Stefan Kingham
WeChat Coupon Ads Banner

Greetings WeChat friends and welcome to the 3rd edition of the Ultimate Guide to WeChat ads in which we’ll be taking a closer look at the Coupon ads that have started popping up in WeChat’s Moments section.

This week’s post will give you an in-depth look at the manner in which Coupon ads are distributed on WeChat’s Moments section and how WeChat users can interact with these ads.

Stefan Kingham
WeChat KOL Banner

Greetings WeChat enthusiasts and welcome to our second edition of the ultimate WeChat advertising guide in which we’ll be discussing advertising through Key Opinion Leaders, commonly known as KOLs.

For those of you who didn’t check out last week’s article, we put together a helpful tutorial for setting up ads on WeChat Moments. If on the other hand you’ve been there, done that and want to achieve a better overall understanding of WeChat advertising, this week’s edition will help you determine why you should advertise through KOLs and more importantly where to find them.…

Stefan Kingham
WeChat Moments

Over the next few weeks, we’ll be digging into each of WeChat’s advertising channels in order to help you determine which channels best suit your business.

In this week’s guide, we’ll take a look at WeChat Moments Ads and how to set them up.

In this step-by-step tutorial you will find detailed instructions on how to create ads in the WeChat backend.…

Stefan Kingham
Smartphone Video Player

WeChat launches video analytics to compliment recent web analytics integration

Following the recent launch of web analytics that finally gave WeChat marketers the opportunity to analyze user interactions within the web browser, WeChat have now taken things a step further by releasing a brand new analytics feature that grabs data from videos posted on the platform.…

Stefan Kingham
WeChat Store Screenshots

WeChat released an official statement last Thursday in which the company vowed to crack down on pyramid schemes coordinated by microbusinesses, more commonly referred to as Weishang.

 

What are online pyramid schemes?

Online pyramid schemes have been proliferating in China over the last few months and it was only a question of time before WeChat did something about it.…

Stefan Kingham
WeChat Web Analytics Featured Image

Greetings data junkies, ready for a surprise? Today we woke up to the news that WeChat had taken its’ analytics functionality to the next level with the addition of web analytics. That’s right, web analytics! Digital marketers have had access to in-app WeChat data for quite some time, but this takes things a step further.
WeChat’s previous data options were limited to interactions within the messaging interface but with the addition of web analytics, marketers can now analyze user interactions within WeChat’s web browser.…

Stefan Kingham
Nice screenshots - Main Pic

China’s decision to ban Instagram in 2014 following pro-democracy protests in Hong Kong paved the way for other competitors to take over the local photo-editing landscape. Several apps have capitalized from Instagram’s decline, most notably Nice. But what makes Nice better than other Chinese photo-editing applications? Is it really just another Instagram-remake? Find out all there is to know about Nice in our review of the service.…

Stefan Kingham
Apple announces iOS 10

The digital world never sleeps. On any given day of the week, someone somewhere is working on the next big thing. While Google’s busy improving it’s search engine algorithms, much to the distress of SEO managers worldwide, Facebook’s most probably looking for it’s next big acquisition.

The fact of the matter is that the digital sector is ever-evolving and if you’re not careful, you’re bound to miss out on something newsworthy.…

Stefan Kingham
Digital marketing for schools & universities

Creating your School’s Digital Marketing Strategy

From primary schools through to universities, educational organizations are becoming increasingly active online. Depending on their target market and the resources at their disposal, the marketing initiatives they put in place differ and while certain schools believe interacting with current and prospective students on social media is sufficient, others prefer to use the entire spectrum of online channels to convey their messages to a larger audience.…

Stefan Kingham
Baidu logo - As found on http://www.scmp.com/tech/china-tech/article/1941001/baidu-leaps-where-google-opts-not-tread

In a recent news article published on the South China Morning Post website, Sekkei Studio’s general manager David Henriques provided his expert opinion on the regulation of medical advertising.

Due to the recent inauguration of numerous private hospitals and pharmacies in mainland China, medicine and healthcare-related advertising has become one of the 10 major industries contributing to Baidu’s online marketing revenues in 2015.…

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