Stefan Kingham
Weibo User Research Banner

Welcome! We just came across a brand new Weibo data report that we think you’ll find extremely interesting.

The original Chinese report was published by Penguin Intelligence, a data intelligence agency owned by Tencent, and is based on data collected through sample surveys.

The report gives us some insights into how users behave on Weibo, to what extent they’re willing to consume, and why they use the platform in the first place.

Stefan Kingham
Google VS Baidu Football Edition

Greetings followers! We’ll be spending the next few weeks digging into Google Trends and Baidu Index to determine what popular topics people search for the most.

Inspired by the Olympic Games, we’ve decided to create our very own Google VS Baidu Search Engine awards in which we’ll take a closer look at the top 3 searches for a range of popular topics, including sports, movies and video games.…

Stefan Kingham
WeChat Coupon Ads Banner

Greetings WeChat friends and welcome to the 3rd edition of the Ultimate Guide to WeChat ads in which we’ll be taking a closer look at the Coupon ads that have started popping up in WeChat’s Moments section.

This week’s post will give you an in-depth look at the manner in which Coupon ads are distributed on WeChat’s Moments section and how WeChat users can interact with these ads.

Stefan Kingham
WeChat KOL Banner

Greetings WeChat enthusiasts and welcome to our second edition of the ultimate WeChat advertising guide in which we’ll be discussing advertising through Key Opinion Leaders, commonly known as KOLs.

For those of you who didn’t check out last week’s article, we put together a helpful tutorial for setting up ads on WeChat Moments. If on the other hand you’ve been there, done that and want to achieve a better overall understanding of WeChat advertising, this week’s edition will help you determine why you should advertise through KOLs and more importantly where to find them.…

Stefan Kingham
WeChat Moments

Over the next few weeks, we’ll be digging into each of WeChat’s advertising channels in order to help you determine which channels best suit your business.

In this week’s guide, we’ll take a look at WeChat Moments Ads and how to set them up.

In this step-by-step tutorial you will find detailed instructions on how to create ads in the WeChat backend.…

Stefan Kingham
Smartphone Video Player

WeChat launches video analytics to compliment recent web analytics integration

Following the recent launch of web analytics that finally gave WeChat marketers the opportunity to analyze user interactions within the web browser, WeChat have now taken things a step further by releasing a brand new analytics feature that grabs data from videos posted on the platform.…

Stefan Kingham
WeChat Store Screenshots

WeChat released an official statement last Thursday in which the company vowed to crack down on pyramid schemes coordinated by microbusinesses, more commonly referred to as Weishang.

 

What are online pyramid schemes?

Online pyramid schemes have been proliferating in China over the last few months and it was only a question of time before WeChat did something about it.…

Stefan Kingham
WeChat Web Analytics Featured Image

Greetings data junkies, ready for a surprise? Today we woke up to the news that WeChat had taken its’ analytics functionality to the next level with the addition of web analytics. That’s right, web analytics! Digital marketers have had access to in-app WeChat data for quite some time, but this takes things a step further.
WeChat’s previous data options were limited to interactions within the messaging interface but with the addition of web analytics, marketers can now analyze user interactions within WeChat’s web browser.…

Stefan Kingham
Nice screenshots - Main Pic

China’s decision to ban Instagram in 2014 following pro-democracy protests in Hong Kong paved the way for other competitors to take over the local photo-editing landscape. Several apps have capitalized from Instagram’s decline, most notably Nice. But what makes Nice better than other Chinese photo-editing applications? Is it really just another Instagram-remake? Find out all there is to know about Nice in our review of the service.…

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