitive, obsessive and explosive. We adapted their color palette reflecting modern sophistication into an airy and elegant design. We also reintegrated “THX splash” symbol of a flow of imagination and the gold standard THX always strives today.


Elodie, co-founder & creative director | Sekkei Studio The challenge was to stay closely in line with THX’s graphics standards while trying to stay creative.
 Elodie, co-founder & creative director


THX's new website is online | Sekkei Studio
We worked on THX’s 2 websites: the first one is the corporate website destined to showcase THX certified products, localize official retailers on Google Map as well as THX certified installers. The second one is a portal dedicated to retailers containing official videos, THX logos and sales guides.

We synchronised those two websites so as to when a shop wishes to become an official retailer, it can directly appear on the corporate website after validation.

Sekkei Studio carried out the following services:

Click here to see the new website.

Eric Methivier
Eric Methivier

Eric's from France and graduated from Toulouse ICD Business School and is a three-year veteran in the world of web product managing. Around the office he is the undisputed king of all things SEO, SEM and SMO. He's got a knack for design as well and is a master-level photoshopper. He speaks fluent French, English and some Mandarin.After-hours he's into photography, reading, and traveling throughout Asia, he likes to meet people from other cultures and explore faraway lands. Try to imagine a French, web developing, graphic designing, Indiana Jones.

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