Digital Marketing on Smart Watch

Smartwatch: A New Trend in Digital Marketing.

Eric Methivier

Apple for sure has changed the whole mobile industry, will it change the watch industry? On, we found an interesting post that says “Financial Times says that Apple has significantly stepped up hiring in a bid to engineer its long-rumored smartwatch.”

Maybe, the strategy is caused by a smartwatch released in Italy – “i’m watch” based on Google operating system Android. Is it the new trend in digital marketing?

i'm Watch on android

Recently, we have heard that Apple has registered iWatch in several countries, including Japan, Mexico, Russia and China Taiwan. Maybe iWatch is coming, but what we truly care is what we can market on watch screens.

iWatch in Imaginary

It’s obvious that watches can’t have the same screen size as mobiles’ – unless it is designed for Giants. As always, no one wants to see advertisement on any devices. But, most people like promotion information.

Just imagine, an APP can be installed into smartwatch, based on LBS, when your customers are close to your stores or restaurants, the watch vibrates to notice them new promotion, could it be interested to them?

On the other hand, we don’t think WeChat’s “Shake” could success on smartwatches. 🙂

We will keep you informed if any news coming up for Apple’s iWatch.

Feel free to contact us for Digital Marketing in China. Our Experts in Web Marketing Team will be pleased to take care of your Digital Marketing strategy.


Eric Methivier
Eric Methivier

Eric's from France and graduated from Toulouse ICD Business School and is a three-year veteran in the world of web product managing. Around the office he is the undisputed king of all things SEO, SEM and SMO. He's got a knack for design as well and is a master-level photoshopper. He speaks fluent French, English and some Mandarin.After-hours he's into photography, reading, and traveling throughout Asia, he likes to meet people from other cultures and explore faraway lands. Try to imagine a French, web developing, graphic designing, Indiana Jones.

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